The Fast Traack by Traackr

Iris Coker and Betina Goldstein: Not All Creators Are Creative


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Not all creators are creative…

This was a key takeaway from our conversation with Iris Coker, Director of Global Influencer Relations and Social Content Strategy at Kate Spade, and celebrity nail artist and content creator, Betina Goldstein (@betinagoldstein). 

On this episode of the Fast Traack, Iris and Betina discuss the importance that creativity and originality play in brand and creator partnerships — especially as the creator economy continues to evolve. 

During the conversation, Iris and Betina also share

  • Their journey of breaking into the creator economy
  • The biggest myths for both marketers and creators 
  • How AI will start to play a major role in creators' jobs

Interested in attending one of Traackr's IMPACT events?

Sign up for IMPACT London on Sept 10th here: https://www.traackr.com/2024-influencer-marketing-impact-event-london
Sign up for IMPACT LA on Oct 1st here: https://www.traackr.com/2024-influencer-marketing-impact-event-la

Keep up to date with all of Traackr's events here: https://www.traackr.com/traackr-events

Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social.

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Have a question for us? Email [email protected].

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