Today on the podcast we dive deep into the world of supplier incentives. What they are, how they work, and how to get alignment between these incentives and bottom line company goals.

Summary

• How supplier incentives fit into the bigger picture of compensation
• The ideal compensation mix: Base, commissions, PFP, and supplier incentives
• The complexity of managing different categories of supplier incentives: Volume, placements, facing, displays, etc.
• The potential for misalignment of incentives: Is the supplier incentive aligned with your wholesaler business goals?
• How VxP helps you calculate, measure, and manage supplier incentives 

Resources

• Connect with Bud Dunn to learn more about how VxP can help manage supplier incentives and sales compensation - [email protected]