Influencer marketing is maturing as a channel and impacting all stages of the purchase funnel including conversion. As social commerce, the creator economy, and eCommerce continue to rapidly gain traction, how should you think about the role of influencers in driving sales for your brand? How do these new conversion points fit within your overall commerce mix? What opportunities and risks should you be prepared for? What questions should you be asking?  

In this series, host Pierre-Loic Assayag, CEO of Traackr, speaks with top executives to unpack the convergence of influencers and commerce, provide guidance on effectively measuring its impact, and forecasting what comes next.

This season's lineup: 

• The power of the creator with Chira Schaad, L’Oréal
• PT 1 Being brave on TikTok with Amy & Dustin, TikTok 
• PT 2 Being brave on TikTok with Amy & Dustin, TikTok 
• Managing a diverse set of commerce channels with Tomei Thomas, Beekman 1802
• Breaking away from the funnel with Tiffani Carter, Thrive Causemetics

Make sure to tune into the full season, and tell us what you think by emailing us at [email protected]. 

Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social.

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• TikTok

Have a question for us? Email [email protected].