By Traackr
4.7
1515 ratings
The podcast currently has 28 episodes available.
Why are long-term partnerships important?
This was the main theme of our conversation with Michelle Kwak, Director of Integrated Communications at LANEIGE US, and Ava Lee, Creator (@glowbyava) and Founder of ByAva.
On this episode of the Fast Traack, Ava and Michelle discuss how moving to long-term partnerships are beneficial to both brands and creators – diving into the authenticity it brings to brand content and the trust it builds with creators’ audiences.
During the conversation, Ava and Michelle also share:
“We’ve come a long way in how we partner with creators. At the beginning, we were looking at partnerships on a launch-by-launch basis – inevitably leading to one-off sponsorships. Now, we moved to a model of investing in our creator relationships and creating long-term contracts with our ambassadors. This has given our brand more longevity and made our content more authentic, relatable and fun!” - Michelle Kwak, Director of Integrated Communications at LANEIGE US
“Consumers can sniff out paid partnerships instantly, so I want to build excitement for a brand as organically as possible. I’ve found that the best way to achieve this is by being a true ambassador of the brand, where I am talking about them all the time. By regularly mentioning and working with a brand, I not only become more familiar with their products but my audience feels they can trust my recommendation. Longer-term partnerships allow me to authentically talk about brands I love so much, while truly connecting with my audience.” - Ava Lee, @glowwithava and Founder of byAVA
Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social.
Have a question for us? Email [email protected].
Not all creators are creative…
This was a key takeaway from our conversation with Iris Coker, Director of Global Influencer Relations and Social Content Strategy at Kate Spade, and celebrity nail artist and content creator, Betina Goldstein (@betinagoldstein).
On this episode of the Fast Traack, Iris and Betina discuss the importance that creativity and originality play in brand and creator partnerships — especially as the creator economy continues to evolve.
During the conversation, Iris and Betina also share
Interested in attending one of Traackr's IMPACT events?
Sign up for IMPACT London on Sept 10th here: https://www.traackr.com/2024-influencer-marketing-impact-event-london
Sign up for IMPACT LA on Oct 1st here: https://www.traackr.com/2024-influencer-marketing-impact-event-la
Keep up to date with all of Traackr's events here: https://www.traackr.com/traackr-events
Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social.
Have a question for us? Email [email protected].
This is a special edition of the Fast Traack Podcast featuring a live recording from this year’s SXSW panel discussion, “Socially Responsible Influencer Marketing: Is It Possible?”
You’ll hear from Firdaous El Honsali, Vice-President, Dove Masterbrand Global & North America, Sarah Shaker, Head of Brand Engagement, Maybelline NY, and Claire McCormack, Senior Editor at Beauty Independent, who share insights on how to move the industry towards a model of “marketing for good.”
During the conversation, you’ll learn
Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social.
Have a question for us? Email [email protected].
Empathic, flexible, and analytical.
These are the characteristics that have fueled Roberta Cammisa’s robust career in influencer marketing.
Over 10 years, Roberta has worked with various luxury beauty and fashion brands like Ray-Ban, Net-a-Porter, and Charlotte Tilbury. Now as the Head of PR for EMEA at UGG, Roberta embarks on a challenge that many marketers face – how to keep your brand relevant in this fast-paced digital world.
In this podcast episode, you'll hear Roberta’s advice on how to build focused, relevant and impactful influencer programs. More importantly, you’ll hear how the skills that Roberta picked up during her influencer marketing career have set her up to keep UGG and its Classic Boot iconic.
During the conversation, Roberta also shares
Keep up with Roberta by connecting with her on LinkedIn.
Know another Rockstar in influencer marketing? Let's get them on the show!
Email us at [email protected].
Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social.
Have a question for us? Email [email protected].
Curious, agile, and creative.
These are the characteristics that helped Elena Suarez build an influencer marketing program from ground zero for Pierre Fabre USA.
Rewind to 2019, Elena took on her biggest challenge to date. With no pre-existing internal PR department or influencer program, Elena developed and executed an influencer marketing strategy for Pierre Fabre USA’s extensive portfolio of prestigious brands including Eau Thermale Avène, Klorane, René Furterer and Glytone.
In this podcast episode, you'll hear how the skills that Elena picked up during her influencer marketing career helped her overcome big challenges — like pivoting strategies during the pandemic and convincing her CMO that Derm's dancing on TikTok would actually work.
During the conversation, Elena also shares
Keep up with Elena by connecting with her on LinkedIn & Instagram.
Know another Rockstar in influencer marketing? Let's get them on the show!
Email us at [email protected].
Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social.
Have a question for us? Email [email protected].
In this episode, Pierre-Loic sits down with Tiffani Carter, VP of Integrated Marketing at Thrive Causemetics, to discuss Tiffani’s transition to her new role (from Shiseido to Thrive Causemetics), the collapse of the marketing funnel, and the essential role influencers now play in driving conversion.
During the conversation, Tiffani shares the following,
Tell us what you thought of this episode by emailing us at [email protected].
Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social.
Have a question for us? Email [email protected].
In this episode, Pierre-Loic sits down with Tomei Thomas, CEO at Beekman 1802, to discuss the secret sauce to the skincare brand’s omnichannel strategy. Tomei will break down how Beekman 1802 navigates its various commerce channels (including the Home Shopping Network, Ulta Beauty, and its own DTC site!) and how prioritizing a diverse commerce set created a winning strategy for the brand.
During the conversation, Tomei shares
Tell us what you thought of this episode by emailing us at [email protected].
Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social.
Have a question for us? Email [email protected].
This conversation was too juicy, so we had to split it into two parts! In this episode (part 2), Pierre-Loic sits down with Amy Oelkers and Dustin Goot to discuss brands succeeding on TikTok and what the platform has in store for the future.
During the conversation, Dustin and Amy share
Tell us what you thought of this episode by emailing us at [email protected].
Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social.
Have a question for us? Email [email protected].
This conversation was too juicy, so we had to split it into two parts! In this episode (part 1), Pierre-Loic sits down with Amy Oelkers and Dustin Goot to discuss how TikTok differs from other social platforms and how your brand should approach creators on TikTok.
During the conversation, Dustin and Amy share
Tell us what you thought of this episode by emailing us at [email protected].
Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social.
Have a question for us? Email [email protected].
In this episode, Pierre-Loic sits down with Chira Schaad, VP of Content and Services at L’Oréal, to discuss how L’Oréal is approaching social commerce and what new platforms the company is testing. Chira will lay out the definition of social commerce at L’Oréal and explain the nuances of creators (hint: not every creator should sell for your brand).
During the conversation, Chira shares:
Tell us what you thought of this episode by emailing us at [email protected].
Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social.
Have a question for us? Email [email protected].
The podcast currently has 28 episodes available.
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