This second episode on creativity features three guests: Graeme Anthony, AxiCom’s first creative director, who is bringing a consumer PR approach to B2B technology campaigns after 10 years at Frank, where he worked on campaigns for the likes of Burger King, Diet Coke, Huawei and Atom Bank; young creative Aoife O’Leary, who co-founded Girls Do Ads and has already been a Cannes Young Lions Finalist and picked up awards including D&AD New Blood Pencil and Ones To Watch; and Sean DallasKidd, a founding partner of consumer creative and communications firm Demonstrate and ex creative director at agencies including J Walter Thompson and FleishmanHillard.

In conversation with PRovoke Media's EMEA editor, Maja Pawinska Sims, the trio of creative directors cover the challenges of finding creative inspiration in a virtual world; the effect of lockdown on the creative process and creativity in communications campaigns; and what creative teams might take forward into the post-pandemic world.