There is a lot of data out there for us to collect – some of it is external, and some internal. You must first determine what data would be most beneficial for your business. This means understanding and knowing your business objectives well in detail. For example, if product sales are down and I know…

The most challenging part of recruiting is finding the talented people. With competition growing in the hiring market, you can’t wait for the perfect candidate to come your way. Recruiting marketers is not easy with these professionals holding a high status and salary level on the job market. But that doesn’t mean you have to…

Quizzes are a great way to generate content and engage with your audience. There are many different types of quizzes that you can use to generate content. What type of quiz would be best for your company? There are three main categories of quizzes: personality, knowledge, and preference. You should choose the quiz that will…

Hype marketing is a way to build anticipation for a product or service. It is creating excitement and interest in the market for your product. In the past, this was done using celebrity endorsements and expensive advertising campaigns. Today, it can be done through social media posts and influencer marketing. There are many ways to…

A brand is not just a logo and a slogan. It is the sum of all the interactions between an organization and its customers, employees, investors, partners, and other stakeholders. Building brand visibility is a crucial part of scaling sales. Brand visibility is about how people perceive your company or product. It’s about how they…

Scaling the agency is difficult because you must compete with the best to hire the right people. Specialization-based agencies rely on human skills, whereas process-based agencies are usually handled by employees dedicated to a specific task. The scalability of both types is possible under the right conditions. Specialization-based agencies have challenges in scaling processes such…

Talent Optimization is the most underutilized and undervalued tool in any company. A survey by Harvard Business Review revealed that 77% of senior executives believe talent management directly influences their organization’s performance. Yet, only 10% of companies have formal talent management strategies in place. Several Silicon Valley organizations, including Google, Facebook, LinkedIn, Netflix, and Amazon,…

Big brands deserve trust and authority. They occupy a lot but are far away from everything. Small companies have mobility and their unique selling proposition. Yoel Israel shares a lot of valuable insights and replies to the following questions: How to craft the right strategy? What is essential to consider in marketing campaigns? Top mistakes…

A cold email is a message sent to someone who doesn’t know you. It’s usually an email that you send to someone in your industry, and it’s often used to introduce yourself and ask them if they’re interested in your product or service. Getting a positive reply with a cold email can be tricky, but…

Lead magnets are content used to attract people and allow them to subscribe to your email list. Lead magnets can be in the form of free offers, free webinars, free reports, or even discounts. They are usually put in front of people through different channels, such as social media ads and email marketing. Lead magnets…