In this next segment, we're going to discuss vertical search marketing. I know that sounds fancy. It sounds like some sort of huge buzzword, but really vertical search is a thing to make everybody's life easier if you understand this concept.

This is a Google Duplex and this is Google illustrating what their AI is now capable of doing. Google Duplex is a personal assistant where you tell it to do something and it goes out and does it for you. Why do it for yourself when Google will do it for you?

Google Duplex Demo: https://bit.ly/2KSlH1I

The internet has changed marketing and sales forever! I’m here to make sense of this chaos. I want companies to feel confident in their marketing. To be confident, businesses have to know what has changed, what has stayed the same, and what they can do about it.

If your business is not being found, who's is? The answer to that is, all of your competitors. There's a finite amount of people out there looking for your services, and you need to get out there and compete.

The internet feels scary to many business owners, its sort of like back in the day when you were buying radio ads; you didn't know how the radio works and that puts a little bit of extra pressure on, you just have to buy anyway. Also, it's not just the ads, but also understanding and knowing how to track whether or not those are working. That's an art form in itself. I don't know how to put this politely, but if you have a business and you're not online, at this point it's absolutely ridiculous.

We will share tips to help business owners get their business on the internet and the first start is Google My Business. https://www.google.com/business/

Cloud Wise Joe and Chauncey explain why Facebook is an important tool for businesses to market their products and how it uses the information of its users to display relevant content.

Project Hometown is in action and is ready for local businesses to get involved. The goal is to get all 17,000 businesses online and being found the way consumers want to find them.

Project Hometown: https://www.projecthometown.com/

Joe and Chauncey explain what citations are and why you, as a business, should be checking them.

Cloud Potential Home Page: https://www.cloudpotential.com/

Yellow Pages: https://www.yellowpages.com/

Joe and Chauncey take a look at Mozcast and explain what is happening with the Google Algorithm when the MozCast weather changes.

MozCast: https://moz.com/mozcast/about

Google Home Mini: https://bit.ly/2y4vrOK

Amazon Alexa: https://amzn.to/2HD2WAz

Joe and Chauncey touch on the Facebook uproar of privacy invasion and the governments attempt to control a powerful business.

Facebook: https://www.facebook.com/

“The internet has changed marketing and sales forever. ! I’m here to make sense of this chaos. I want companies to feel confident in their marketing. To be confident, businesses have to know what has changed, what has stayed the same, and what they can do about it.”