Do brands need to buy creators’ love? 

While the practice of influencer marketing might have been considered “flashy” in the past, it has since evolved into something that is highly strategic and relational. 

On this episode of the Fast Traack, Bella Clark, Head of Influencer and Partnerships at Lipton, and content creator, Thuy Le, discuss the importance of authentic connection when it comes to brand and creator relationships. 

Do brands need to buy creators's love? Do you think you could actually earn loyalty by sending a creator a free Birkin?

While the practice of influencer marketing might have been considered “flashy” in the past, it has since evolved into something that is highly strategic and impactful.

During the conversation, Bella and Thuy also share:

• Their twists and turns in navigating the creator economy 
• What “authenticity” really means in a buzzword-filled world
• Their predictions for the future of the industry 

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