Marketing professionals are aware of digital transformations. Business environment is changing fast where AI plays an important role. Marketers often adapt and move forward with new approaches. Digitalization forces large organizations to remake their marketing approach in the product positioning phase guided by a holistic digital stack. Digital marketing needs to get deeper and better.…

Connecting with customers is one of the most important aspects for any business. It can be done by understanding their needs, listening to their feedback and providing them with a solution. The idea that we need to connect with our customers is not new. In fact, it has been around since the beginning of time.…

Search data is an important source of information for businesses. It can help them in making decisions and understand their customers better. The search data for business outcomes is a new segment of the search data that provides insights about what people are searching for when they want to buy a product or service. This…

Humans are still dominating in the world today. AI and robots might replace them one day. Who knows!? Leaders need organization in order to realize goals. They have needs and wants to do things that other people do not and when we aim to achieve something or solve a problem, we need humans with need…

Podcasts are growing. How to jump on this field and earn money with that? Benjamin Shapiro shares his valuable insights. Watch or listen to the entire episode to know the answers to the following questions: 1. How to start a podcast? 2. How to find speakers? 3. Which tools to use for podcasting? 4. What…

As digital marketing has become a necessity for any business, it is important to understand the different channels and how they can be used in harmony. SEO is the most important part of digital marketing. It should be considered as all about ranking, conversions, and fans. SEO can be done through various channels like social…

The food blog industry is one that is full of trends. Web searches produce highly lucrative returns from these bloggers. Truthfully, there isn’t much to be predicted for the future of this niche. Much like its dominant ranking in Google search results, food blogging is currently still a fledgling discipline that has yet to see…

Internal links have been around since 1996. It is the staple of SEO. Relatively fewer users typically click on external links, however adding more internal links can improve your website’s search engine rank. Internal links can also be used when designing websites in order to visually prop up more effective content architecture. With an improperly…

Conversion rate optimization is the process of optimizing a website or app to increase the number of conversions, or in other words, to increase the number of visitors who convert into customers. The most important part for CRO is that your strategy should be tested and validated before you implement it. You need to check…

Local SEO covers 46% of all search traffic. How to optimize for local SEO? Greg Gifford shares his valuable insights. Watch or listen to the entire episode to know the answers to the following questions: What is the main difference between local and generic SEO? How to create content for local SEO? Which mistakes are…