Being Found Show

The internet has uprooted everything small businesses used to know about marketing, sales - you name it! I'm here to make sense of this chaos. I want small businesses to feel confident in what they are doing and why they are doing it, just like they did 15-20 years ago. To be confident, businesses have to know what has changed, what has stayed the same, and what they can do about it. Everything a business owner should know.

Chauncey: Yeah, I can. First of all, outbound links are links that link away from your website to somewhere else. Their main question is, do they make a positive impact?

Joe: As a business owner, I would wonder this, and I answer this question to my clients often. I don't want people to leave my website; I want to stay on my website and buy from me. So is it helpful to link them away from my website somewhere else?

Chauncey: And at the risk of sounding rude, ultimately, as a business owner, the little things that you want are irrelevant. What you want is success.

The answer is it does help you. You have a primary goal and that is for your customers to give you their money either by purchasing your goods or buying your services. Having a primary goal implies that there is a secondary one. The secondary goal of businesses is for your visitors to go about their merry way across the internet. They used you as part of the highway.

Do Outbound Links Matter for SEO? on Yoast: https://yoast.com/outbound-links/

Joe and Chauncey show businesses what the job of an SEO really is and prompts them to ask their SEO expert if they are meeting the expectations of Google, the clients, and the revenue for the business.

Google My business: https://www.google.com/business/

Facebook for Business: http://bit.ly/1gQHjpA

Schema: http://bit.ly/1O1rGdz

Joe does a 2-Minute Tip on Googling your business the way a customer would and making changes based on that. Take steps to reach a goal and ultimately be found by more buying customers the way they want to shop.

Google My Business: http://bit.ly/1n6mtVH

Cloud Wise Joe explains how local and small businesses are affected while selling on Amazon and how to take control of that.

Amazon: http://amzn.to/2BHrCo6

Amazon Fresh: http://amzn.to/2nh88M6

Amazon Business: http://amzn.to/2bDGatQ

Cloud Wise Joe and Chauncey explain how this tool, iSpionage, can help local businesses in their AdWord campaigns by identifying the competitors and the key terms that are working for others.

iSpionage: https://www.ispionage.com/

Google AdWords: http://bit.ly/2ERsubz

SpyFu: http://bit.ly/2BC1fA2

Best Buy:https://www.bestbuy.com/

Being Found Show Episode #47 by Being Found Help Center

Cloud Wise Joe and Chauncey Haworth explain the importance of having a secure site and how to do so if it isn't secure already. As well, Joe does a 2 Minute TIp on being Mobile Friendly and how to find out if your site is.

Search Engine Journal: http://bit.ly/2o0nTd0

Cloud Wise Joe and Chauncey Haworth Talk about an article from Search Engine Journal about the current trends of marketing platforms and how to utilize those to be found by more buying customers.

Search Engine Journal: http://bit.ly/2Bkd7GA

Project Hometown has a mission to get all 17,000 small and local businesses in Shasta County online the way their customers want to find them. They are partnered with Cloud Wise Academy which is training high school students in Shasta County to create websites for these businesses.

Cloud Wise Academy: http://bit.ly/2AdDC0I

Project Hometown: http://bit.ly/2zVmtpC

Reach Higher Shasta: http://bit.ly/2o7hwED