Trim the fat and boost the stats. A client’s site was cluttered with old posts, the SEO equivalent of dead weight. They cut 30% of their content. Traffic and engagement didn’t just survive; they thrived. Studies show that removing underperforming content can significantly increase a website’s traffic and user engagement. Jared Bauman, adept in SEO…

Algorithm changes can shake the ground beneath a digital marketer’s feet. I remember the downturn a friend’s website took after a Google update; analytics were bleeding red.  Yet, within months, they turned the tide.  How? By doubling down on quality content and user experience, the two pillars Google consistently rewards. Post-2023, Google updates have redefined…

Remember the Domino’s Pizza crisis in 2009? Two employees posted a video of themselves tampering with food in grotesque ways, sparking a viral outrage. Domino’s had to leap into damage control, reshaping its entire brand narrative and amplifying its reputation management efforts. And you know what? Their resilient rebound strategy not only managed the crisis…

Success isn’t just about hard work; it’s about making an impact. Today, women-owned businesses contribute over $1.8 trillion to the US economy. Key Takeaways for Aspiring Women Entrepreneurs Find your niche: Understand what sets your business apart. Build a support network: Connect with other women entrepreneurs. Embrace continuous learning: Stay updated with industry trends. Focus…

My client got a whopping 200% increase in annual profit. In just one year. This isn’t a hypothetical scenario. By leveraging the robust power of affiliate marketing, it witnessed a startling boost in its revenue. An orchestrated affiliate program, combined with solid business management strategies, turned the tables for them in a marketplace that’s brimming…

A post goes live. By noon, it’s a LinkedIn sensation. That’s the story of a tech consultant who reshaped her personal brand by sharing her industry insights on LinkedIn. Overnight, her follower count soared, her inbox flooded with opportunities. This isn’t a one-off tale—it’s happening every day to those who know the platform’s power. LinkedIn…

A friend’s local bakery, once struggling, skyrocketed to a 7-figure business. Her secret? A strategic pivot in her business model and marketing approach. Reports show that only 1% of small businesses achieve this 7-figure milestone. Ola Abitogun, an expert in scaling businesses, joins us on UNmiss to unveil the ‘7 Secrets to 7 Figures’. Success…

It all started with a blog post. A tech startup’s deep dive into AI trends went viral, and their leads quadrupled. That’s the power of B2B content done right. Data tells us that 91% of B2B marketers use content marketing to reach customers. And why? Because content marketing generates over three times as many leads…

Virtual is the new frontier. And it’s being mapped as we speak. When virtual reality met SEO, the digital landscape changed forever. I witnessed a brand leap from unknown to trendsetting by optimizing for virtual environments. It was more than a success—it was a revolution. Enter the term I coined: VEO.  It’s not just about…

It happened to Lisa.  A mompreneur with her hands full, running a small, sustainable children’s clothing line. After months of stagnant sales and an almost invisible online presence, Lisa tried her hand at TikTok. A Jolt to The Business She stitched together a 15-second video. Kids giggling, tiny hands exploring lush fabrics, with a cheerful…