This Happy Healthcare conversation features Korb Matosich, Co-Founder and CEO of Asserta Health. He discusses innovative strategies to make healthcare more affordable. Korb shares how Asserta Health helps self-insured employers offer a cash-driven option that empowers plan members with a concierge navigator to find providers offering specialty services at fair cash prices. The conversation delves into the origins of Asserta Health, the challenges faced during the implementation of the Affordable Care Act, and the concept of paying cash for healthcare to control costs and improve the member experience.
Korb elaborates on the struggles of reference-based pricing and how Asserta Health's approach, including the use of debit and credit cards through their MedEcash platform, simplifies the payment process and fosters transparency. The discussion includes success stories from members benefiting from direct cash payment, emphasizing improvements in mental health access and resolving financial barriers to care.
Additionally, Korb reveals the recent partnership with Frontier Direct Primary Care to form Frontier Health, which aims to broaden its market impact and provide a comprehensive, cash-centric health plan.
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This podcast is hosted by Justin Thomas, CEO of Bull Benefits. You can connect with Justin on LinkedIn to chat more about happy healthcare stories, entrepreneurship, health, or servant leadership. Thank you for listening and being part of the Happy Healthcare community!