This conversation was too juicy, so we had to split it into two parts! In this episode (part 2), Pierre-Loic sits down with Amy Oelkers and Dustin Goot to discuss brands succeeding on TikTok and what the platform has in store for the future. 

During the conversation, Dustin and Amy share

• Specific examples of brand performing well on TikTok
• What they’re most excited about at TikTok 
• 3 creators every beauty brand should keep their eyes on 

Tell us what you thought of this episode by emailing us at [email protected].

Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social.

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This conversation was too juicy, so we had to split it into two parts! In this episode (part 1), Pierre-Loic sits down with Amy Oelkers and Dustin Goot to discuss how TikTok differs from other social platforms and how your brand should approach creators on TikTok. 

During the conversation, Dustin and Amy share

• How TikTok makes creators feel safe 
• How creators and brands need to be brave on the platform
• How to approach creators with your brand’s story and values

Tell us what you thought of this episode by emailing us at [email protected]. 

Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social.

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In this episode, Pierre-Loic sits down with Chira Schaad, VP of Content and Services at L’Oréal, to discuss how L’Oréal is approaching social commerce and what new platforms the company is testing. Chira will lay out the definition of social commerce at L’Oréal and explain the nuances of creators (hint: not every creator should sell for your brand). 

During the conversation, Chira shares:

• How L’Oréal tests and leans into solutions that make sense (i.e. L’Oréal’s Pinterest Pilot)
• How brands can help creators by being authentic 
• The future of the customer experience of buying beauty products

Tell us what you thought of this episode by emailing us at [email protected]. 

Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social.

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Have a question for us? Email [email protected].

Influencer marketing is maturing as a channel and impacting all stages of the purchase funnel including conversion. As social commerce, the creator economy, and eCommerce continue to rapidly gain traction, how should you think about the role of influencers in driving sales for your brand? How do these new conversion points fit within your overall commerce mix? What opportunities and risks should you be prepared for? What questions should you be asking?  

In this series, host Pierre-Loic Assayag, CEO of Traackr, speaks with top executives to unpack the convergence of influencers and commerce, provide guidance on effectively measuring its impact, and forecasting what comes next.

This season's lineup: 

• The power of the creator with Chira Schaad, L’Oréal
• PT 1 Being brave on TikTok with Amy & Dustin, TikTok 
• PT 2 Being brave on TikTok with Amy & Dustin, TikTok 
• Managing a diverse set of commerce channels with Tomei Thomas, Beekman 1802
• Breaking away from the funnel with Tiffani Carter, Thrive Causemetics

Make sure to tune into the full season, and tell us what you think by emailing us at [email protected]. 

Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social.

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Have a question for us? Email [email protected].

In this episode of The Fast Traack, we are speaking with Minter Dial, a professional speaker, storyteller, consultant and veteran executive, with a 16-year high-profile career at L’Oréal. He’s a specialist on new tech, branding and leadership and is regularly cited as a major influencer, including being a 2020 global top 20 influential figure in marketing. He is the author of four books, including You Lead, which is what brings us together today. You Lead explores how leadership needs to evolve to create sustainably successful businesses. Minter unravels what it will take for leaders to thrive today’s complex, fast paced, noisy world. It’s a deeply personal essay that presents a new approach to leadership that requires better understanding ourselves, being vulnerable and living our values. 

Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social.

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In this episode of The Fast Traack, we speak with Thierry Lonziano, Senior Vice President, Global Marketing & Communication Director at Peugeot about the transformation of a brand and rebuilding a global marketing organization from the ground up. 2020 has tested the foundation of every brand on the planet. COVID-19 has been a forcing function in digital transformation, challenging marketing leaders to reevaluate every aspect of their strategies. Over the last few years, Peugeot has been on a transformative journey. As part of that journey, Lonziano has led the brand through a major renovation of its marketing organization. Join us as we explore how Lonziano approached this reinvention of marketing at one of the world’s automotive leaders. 

Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social.

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In this episode of The Fast Traack, we speak with Akash Mehta, founder of Akash Agency, a modern digital agency for conscious brand building and co-founder of Fable & Mane, a hair wellness brand that launched in the midst of COVID-19 and is finding success thanks to a strategic digital vision. Akash brings a wealth of experience to his new brand after having built global earned media strategies for leading beauty organizations including Dior and Estée Lauder Companies. 

We talk about how established brands are (or should be) rapidly undoing their old ways. We also explore how digitally native brands (DNB) are shifting their strategies in response to our new reality. Lastly, we explore the outer limits of these new strategies. Can a new billion dollar business be built on an entirely digital platform? 

Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social.

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In our latest episode of The Fast Traack we talk to Santiago Garcia Solimei, Global Director of Social Media, Meliá Hotels International about Meliá Hotels re-opening influencer initiative. He answers the question "How can you bounce back from COVID-19 with the help of influencers?"

Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social.

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In this special episode of The Fast Traackr, our CEO Pierre-Loic Assayag and our VP of Marketing Evy Lyons interviewed Firdaous El Honsali, Director of Global Communications at Dove, on the topic of brand purpose. Specifically, we discussed the question, “What does it take to truly enable brand purpose and what role influencers can play in bringing a brand’s purpose to life?”

Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social.

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We're kicking off the second season of The Fast Traack by Traackr by hearing from Lauren Seegers, an agent to reality stars and traditional influencers. 

We're asking the questions:

• What does an influencer agent do?
• Why would an influencer choose not to work with an agent? 
• What is the main benefit of working with an agent? 

And so much more! You won't want to miss this one.

Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social.

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• TikTok

Have a question for us? Email [email protected].