Google Analytics and Search Console are two of the most popular platforms for monitoring a website’s performance. Google Analytics provides valuable data on the user’s engagement with your website. It also tells you about their demographics, location, and device type. Search Console is a free tool from Google that helps you manage your site’s search…

It’s no secret that one of the essential parts of the design process is conversion optimization. So, what exactly is conversion optimization? Simply put, Conversion Optimization (also known as CRO) is a so-called “science-based marketing technique for testing different variants of the same marketing and/or product message to increase conversions or reduce costs. The aim…

Job satisfaction is a term used to describe an individual’s attitude or degree of happiness in their job. Job crafting is modifying one’s job to improve work-related well-being, such as reducing job demands, increasing autonomy, and using personal strengths. Ask yourself the following: – Are you satisfied with the work schedule? – Do you feel…

YouTube is the second-largest search engine in the world. It is a highly competitive environment, but if you know how to do it right, you can grow your channel and turn it into a business. There are three steps to YouTube growth: get an audience, make videos they like, and monetize. The most important thing…

The customer lifetime value is how long customers buy products. It’s calculated by adding up the net profit from all purchases made by a customer. The customer lifetime value can be calculated in one of two ways: – The first way is to calculate the total revenue generated by an individual customer over their lifetime.…

What are the Top 3 things most business owners miss entirely? …Often leading to what I call “Online Overwhelm”, meaning, “You can’t keep up, but even more importantly, you don’t know where to begin!” The first most significant thing  eager entrepreneurs miss in developing a new website, lead magnets, videos, podcasts, blog posts, and any…

Vue and React have dominated front-end development, but many smaller libraries do the same thing, sometimes faster and better with less code. Wanna learn more about that? Chris Ferdinandi shares a lot of valuable insights and replies to the following questions: – What are JS frameworks? – What do you call someone who only does…

Investing in website development is a long-term investment. It will take time for the site to rank high and generate good traffic. Hence, you must clearly know what you want to achieve with your site before investing in it. The following steps can help you invest in website development: – Who will be responsible for…

A successful entrepreneurial journey starts with an idea. The idea should be validated, and then it needs to be funded. After that, the entrepreneur needs to make sure that there is a market for his or her product or service. Once this is done, the entrepreneur needs to find customers and create a business model…

UX copywriters should focus on balancing the text that provides clarity and education with elements of entertainment to keep the reader’s attention. The first step is to identify the type of product you are writing for. Adjust your tone and information density according to its purpose. A UX copywriter should focus on grammar and syntax…