Do you recall Kodak? The giant that once dominated photography. Their downfall? They saw digital as a threat, not an opportunity. Yet, amidst disruption, some thrive. Apple pivoted from just computers to redefine mobile phones, music, and more. How do businesses not just survive but flourish? Mitch Joel is here to reveal the secret. Disruption’s…

One message changed everything. I remember sitting anxiously, coffee cup trembling slightly in my hand, waiting for that email notification to pop. A pitch, perfectly crafted, to a prospective client, one that could be a game-changer for us. Days turned to weeks, and silence dominated my inbox. It stung, not because the client didn’t respond,…

In a study conducted by Animoto in 2018, it was found that 93% of businesses landed a new customer due to a video on social media. And yes, Amazon is no exception. Video ads here don’t just offer a visual treat but serve as a conduit, connecting potential customers directly to your product page, thereby…

A website, a lifeline. Especially for small businesses vying to carve their presence in the dense jungle of the digital world. Meet Sophia, a small-town florist who bloomed her business amidst the tangle of her competitors, not by sprinkling some magical SEO dust but through a meticulous, fluff-free SEO audit. What if I told you…

One viral video. That’s all it took for a local café to go from barely scraping by to seeing lines stretching around the block. I witnessed it firsthand. A 30-second clip capturing a barista’s unique way of pouring latte art. The heart shapes, the intricate designs – it mesmerized viewers. Overnight, they gained 500k views.…

Sharon was ambitious. Her small candle business was her pride, born out of a garage hobby, glowing with potential. But she hit a wall. She wanted to grow, yet the path was unclear, scattered with many marketing strategies, and some were half-baked efforts at best. Until she embraced clarity. With a precise goal to surge…

Journey with me… I met Sarah three years ago. She was stuck in a tedious 9-5, tired and dreaming of turning her small Etsy store into a full-time venture. Then came a twist. The little pottery store exploded into a buzzing e-commerce brand within a year! Why? She unlocked the secrets of SEO, Conversion Rate…

I’ve been there. Juggling client needs, handling team coordination, and trying to keep the content machine churning. I was drowning in my own business until I discovered a streamlined system for content creation, a system that empowered rather than overwhelmed. This revelation was so transformative, that I couldn’t wait to discuss it with Lyndsay Phillips,…

Navigating the intricate world of discounts was a challenge. I assisted an e-commerce firm that was drowning in relentless discounting. However, they were perplexed by the lackluster results. Together, we changed course. We pivoted towards a data-driven discount strategy. The focus shifted towards their most profitable consumers and high-affinity discount products. Within several months, their…

The Turning Point: Less Is More Years ago, I drowned in a sea of articles, blog posts, and social media updates. Traffic was excellent but stagnant. Nothing moved the needle. Until I took a deep dive into analytics, I discovered that 80% of the traffic came from just 20% of the content. It was a…