Below the Fold

Below the Fold

By Below the FoldBusiness
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Below the Fold episodes

  • I'm Converted: A CRO Conversation - Episode 113
    In this episode the crew sits down with Chris Dayley, who is the owner at Dayley Conversion, a CRO agency. They talk about big CRO misconceptions and discuss best practices when it comes to CRO.
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    iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2
    Twitter: twitter.com/belowthefoldio
    35 min
  • The Decay And Fall Of Guest Blogging - Episode 112
    In this episode the crew discusses the state of guest blogging. Is guest blogging for SEO really dead? Listen to the episode to see if you should be worried, and how you can "future-proof" your linking building efforts.
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    iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2
    Twitter: twitter.com/belowthefoldio
    26 min
  • Where Should Content Ideation Begin? - Episode 110
    Should you trust your content creation to the "big idea” person with their grand concepts, who might not fully understand the target audience, or should you rely more on your “behind the scenes” people who see the data behind what has been successful?
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    iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2
    Twitter: twitter.com/belowthefoldio
    30 min
  • Adblocking: Who’s got the tab? - Episode 109
    Adblocking is exploding, who’s going to pick up the tab? Who are the winners and losers? Publishers? Consumers? Is it ethical? How [can everyone win]? Adblocking may force advertisers' and publishers' hands.
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    iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2
    Twitter: twitter.com/belowthefoldio
    32 min
  • Should You Share Your Secret Sauce - Episode 108
    Should you (or your agency) share your secret sauce? Is it dangerous? Will you lose your competitive advantage? Or does it benefit the whole industry and actually bring you more business and success due to your increased authority [loaded question]?
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    iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2
    Twitter: twitter.com/belowthefoldio
    33 min
  • It’s a Battle Royale: SEO vs PPC - Episode 107
    We have SEO in one corner (with Jacob, Nathan, Brandon, & Paxton), and PPC in the corner-opposite (with Brigham all by his lonesome). Can PPC hold out against the 4:1 odds?
    In this episode, we brought a special guest (Brigham Dallas) to discuss both the strengths and weaknesses of PPC when compared against SEO. We also discuss how they can work together.
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    iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2
    Twitter: twitter.com/belowthefoldio
    38 min
  • Is a 4-year Degree Necessary in Digital Marketing? - Episode 106
    The four of us have very different educational backgrounds, and yet, we've found success in Digital Marketing. In this episode, we discuss what we each feel about education (both formal & informal). We each discuss what we do to stay at the "top of our game". We also talk about the insufficiencies of formal education, in that digital marketing changes so quickly that inflexible courses are quickly outdated.
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    iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2
    Twitter: twitter.com/belowthefoldio
    36 min
  • Biggest Mistakes Digital Marketers Are Making - Episode 105
    The team talks about the biggest mistakes being made by digital marketers today. We talk about building for bots instead of users, not repurposing good content, putting too much focus on links, and failing to rely on all the data we have access to in order to make better decisions.
    Don’t worry though. We all make mistakes. The secret is keeping track of your marketing efforts to quickly minimize the negative impact of those mistakes.
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    iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2
    Twitter: twitter.com/belowthefoldio
    33 min

About Below the Fold

From the publisher's feed

Below The Fold is the most honest and raw digital marketing podcast around. Digital marketers sitting around a table, talking about what they do best.