In this episode of Believe. Behave. Become., we sit down with Sarah Nigro, Senior Vice President of Partnerships at BetterRx, alongside John Gochnour, to explore what it truly means to ascend together through purpose-driven partnership.
Recorded live at the Pennant Group Annual Meeting, this conversation dives into the evolving relationship between The Pennant Group and BetterRx—one built not on transactions, but on trust, shared goals, and a commitment to delivering life-changing care.
Sarah shares her deeply personal journey into post-acute care, revealing how experiencing hospice firsthand reshaped her purpose and ignited a passion for improving the end-of-life experience for patients and families. From that foundation, the discussion expands into leadership—how great leaders anchor in their “why,” lead with empathy, and empower others to grow.
Together, the group explores the future of healthcare partnerships, the role of innovation and data integration in improving outcomes, and the urgent need to educate communities about hospice care. At its core, this episode is about more than strategy—it’s about people, purpose, and building relationships that elevate care and leadership at every level.
Key Takeaways:
- Purpose Fuels Leadership
- Partnership > Vendor Relationships
- Leadership is Rooted in Empathy
- Technology Should Enable Care, Not Complicate It
- The Future Requires Connected Systems
- Great Organizations Stay Humble and Hungry