Bernhard Neumann Podcast

🎙️ Episode 34: Music NFTs are a great tool for artists with Ole Lehmann

In the last weeks, I have been diving deeper into the topic of music NFTs. My guest Ole is a former producer and artist himself. We are both excited about the opportunities the technology provides for artists to regain a strong and direct connection with their fans and be able to earn money in the process of providing value.

In this episode, Ole and I are doing a deep dive and giving practical advice for artists who want to use NFTs to create an additional revenue stream and connect with their fans.

This episode is especially valuable for music enthusiasts and artists, but the use case of music NFTs can be easily transferred to other industries.

Either way, please enjoy 😀 The links to the episode, including YouTube, are in the comments below 👇

For more deep dives into web3 and NFTs, make sure to follow and subscribe 🤗

Thank you, Ole, for your time and very actionable advice 🙏

#NFT #NFTs #Web3 #metaverse #blockchain #music #musicNFT #musicNFTs #BernhardNeumann #BernhardNeumannPodcast

🎙️ Episode 33: New frontiers of Web3 law with Oliver Scherenberg

Law is sometimes a dry topic, but not when Oliver talks about it. He is one of the leading Web3 strategy and legal advisors in the space, and he is once more on his A-game in this interview.

We talk about several aspects of how founders and brands can approach the legal side of Web3. One topic, in particular, needs more attention, in Oliver's opinion: NFT IP licensing rights concerning the secondary markets.

We talk about this and many other topics in the show. I think there is a bunch of value for anyone active in the Web3 space in this episode.

So please enjoy 😀 The links to the episode, including YouTube, are in the comments below 👇

For more deep dives into web3 and NFTs, make sure to follow and subscribe 🤗

Thank you, Oliver, for your time, for making law fun, and for providing your clients in our space with advisory and legal security 🙏

🎙️Episode 32: Four ways to enter web3 as a brand 👇

Countless brands are storming into web3. Some with more success than others.

In this episode, I share four strategic approaches with you on how brands can enter web3 successfully. I have an example for all four as well. There are certainly more than four ways, but let's focus on the following in this video:

Please enjoy 😀

🎙️ Episode 31: Building web3 right with Christoph Jentzsch

Talking to Christoph is a dream come true for someone like me who is working, living, and breathing in web3. Christoph helped to build Ethereum from the very beginning. Meaning with Vitalik Buterin, Gevin Wood, Jeffrey Wilcke, Joseph Lubin, and many others. He is a true thought leader of the web3 space, and this wide-ranging interview is everything I hoped it would be.

🎙️ Here are a few topics we dive into in the interview:

If you are into web3, I am sure you will love the insights and thoughts Christoph shares in this episode. So please enjoy 😀

For more deep dives into web3 and NFTs, make sure to follow and subscribe 🤗

Thank you, Christoph, for your time, for building a better future, and for being such a positive force in our space 🙏

🎙️ Episode 30: How adidas enters web3 with guest Dominik Bleilevens

There is a staggering number of brands entering web3. One of the very big ones is adidas. In this episode, we will explore how adidas is doing it, how it is going, and what we think of their efforts so far.

This is a longer conversation, and I think it brings a lot of value to people who want to dive deeper into the topic of web3 and brands.

My guest Dominik and I both have almost three hats on here. We come from the traditional branding/marketing world, but also both work with brands entering web3 now. In addition, we are NFT degens, meaning we are the customers of the brands as well 😉

Thank you, Dominik, for being a great guest and sharing your knowledge 😀

Please enjoy the conversation.

🎙️🎥: Deep Talk with the NFT investor Florian Bruce-Boye

Florian and I could talk for hours about NFTs, and we actually do that 😅 So, for this podcast episode, I was hoping to capture his engaging way of talking about the topic with structured, sharp, and well-articulated thoughts.

Well, I put him on the spot, and he delivered. I really enjoyed the conversation, and in my eyes, it offers a lot of value for anyone interested in web3 and NFTs. It is very hard not to be excited about NFTs after listening to the episode. So dear doubters, be careful and dear degens, don't go on a shopping spree right away.

Among other things, we touch on the following topics:

- An approach to NFT investing

- Cryptopunks and other gold standard NFTs

- The compelling use case of NFT ticketing

- Florian's investment thesis for his NFT fund

- The danger of trying to build a metaverse

- And many more things, web3 and NFTs

As I do video podcasts now, this is also a video you can view on Spotify or YouTube. Please find the links to the podcast episode on the most popular platforms in the comments below 👇🏻

Enjoy the episode, and thank you, Florian, for being such a great guest 😀

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Follow me to learn more about #web3 and #NFTs. I'm a rational optimist about this space, but I also try to look at things from several perspectives.

#NFT #NFTs #Web3 #Podcast #bernhardneumann

Meta introduces digital collectibles to Instagram: If you can’t beat them, join them!

Another big tech NFT announcement. But I think this one is different. This one is really significant. Meta has 2.5 billion active users on their platforms, Facebook and Instagram. Those users can soon create Digital Collectibles (NFTs) just as easily as publishing a normal post. Also, there will be a marketplace to trade them. All in fiat money, blockchain technology runs in the background.

In this episode (video on Spotify, soon on YouTube), I’ll break down the announcement for you and what it might mean for creators but also social platforms.

Please enjoy the episode.

🎙️🎥Video-Podcast: Reddit enters web3 and nails it!

This is NOT another news piece about a web2 company entering web3. What Reddit has successfully done is a big deal, and it is of value for you to understand why. Benjamin Latsko and I will be breaking it down for you in this episode.

🌐 From platform to ecosystem

As Benjamin describes eloquently, Reddit is transitioning from being a platform to a web3 ecosystem. How? By using "blockchain-backed" collectible avatars and its own cryptocurrency. This is massive as the scale of Reddit is quite substantial (50 Mio. active daily users).

🤗 Please enjoy the episode

I invite you to dive into this spectacular use case of blockchain technology with us in this episode. For listeners using Spotify, this is a video episode.

🎙️🎥Video-Podcast: Let's try to tie physical items to NFTs

Attesting ownership and authenticity of physical items on the blockchain is an idea as old as the blockchain technology itself. The only problem with this elegant use case is that we haven't found out yet how to make it work.

🔑 Scan-to-Own

The NFT startup Azuki is trying to innovate toward a solution for linking physical items to their digital pendant. They haven't solved it yet, but I think they got everyone a whole lot closer to it. In this video episode, you will find out what exactly they have come up with and what use cases can come from their advancements.

✅ Assessment & Encouragement

A bunch of infrastructure still needs to be developed, but Scan-to-Own is an exciting step in my eyes. The way I see it, this is crazy big, and I encourage especially luxury brands but also everyone else to really look into this. You don't have to thank me later. It was my pleasure 😉

Please enjoy the episode.

In the episode, I give you a high-level insight into how Nike entered the web3 space. Everyone is talking about how countless brands are storming into web3, but what are they actually doing there?

This podcast gives you a concrete example and a high-level understanding of what's going on. Please enjoy.

Here is the link to the RTFKT avatar collection on the marketplace OpenSea: https://opensea.io/de-DE/collection/clonex

Here a link to the Space Pod, the first RTFKT "Metaverse" experience: https://oncyber.io/crypto-trap-house