In this episode of Benfi Podcast, we dive into the fundamental question: What is a theory? Theories help us understand patterns, predict outcomes, and explain relationships in both science and social sciences. But how are they formed, and why are they essential?

📌 Topics Covered in This Episode:

What is a theory? Different scholarly definitions and perspectives

Paradigms: How belief systems shape scientific research

The Scientific Method: Observation, hypothesis, experimentation, and falsifiability

Why is Social Science more complex than Natural Science?

The challenges of studying human behavior and society

📢 What do you think? Are social sciences as reliable as natural sciences? Drop your thoughts in the comments here YOUTUBE

#BenfiPodcast #MassCommunication #WhatIsTheory #ScientificMethod #ParadigmShift #SocialSciences

Welcome to the Benfi Podcast! In this episode, we introduce mass communication theories and how they shape the way we think, act, and perceive the world.

We explore key concepts like:

Hypodermic Needle Theory – Does media control our minds?

Uses and Gratifications Theory – Are we active or passive media consumers?

Agenda-Setting & Framing – How the media tells us what to think about.

This series is based on the book "Kitle İletişim Kuramları" by Burak Özçetin, where we break down one chapter per episode.

📢 Share your thoughts in the comments: Do you believe media truly controls us, or do we have free will?

Youtube with Subtitle

#BenfiPodcast #MassCommunication #MediaInfluence #CommunicationTheories #AgendaSetting