Trust is a key factor in the effectiveness of the Wireless Emergency Alerts (WEA) service. Alert originators at emergency management agencies must trust WEA to deliver alerts to the public in an accurate and timely manner. The public must also trust the WEA service before they will act on the alerts that they receive. Managing trust in WEA is a responsibility shared among many stakeholders who are engaged with WEA. In this podcast, Robert Ellison and Carol Woody discuss research aimed at developing recommendations for alert originators, the Federal Emergency Management Agency, commercial mobile service providers, and suppliers of message-generation software that would enhance both alert originators' trust in the WEA service and the public's trust in the alerts that they receive. Listen on Apple Podcasts.