In today's video, I offer my opinion on the "Sell the team DeWitt!" cries that have gotten louder and more intensified. I understand why St. Louis Cardinals fans are disappointed, disgusted, disillusioned. I understand why the great baseball fans have lost faith in DeWitt and are clamoring leadership.

But Bill DeWitt Jr. doesn't have to SELL the franchise. He needs to step up and show the urgency and determination to FIX the franchise. He did it before, when he purchased the the team in 1996. He's much older now, but DeWitt has to do it again ... and he must do it again, because he's in charge of everything.

Even with this downturn in recent years -- only five postseason wins in the last 10 years including 2024 -- the overall body of work for DeWitt as the owner of this storied franchise is impressive. I know what he's capable of, because I had a close-up view of how he did it. Metaphorically speaking, DeWitt must prove to his customers that he still has the fastball. He has to make a substantial and meaningful overhaul of the baseball operation. Half-measure, window-dressing moves won't fool the fans. They fans will actually grow much angrier if DeWitt fails to shake things up in a way that wins him some of the trust and respect he's lost.