Belly2Belly

 Sales is the one lynchpin to U.S. success.

In this Belly2Belly episode, Bill Kenney talks with Cameron Heffernan from Beyond Borders Marketing about the most common mistakes companies make when expanding into the U.S. market and how to avoid them.

They discuss why go-to-market matters more than operations, how to approach early traction, why niche targeting works, and what realistic B2B timelines look like.

Cameron Heffernan
https://www.linkedin.com/in/cameronjh/
https://www.marketingbeyondborders.com/blog-posts/expanding-to-the-us-market-avoid-these-8-most-common-missteps

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Feel free to contact us with any questions
Bill Kenney, [email protected]
MEET, https://meetroi.com/ 

 Partnership marketing requires more than co-branded campaigns.

In this Belly2Belly episode, Bill Kenney talks with Christi Williams from ‪HubSpot about defining a joint value proposition, aligning on shared KPIs, clarifying swim lanes, and building recurring partnership frameworks that drive measurable growth.

Christi shares practical advice on verticalization, accountability, and avoiding the “one-and-done” trap in ecosystem marketing.

Christi Williams
https://www.linkedin.com/in/christikeating/

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Feel free to contact us with any questions
Bill Kenney, [email protected]
MEET, https://meetroi.com/ 

Agency partnerships require a different mindset than traditional tech partnerships.

In this Belly2Belly episode, Bill Kenney talks with Tom Balanda from Simpli.fi about building trust with agencies, adopting a give-first mentality, and creating early momentum through communication and shared wins.

Tom shares practical advice on activating agency partners, managing internal alignment, and driving real outcomes through relationship-led partnerships.

Tom Balanda
https://www.simpli.fi/

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Feel free to contact us with any questions
Bill Kenney, [email protected]
MEET, https://meetroi.com/

U.S. expansion succeeds or fails at the board level. In this Belly2Belly episode, Bill Kenney talks with David Rose about why European venture-backed companies so often underestimate budgets, timelines, and go-to-market reality, and how USXP’s new U.S. Expansion Board Guide helps boards pressure-test readiness before entering the market.

David Rose, USXP
https://www.usxp.co/

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Feel free to contact us with any questions
Bill Kenney, [email protected]

MEET, https://meetroi.com/ 

In this Belly2Belly episode, Bill Kenney talks with Kajal Sanghrajka, Founder of Upsite, about the $90 billion U.S. incentives market and why so much of it goes unused. Kajal explains how incentives work at the federal, state, and local level, how early and later stage companies can qualify, and why incentives should be part of a long term strategic growth plan rather than a last minute decision.

Kajal Sanghrajka
https://upsite.ai

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Feel free to contact us with any questions
Bill Kenney, [email protected]
MEET, https://meetroi.com/

Most partner programs struggle with engagement. In this Belly2Belly episode, Bill Kenney talks with Josh Kamrath, CEO of Bongo, about how to turn more partners into top performers.

Josh explains why only 20 percent of partners typically deliver results, how accountability changes the game, and how Bongo’s AI-powered platform verifies partner readiness and revenue-driving behavior at scale.

Josh Kamrath, [email protected]
Bongo, https://www.bongolearn.com/

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Feel free to contact us with any questions
Bill Kenney, [email protected]

MEET, https://meetroi.com/ 

SeedLegals helps founders scale with smarter structures. In this Belly2Belly episode, Bill Kenney talks with Anthony Rose about balancing growth bets, evolving teams, and using the Safer to protect founder equity while giving investors immediate stock.

Anthony Rose
SeedLegals, https://seedlegals.com/

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Feel free to contact us with any questions
Bill Kenney, [email protected]

MEET, https://meetroi.com/

 Success in the US requires more than ambition. In this Belly2Belly episode, Bill Kenney talks with Dan Griffith from Greater Gain Group about the sequencing and structure companies need to enter the US market with confidence.

If you are preparing to expand into the US, this conversation will help you navigate both opportunity and risk.

Dan Griffith,
Greater Gain Group,
https://growwithdan.com/

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Feel free to contact us with any questions
Bill Kenney, [email protected]
MEET, https://meetroi.com/ 

AI-generated content is growing fast, but accuracy has become a real business risk. In this Belly2Belly episode, Bill Kenney talks with Yana Lapitskaya from YAi Digital about preventing AI hallucinations, protecting brand credibility, and keeping content compliant across industries.

Yana shares how Content Lift automatically fact-checks AI-assisted writing, suggests corrections, and helps teams scale content without putting reputation or revenue at risk. If your organization creates content at volume, this conversation is a must-watch.

Yana Lapitskaya
YAi Digital, https://yai.digital/

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Feel free to contact us with any questions
Bill Kenney, [email protected]
MEET, https://meetroi.com/ 

LinkedIn can be your most reliable growth channel when you use it with intent. In this Belly2Belly episode, Bill Kenney talks with Jimmi Bradbury about building an audience, creating helpful content, and moving qualified contacts into an owned distribution channel for real business outcomes.

Jimmi Bradbury, [email protected]
https://www.jimmibradbury.com/
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Feel free to contact us with any questions
Bill Kenney, [email protected]
MEET, https://meetroi.com/