Ad Age creativity editor Tim Nudd crowns the top spooky season marketing campaigns in the first-ever Halloween Marketing Awards. He also digs into the trends behind October's best work, including why brands are bringing energy previously reserved for April Fools' Day to the season of the witch.

Plus, Ad Legends is a new agency offering brands access to AI replicas of industry legends. The offering is meant to allow marketers access top-tier creative ideas without having to hire an agency. It also offers agencies the ability to replicate their own talent for internal use.

Read more about the 2025 Halloween Marketing Awards winners:

~Six Flags, "Come Out and Play"

~Disney+, "EDGEOFYØR Seat"

~Capri Sun, "Trick & Treat Pouches"

~Skittles, "Ghost Roommate"

~Gushers, "Fruithead"

Dig deeper into additional stories mentioned in this week's episode:

~Burger King's 2017 "Scary Clown Night"

~Columbia Sportswear's Grim Reaper social takeover and Mini's Waymo disguise

~Yahoo's terrifying "Reply All" short

~Skittles' ghoulish TikTok series

~Airheads' unsettling robot trick-or-treater

~Buy tickets for Ad Age's AI Marketing Playbook conference

~Listen to Ad Age's Marketer's Brief