Below the Fold

What happens when you print your logo onto a low quality piece of swag? It goes straight into the garbage. Do you know what that means? That means that your brand is literally going into the garbage...that is bad.

Fortunately, Renya is here to help you figure out how to position your brand in a way that doesn't create an association with waste. Listen up!

Chris Dayley first came on the show a little over 3 years ago. In this episode, we talk through a lot of the changes in CRO that have happened over the last few years. Super interesting! Listen up!

Clay Olsen has helped change the way people talk about porn. At Fight the New Drug, they have found a way to get very passionate supporters. How? Well, that is what we talk about. We talk through a lot of different tactics they use to build a loyal following, including one of my favorites ...Controversial Marketing. Listen up!

Do you know what a predictable marketing engine is? We didn't either. This is actually a pretty fun episode where we learn more about ourselves than we do about marketing...;p

Listen up!

Wendy Piersall is quoted as saying, "Google only loves you when everyone else loves you first." But how do you get everyone else to love you first? That's exactly what we are talking about!! This episode is about SEO. Listen up!

Do you sell a product? According to Gabe, if you sell a product, it should be on Amazon. This episode focuses on what it takes to get your products sold on Amazon. Seriously, this is a really good episode. Listen up!

Does your business have a phone number? Do you know where your inbound leads are coming from? Stop living in the past. We can track that stuff now. Ryan and Stetson specialize in call tracking and analytics. Listen up!

For the first time in the podcasts history, we're talking about programmatic advertising. You know those times when you get creeped out by the ads that seem to follow you around...yup, that's programmatic advertising. Listen up!

Bob Burg says the single greatest "people skill" is a highly developed & authentic interest in the *other* person. Yup.

Our guest this week is Nina Bullock. She LOVES networking...a lot. Like, it's her "people skill." You'll quickly figure out that she has figured it out.

Listen up!

Steve Pearson walks through best practices when managing your online reviews. We also discuss the best ways of responding to customers, whether that is through those same reviews or through social media.