This is a fluff-free episode. Paxton shared a LinkedIn post that claims that customer centric marketing performs better than sales centric marketing. It's an us vs them mentality. Do we focus on what we get out of the deal or what they get out of the deal? Some may disagree. Listen up!

As promised, this episode is full of great suggestions on how to solicit reviews and what to do once you have them. Listen up!

In this episode the guys discuss reputation management. What exactly it is, who it's for, and how to go about it. If you've dealt at all with building up positive reviews for your company, this podcast may just be for you.

Where do you get your digital marketing news? How do you stay up-to-date on all there is to know about digital? We spend the first little bit talking about that. Somehow we transition over to personality tests like Strengths Finder, Insights, and Myers Briggs. Do you buy into personality tests? Have you found any that are helpful? Listen up!

You have two choices, make your website the way your customer wants/needs or make the website in a way that makes your business more money. Which do you choose? In some cases, the two align, but in others you may be left with a decision that may or may not leave your morally bankrupt. 

We also talk through whether or not algorithms can be racist. That's a weird thought, but also very interesting.

Listen up!

Sometimes brands inadvertently misunderstand current social contexts and are seen as insensitive or even offensive. We dive into that a little. Listen up. 

TikTok isn't the only platform that is designed to keep you engaged (read addicted). Who has the responsibility in making sure that we are using our time wisely? To some it seems obvious that we make our own choices. Should platforms do their part in making sure people aren't wasting too much time on seemingly pointless things? Listen up.

Okay Boomer! We're talking TikTok, so maybe all you old people should keep on scrolling (JK). Listen up!

Two episodes in one week? Yup. We mostly talk about Twitter in this episode. Listen up.

We're back at it...doing remote recordings. This will be an interesting adjustment. We're having fun talking marketing. Where have we been, what are we doing, and what does Covid have in store for us next? Listen up.