At the end of year press conference where the Cardinals announced a pivot toward youth and debuted their buzzword "reset" to describe a reduction in payroll and commitment to development, St. Louis' veteran sportscaster Randy Karraker asked what has changed for the club. It was just six years ago that ownership said a .500 team was acceptable in other markets, but just a winning record wasn't enough in St. Louis, where division titles were the goal and National League pennants fly high.

Karraker's question prompted a discussion on whether the Cardinals are changing expectations and their brand.

That is the launching point for a brand new Best Podcast in Baseball as host and baseball writer Derrick Goold asks Karraker what questions fans should ask at the team's annual "kickoff" to the season.

The 28th annual Cardinals Care Winter Warm-up will be over the holiday weekend at Ballpark Village and Busch Stadium, and three times fans will have a chance to ask Cardinals leadership directly about this shift in direction and stagnant winter. Karraker and Goold outline the questions that could be asked, the answers they're likely to get, and what all of this means is at stake for the year ahead. Karraker put it bluntly: The current Cardinals leadership hatched the Golden Goose, nurtured and benefited from it for at least two decades, and now run the risk of losing it.

The Best Podcast in Baseball, sponsored by Closets by Design of St. Louis, is a production of the St. Louis Post-Dispatch, StlToday.com, and Derrick Goold. It appears weekly wherever you subscribe or listen to podcasts and is part of the newspaper's Constant Cardinals Coverage. 

"Empty seats are empty seats; no-shows are no-shows," says St. Louis Post-Dispatch sports columnist Jeff Gordon. "When you’re just accepting reduced attendance and you’re pointing to that for reduced payroll, now you’re setting yourself up for a spiral."

Yet to spend a cent this offseason on a major-league free agent, the Cardinals are banking big on breakthrough seasons from their young players and betting there will be buy-in -- literally -- from fans. The payoff could be sparking interest and ticket sales from fans interested in a new direction, but the risk is significant as the Cardinals could spin into a financial whirlpool that leads to more severe cuts or a complete overhaul once new leadership is in place.

In a brand new Best Podcast in Baseball, host Derrick Goold is joined by Gordon to discuss what the Cardinals' actions tell us about their situation and their motives. The Cardinals went 3-for-6 on finalizing deals with arbitration-eligible players, leaving salaries for Lars Nootbaar, Brendan Donovan, and Andre Pallante undetermined for the coming season. They could go to hearings unless there is traction for a multi-year extension. But what does it say if the Cardinals don't pursue any of those? What if this spring is the first spring in awhile without an extension? Could that all be a setup to give Chaim Bloom maximum payroll flexibility when he takes over as president of baseball operations and move on from this roster and even its "next core" players to a deeper rebuild?

The Best Podcast in Baseball, sponsored by Closets by Design of St. Louis, is a production of the St. Louis Post-Dispatch, StlToday.com, and Derrick Goold. Now entering its 13th year, find BPIB weekly throughout the 2025 season wherever you get your podcasts.

The 13th year of the Best Podcast in Baseball begins with a conversation about something new for the Cardinals and their fan base, something that hasn't been discussed around Busch Stadium in decades, and something some might argue was overdue.

"For the first time in forever, (they're) trying to sell hope," says Post-Dispatch sports columnist Jeff Gordon.

The first BPIB episode of 2025 welcomes Gordon, longtime author of Tipsheet at StlToday.com, as a regular contributor to the weekly baseball podcast and puts him right to work on cross-examination. Continuing what's become an annual feature on the podcast, host and baseball writer Derrick Goold reveals his ballot for the upcoming class of the National Baseball Hall of Fame. Ichiro Suzuki is eligible for the first time and brings more than 3,000 hits in the majors and 4,200 hits as a professional to his bid to become the first unanimously selected position player. 

Ichiro, five holdovers from last year's ballot, and four newcomers, all pitchers, appear on Goold's 10-full ballot.

Gordon and Goold discuss the layup decisions and the other choices that forced a look at how the modern game uses starting pitchers and, thus, how voters should consider that when looking at this generation of starters for the Hall of Fame.

After the Cooperstown conversation, the two Post-Dispatch staff writers discuss new year's resolution for the 2025 Cardinals, and that brings the discussion around to the team's messaging. How do they sell a fan base and tickets to that fan base without the stars that fan base is used to seeing, without the contending club the fan base is accustomed to the team promising? Gordon has some thoughts on who should deliver that message and soon.

That brings the podcast around to its conclusion -- and a potential historic end for a Cardinals' continuity.

For more than 100 years, the Cardinals have had an eventual Hall of Famer in uniform. From Roger Bresnahan to Stan Musial, Dizzy Dean to Bob Gibson, Lou Brock to Ozzie Gibson, and certainly through 2011 when Albert Pujols went west until returning in 2022. Carlos Beltran is currently on the ballot and is a candidate to extend that streak through 2012 and 2013, and Yadier Molina has a claim to take it all the way through 2022, when then Adam Wainwright, Paul Goldschmidt, and Nolan Arenado are potential Cooperstown inductees to keep it going. Wainwright is now retired. Goldschmidt is now a Yankee. And the Cardinals actively exploring trade talks for Arenado. If all three are gone, is that streak?

The Best Podcast in Baseball, sponsored by Closets by Design of St. Louis, is a production of the St. Louis Post-Dispatch, StlToday.com, and Derrick Goold. Find it weekly wherever you get your podcasts.

A revealing moment for the Cardinals and all who evaluate or rank their prospects came in the first round of the 2021 MLB Draft. With the 18th pick, the Cardinals went straight back to their sweet spot and chose Michael McGreevy, a right-handed pitcher out of UC-Santa Barbara and straight from central casting. He fit the profile of the pitcher the Cardinals had taken many times before.

McGreevy has elbowed his way into the Cardinals' plans for their starting rotation less than four years later.

All around the pick, the game and how rivals evaluated pitching was changing.

That's the description Baseball America prospects writer Geoff Pontes provides in a brand new episode of the Best Podcast in Baseball with host and Post-Dispatch baseball writer Derrick Goold. Pontes is fresh off ranking the Cardinals' top 10 prospects for the industry's leading prospect magazine, and he joins the podcast hours after finishing the organization's top 30 prospects for Baseball America's Handbook. That indispensable rite of spring training is more of a guidebook this season for Cardinals' fans as it will show them where the Cardinals begin this reinvestment in player development -- and how far they have to go.

Pontes discusses how chose between 2024 first-round pick JJ Wetherholt and 2024 BA Pitcher of the Year Quinn Mathews for the Cardinals' No. 1 prospect.

He provides insight on two names to know, rising electric talent Yairo Padilla, a shortstop and one of the youngest players at his or any level, and catcher/slugger Rainiel Rodriguez, who had 10 home runs and a 1.145 OPS in 41 games this past summer for the Cardinals' academy team in the Dominican Republic.

Pontes describes how the Cardinals fell behind on pitching development while staying ahead of other teams with how they approached hitters. The Cardinals have produced a steady stream of contributing hitters, either for them or other teams, but the podcast explores how they've been unable to launch one thing: a tent-pole hitter for the lineup. Within Pontes' top 10 from the Cardinals system, there are four hitters in the top eight, and could one of them (Wetherholt, Chase Davis) be that talent?

Pontes offers his sleeper prospect within the organization and what Cardinals are likely to be top 100 talents in all of the minors, with Wetherholt likely headed for the top 30.

Located in Massachusetts, Pontes saw how Chaim Bloom revived Boston's pitching pipeline, even if he's no longer there to benefit from it, and details how the Cardinals are ahead of the Red Sox and could see the same improvement under Bloom's leadership. Pontes gives details on where the Cardinals can improve, and toward the end of the podcast the conversation arrives at the crux of the Cardinals' "reset":

How they got there. What was the tell in the 2021 draft.

How they up to pace, and how fast.

Two pitchers might offer early indications of the direction the Cardinals are headed and the improvements afoot: right-hander Tekoah Roby and lefty Cooper Hjerpe. They rank Nos. 6 and 7, respectively, in Pontes' top 10 for the Cardinals system. Both have upside, and Pontes is bullish on one of them -- especially as the Cardinals modernize their approach to pitching around him.

The Best Podcast in Baseball is sponsored by Closets by Design of St. Louis and it's a production of the St. Louis Post-Dispatch, StlToday.com, and Derrick Goold. It is available wherever you get your podcasts, from iTunes to Spotify, to right there on the StlToday.com web site. Happy holidays and here's to a healthy start to a new year.

"There should be three expectations in life," MLB Network Radio host and noted baseball pundit Mike Ferrin says in a brand new episode of the Best Pocast in Baseball. "Death, taxes, and the Cardinals competing evry year. That's National League baseball."

That may be the Cardinals' brand, but that is not entirely their plan this coming season.

At Major League Baseball's Winter Meetings in Dallas, Ferrin joins Post-Dispatch baseball writer Derrick Goold to discuss the direction the Cardinals are shifting and how they have a long way to go and a short time to get there. This isn't just about carrying on the torch of the Cardinals Way, but turning it into a more fuel efficient electric lighter. 

Several years ago as a guest on BPIB, Ferrin, who hosts Power Alley on Sirius XM's MLB Network Radio, introduced this podcast's listeners to the phrase "player dev," short for player development. The conversation that followed in that episode offered a glimpse into where the Cardinals had started to go astray from the modern system and how they can now catch up. Ferrin dives into what current, successful teams do to maximize player development and how the Cardinals are not alone in their attempt to restart after a stalled stretch.

Ferrin and Goold also discuss the Cardinals rising to the fifth overall pick in the upcoming MLB draft, and they conclude with a discussion about the legacy of the Paul Goldschmidt-Nolan Arenado era in St. Louis as it likely comes to an end. The two infielders and potential Hall of Famers finished first and third for the 2022 National League MVP, respectively, and they helped the team to several postseason appearances. But Goldschmidt only advanced as far as the 2019 NLCS and they never won a playoff series together as Cardinals teammates.

The Best Podcast in Baseball, sponsored by Closets by Design of St. Louis, is a production of the St. Louis Post-Dispatch, StlToday.com, and Derrick Goold.

While discussing how Major League Baseball could proactively move to help smaller-market clubs remain competitive, KMOX/1120 AM host and frequent Best Podcast in Baseball guest Kevin Wheeler strikes upon a model the Cardinals could aspire to emulate during their self-imposed reset.

"The Atlanta Braves," Wheeler suggests.

A team that develops, acquires, and keeps young impact players, Atlanta is closer, Wheeler argues, to the Cardinals in operations than the juggernaut Los Angeles Dodgers, aggressive-spending Philadelphia Phillies, or some of the big-budget barons of the American League. That prompts a look, position by position, about how the Cardinals could mirror Atlanta, and how wide the gap is for them to close. The Cardinals can start by accumulating talent, and that is what they're looking to do via trade this winter and, potentially, through the next season.

This leads to the question on whether the Cardinals have a homegrown, surefire, superstar hitter ready to take a "Golden At-Bat" -- which is all the talk this past week as the commissioner referenced a rule that would allow a team to choose its hitter for a pivotal moment in a game, disregarding the lineup and more than a century of estabslihed rule for the drama. 

The Cardinals' front office heads to Dallas for the annual Winter Meetings on Sunday (Dec. 8), and they're in trade-talk mode. This brand new episode of BPIB, hosted by baseball writer Derrick Goold, begins by looking at the dominos that must fall elsewhere in the market for teams to turn toward the Cardinals and begin some holiday shopping with St. Louis.

The Best Podcast in Baseball, sponsored by Closets by Design of St. Louis, is a production of Stltoday.com, the St. Louis Post-Dispatch, and Derrick Goold.

During the past two decades in Major League Baseball, only the Houston Astros have won pennants and appeared in more World Series than the Cardinals and Boston. Two of baseball's most accomplished and celebrated franchises have won four pennants each and faced each other twice in the World Series, both of them won by the BoSox.

The ties that bind go beyond shared Octobers these days as both clubs, perennial contenders for most of baseball's current era, are trying to find their footing and return to their postseason expectations.

Rob Bradford captured the connection in a brand new Best Podcast in Baseball.

"Both franchises are starving to find the certainty," he said.

Bradford, the host of the wildly popular podcast Baseball Isn't Boring, joins the next-best baseball podcast to discuss the shared traits of the Cardinals and Red Sox — and the one link that is about to define the Cardinals future. Bradford, the Red Sox reporter at WEEI in Boston, covered Chaim Bloom's tenure atop Boston's baseball operations, and Bradford talks through how the pressures and decisions on Bloom look different in hindsight.

With Best Podcast in Baseball host and baseball writer Derrick Goold, Bradford discusses how Bloom's time at Fenway Park gives a glimpse into how he'll do when he takes over baseball ops at Busch Stadium a year from now.

Bradford, who co-authored a book with former Cardinals pitcher Joe Kelly, also discusses the origin of their movement and his enthusiastic and entertaining podcast, Baseball Isn't Boring.

Which it isn't.

And this lively conversation about it aims to show why, right down to a tattoo promise Bradford and Kelly made that has now come due.    

The Best Podcast in Baseball, sponsored by Closets by Design of St. Louis, is a production of the St. Louis Post-Dispatch, StlToday.com, and baseball writer Derrick Goold.

After a brief discussion about a shared fondness for a recent, deeply moving and haunting collection of linked short stories, Sequioa Nagamatsu's 'How High We Got in the Dark,' two baseball writers focus on another work of speculative fiction.

What to make of the 2025 St. Louis Cardinals.

CBS Sports baseball writer Dayn Perry joins the Best Podcast in Baseball to discuss his lifelong fondness and connection to the Cardinals, and his questions for what comes next. Along with St. Louis Post-Dispatch baseball writer and BPIB host Derrick Goold, Perry discusses if the Cardinals have reached a point where fans, like him, must "adjust their expectations."

If so, the podcast explores, are the Cardinals still stuck in the middle, not committing to an all-the-way rebuild in the same way they came shy of an all-in contender.

Perry makes the case that the future of the Cardinals may come down to Jordan Walker's bat. It is the tent pole around which a lineup and a contender could be built, Perry argues, and the young outfielder needs the opportunity to grow into that -- not seesaw between levels.
Perry counted up that he has 28 different Cardinals hats, and two of them he wrote in his Substack newsletter, Birdy Work, illustrate his connection to the Cardinals. One is the mesh hat worn by his father mowing the yard in the Mississippi heat, and the other is the winter cap Perry's son wears against the Chicago cold.

As Perry recounts the story, his father became a fan of the Cardinals during the 1940s heyday, and his son latched onto the Cardinals during their 2010s run. Perry became a fan of those charismatic WhiteyBall clubs from the 1980s, the ones built around defense and speed and the time-tested, standings-approved art of stealing outs in the field and not making outs at the plate.

That invites the question: As the Cardinals look toward the future and modernizing their farm system while financial titans load up with talent on the coasts, is the model for how the Cardinals succeed in the future actually from their past?

Perry's newsletter can be found on Substack.

The Best Podcast in Baseball is available wherever you listen to podcasts, and it's also housed right here at StlToday.com with all of the Constant Cardinals Coverage.

The Best Podcast in Baseball, sponsored by Closets by Design of St. Louis, is a production of the St. Louis Post-Dispatch, StlToday.com, and baseball writer Derrick Goold.  

While awaiting the parade's arrival at Dodger Stadium, Los Angeles Times sports columnist Dylan Hernandez veers into nostalgia as he wonders whether the Dodgers' run of success and appetite for more might spur the Cardinals to defend their place in the National League and re-spark one of his favorite rivalries.

Hosting a parade in Los Angeles for the first time since 1988 -- COVID restrictions kept one from happening in 2020 -- the Los Angeles Dodgers claimed their eighth World Series championship, their seventh since moving from New York. That ties them with the San Francisco Giants for the second-most titles by a National League club. For 80 years, it has been the Cardinals' brand and their claim to fame that they have the most World Series titles of any National League club, and since 2006, the Cardinals have had the second-most World Series championships in MLB history.

Yet, the gap between the Dodgers' eight titles and the Cardinals' cherished 11 feels a lot closer.

Post-Dispatch sports columnist Ben Frederickson wrote about the Dodgers' blitz on the Cardinals' history in Friday's newspaper and online at StlToday.com.

That same question offers a thread around which Best Podcast in Baseball host and baseball writer Derrick Goold talks with Hernandez about the Dodgers, their formidable team, their outrageous ability to outspend any other team, the innovation machine they have behind the scenes, and the ambitious global superstar at the center of their world, Shohei Ohtani. During the champagne celebration Wednesday night at Yankee Stadium following the Dodgers' clinching victory in Game 5, Ohtani sprayed bubbles in executive Andrew Friedman's face and shouted his intention to win nine more World Series titles.

Believe him, Hernandez said.

All of this comes just weeks after the Dodgers were on the brink of elimination in the division series. So, how real are the Dodgers' and Ohtani's ambitions to join the Cardinals and Yankees in the double-digit club, and what are the biggest threats to slow them down. Hernandez details how the Dodgers got here, how they intend to stay a contend, and what could undermine everything they've built. He also gives great insight in Ohtani's drive -- and the power of inspiration from comic books. Two former Cardinals, NLCS MVP Tommy Edman and Game 5 starter Jack Flaherty, were key contributors to the Dodgers' championship run, and within Edman's play specifically Hernandez saw something he has derided in the past.

He saw what he believes is the Cardinal Way and it gave the Dodgers an edge the Yankees, like the baseball, lost their grip on. 

Hernandez also agrees to visit St. Louis and enjoy an excellent meal and walk to a neighborhood comic book shop.

Bonus: no traffic.

The Best Podcast in Baseball, sponsored by Closets by Design of St. Louis, is a production of the St. Louis Post-Dispatch, StlToday.com, and baseball writer Derrick Goold.

As much as the standings and missteps of their player development system will shape the Cardinals' offseason, arguably the most significant factor in any of their decisions will be when the broadcast sports sinkhole reaches them, and how deep it goes.

The consternation will be televised.

This much is certain: The Cardinals games will be available to cable subscribers in 2025 and also subscribers to a forthcoming streaming service. What happens next, well ... stay tuned.

To explain how Major League Baseball (and other sports), Bally Sports Midwest/FanDuel Sports Network Midwest (and its parent company), and the Cardinals (and almost every other baseball club), got into this bind, the Best Podcast in Baseball brings Dan Caesar into the conversation. The Media Views columnist at the St. Louis Post-Dispatch since 1988, Caesar could only think of one bigger story on the sports broadcast beat in his four decades than the one currently playing out in a Texas bankruptcy court. Diamond Sports Group, the parent company of many of the regional sports networks, filed for bankruptcy protection in spring 2023, and since then the entire industry as convulsed with confusion and concern.

Look no further than the Texas Rangers, who did not know where they would broadcast games for sure a year after winning the World Series and have had their ability to spend handcuffed by the uncertainty of their rights fees.

The Cardinals have advertised that they intend to trim payroll this winter, and a driving reason for this isn't just a shift to spending more on the farm system and its infrastructure. The Cardinals cannot be sure how much of their $78 million they're owed to broadcast their games in 2025 they'll be paid. The Post-Dispatch previously reported that Diamond Sports Group has approached the Cardinals about renegotiating their $1.1-billion rights deal, and Diamond Sports has threatened in court to drop all of its contracts for 2025 except for the Atlanta Braves.

How did this happen? What's next? What does it mean for the Cardinals? And where will fans watch games in 2025?

All of those questions are answered in this brand new Best Podcast in Baseball.

Short answer: It's going to get better for fans, eventually. It's going to take awhile and it's going to cost fans more, but access to games and the control fans will have over how they watch games will get better. But first, it could get worse.

The Best Podcast in Baseball, sponsored by Closets by Design of St. Louis, is a production of the St. Louis Post-Dispatch, StlToday.com, and baseball writer Derrick Goold.