Bell Cow StoryLab is our monthly author panel series, hosted by authors Rob Jung and Michael David MacBride. Each episode brings writers, publishers, editors, and book people into one craft-focused conversation, spotlighting how books actually get built. Scene by scene, choice by choice. Decision by decision.
In The Other Side of the Book World: What Publishers See Before Readers Do, we talk with small press and independent publishing professionals about what happens before a book ever reaches a reader’s hands. Most of us see the finished object: the cover, the title, the bookstore shelf, the author event, the online listing. But publishers see the earlier version: the manuscript, the pitch, the rough edges, the promise, the fit, the risk, and the long series of choices that shape a book into something ready for readers.
We dig into what makes a publisher lean forward, what makes a manuscript feel ready, how presses think about fit, and what authors often misunderstand about the publishing process. We also talk about the realities of getting books into the world now: discoverability, small press labor, genre expectations, community, bookstores, readers, and the strange, stubborn magic of believing in a book before anyone else has seen it.
We get into questions like:
What does a publisher notice that readers never see?
What makes a manuscript feel ready, or not quite ready yet?
How do small presses think about fit, audience, and identity?
What do authors often misunderstand about what publishers can actually do?
How have the last few years changed the way books find readers?
What can readers do to support the presses and books they love?
Today’s panelists and publishers
Scott R. Welvaert / Skywater Publishing Cooperative: Skywater Publishing Cooperative brings writers, editors, artists, and marketers together around a collaborative model for independent publishing. The cooperative publishes fiction, young adult work, poetry, and other projects while drawing on a shared pool of creative and publishing experience. Scott R. Welvaert is a Minnesota writer, marketer, and Skywater author whose work includes middle grade, young adult, and adult fiction, as well as poetry.
https://skywaterpub.com/
Amanda Symes / Dead Birds Publishing: Dead Birds Publishing grew out of the Dead Birds Writing Group and now publishes horror, thriller, and fantasy with a sharp sense of atmosphere, dread, and genre fun. Co-founded by A.M. Symes and Jayne Carlson, the press brings together writing, editing, marketing, and communications experience in service of stories that linger in the dark. Amanda Symes, writing as A.M. Symes, is a Minnesota writer and editor whose suspenseful, ghost-infused fiction has appeared in a range of horror and speculative venues.
https://deadbirdspublishing.com/
Catherine Lundoff / Queen of Swords Press: Queen of Swords Press is a Minneapolis-based small genre press owned and operated by award-winning author and editor Catherine Lundoff. The press specializes in science fiction, fantasy, horror, mystery, adventure, and swashbuckling stories, often centering LGBTQ+ characters and bold speculative worlds. Lundoff is also the author of the Wolves of Wolf’s Point series and other works of queer speculative fiction.
https://queenofswordspress.com/
Connect with the hosts
Rob Jung: https://robjungwriter.com/
Michael David MacBride: https://www.michaelmacbride.com/
Everything Bell Cow: https://www.bellcowproductions.com/
More StoryLab info: https://www.bellcowproductions.com/storylab
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