What happens when your steady salary isn’t so steady anymore? In this episode, Bud, Mike, and Ross unpack the emotional rollercoaster of shifting from base-heavy compensation to a more variable, performance-based pay structure.

Mike shares the raw story of losing part of his base salary after 18 years—and how it ended up transforming his leadership style, earnings, and motivation. Ross breaks down why team leads are slow to embrace change, what’s happening with middle management apathy, and how macroeconomic forces are reshaping expectations in the workplace.

Oh, and there's also a lotion crisis, itchy legs, and a misidentified beer rep named Bill.

If you’ve ever wondered why variable pay feels so risky—or how to get your team aligned on upside—this one’s for you.

💡 What You’ll Learn:🔓 Why most people fear variable pay—and how to flip that mindset

💸 What happens when you take base pay off the table (real-world story!)

📉 How inflation and margin compression are quietly breaking old comp models

🏆 Why giving team leads “skin in the game” changes everything

📊 How mix shift—not more volume—can unlock profit growth

📉 Why your reps don’t want that promotion (and how to fix it)

🧠 The psychology of loss aversion and why it holds leaders back

🔥 How variable pay can be a tool for motivation and transformation

Chapters:

00:00 Introduction

03:53 Mike's Travel Adventures and Bed Bug Fears

15:14 Transitioning to Variable Pay: Mike's Experience

23:35 Economic Trends Impacting Sales Motivation

27:51 Challenges in Profitability and Cost Management

29:35 Aligning Team Goals with Company Success

31:27 Strategies for Margin and Mix Shifts

33:56 Creating a Positive Work Culture

42:06 Sustainability and Future Growth in the Industry

===============

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===============

Connect with Us:  

Follow us on LinkedIn for the latest episodes, industry news, and insights from the beer distribution world.

About Tapped In Sales:  

Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.

This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.

Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!

If you enjoyed the episode, don’t forget to subscribe, leave a review, and share it with a friend!

The Kool-Aid is flowing. The drying rack Peloton is back. And Ross Ackermann — the original architect of VXP — returns to the pod for our 1-year anniversary episode.

This week, Bud, Mikey, and Ross dig into the battle between top-down sales control and rep-driven autonomy — and why old-school incentives might be killing your results.

Whether you’re a beer wholesaler, supplier, or industry leader, this episode gets into the real talk around:

🍻 Why incentives often drive the wrong behavior

📉 What to do when reps stop selling until they’re paid to

📦 The ROI test suppliers should pass before asking for placements

🔄 How smart reps (and retailers) respond to poor program design

📊 And why we believe the frontline deserves better data, not more direction

We’ve all worked in this system. Now we’re fixing it.

🧠 Key Takeaways:

🧩  Reps are smart — they’re optimizing against the maze you built

🏢  The average distributor went from 5 suppliers to 50+ — top-down no longer works

💸  Bad incentives teach bad habits (just ask JCPenney)

📈  Every program should start with one question: what’s the ROI for everyone involved?

Chapters

00:00 Introduction

01:54 Celebrating One Year of the Podcast

04:32 Ross Ackermann's Background and VXP Introduction

06:47 Drinking the Kool-Aid

10:30 Economic Perspectives and Industry Trends

21:40 The Importance of Flexibility in Business

27:33 Navigating Incentives and Market Dynamics

32:28 ROI Conversations and Effective Strategies

38:09 Empowering Sales Reps for Better Decisions

===============

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Apple Podcasts: Listen on Apple Podcast Tapped In Sales

===============

Connect with Us:  

Follow us on LinkedIn for the latest episodes, industry news, and insights from the beer distribution world.

About Tapped In Sales:  

Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.

This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.

Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!

If you enjoyed the episode, don’t forget to subscribe, leave a review, and share it with a friend!

In this episode of Tapped In Sales, Bud and Mike dive into the latest market shakeups beer distributors are navigating—from Delta 9 THC beverages gaining steam to new aluminum tariffs disrupting supplier strategy. Whether you're in a growing THC state like Florida or fighting for more GP in Q1, this episode is about how to adapt and win with what the market gives you.

🔍 In This Episode:

🍃 Delta 9’s impact on Gen Z drinkers, on-premise hesitation, and the Florida vs. Texas THC debate

💰 Aluminum tariffs and how they’re reshaping pricing strategies for both domestic and import suppliers

📉 Why focusing on aggregate GP matters more than chasing volume

🧠 The psychology of loss aversion in sales teams and how to reframe the story

🥡 Plus: pizza in a suitcase, Shake Shack diplomacy, and the case for a “three-beer beer”
Whether you’re playing defense after a tough month or figuring out how to grow profit per CE, Bud and Mike offer a grounded take on what’s working right now—and what to keep your eyes on.

Chapters

00:00 Introduction and Setting the Scene

06:22 Market Trends and Challenges in the Beer Industry

11:22 The Impact of Delta 9 THC on Beer Consumption

17:01 Regulatory Developments in Florida's Delta 9 Market

23:20 Tariffs and Their Effects on the Beer Industry

===============

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Apple Podcasts: Listen on Apple Podcast Tapped In Sales

Connect with Us:  

Follow us on LinkedIn for the latest episodes, industry news, and insights from the beer distribution world.

About Tapped In Sales:  

Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.

This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.

Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!

If you enjoyed the episode, don’t forget to subscribe, leave a review, and share it with a friend!

In this milestone 50th episode, Bud and Magic Mike dive into one of the most important (and underrated) tools in a sales leader’s toolkit: autonomy.

Fresh off Michigan’s Oberon Day — the unofficial start of spring — the guys talk about why beer brings people together even when it’s snowing, and how that same energy is showing up in the field. From reps texting GP-driven displays on a Saturday to creative high-margin builds that weren’t tied to any PFP plan, this episode is all about what happens when you let your team lead.

You’ll hear:

📸 Real-world rep wins from Dana Distributing and others who went big on high-GP plays

🧠 A breakdown of why autonomy works — and how to unlock it in your team

🍀 Seasonal creativity in action: Guinness, Jameson, and NA displays done right

📦 The silent hand of incentives: How the right systems make the right things happen, even when you're not in the room

🏛️ Industry news: Teamsters push for tariffs, and Dollar Tree offloads Family Dollar — what it means for distributors

🏀 A little March Madness, because of course

🔥 New Segment Alert:We're featuring real sales rep success stories from the market. Got something cool you or your team did in the field? Snap a photo, share a quick story, and send it to us at [email protected]. You just might hear it on the next episode.

🔗 Mentioned in This Episode:

• Drive by Daniel Pink (Mastery, Autonomy, Purpose framework)
• Adam Smith’s “Invisible Hand” theory — reimagined as “Silent Hand” sales incentives
• Previous episode: Incentives vs. Entitlements (recommended follow-up listen)

🎧 Listen now wherever you get your podcasts — and if you're enjoying Tapped In, please subscribe, review, and share with your crew in the trade.

Chapters

00:00 March Madness and Oberon Day Celebrations

04:20 The Importance of Autonomy in Sales

09:34 Creative Sales Strategies and Displays

13:51 Empowering Sales Reps for Success

18:59 Industry News: Tariffs and Retail Changes

===============

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Apple Podcasts: Listen on Apple Podcast Tapped In Sales

Connect with Us:  

Follow us on LinkedIn for the latest episodes, industry news, and insights from the beer distribution world.

About Tapped In Sales:  

Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.

This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.

Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!

If you enjoyed the episode, don’t forget to subscribe, leave a review, and share it with a friend!

This week, Bud and Magic Mike take you behind the scenes of their recent ride-alongs in the Northeast — where they found high-GP wins, nostalgic furniture, and yes… a bodega cat guarding the shelf.

From spotting real-time Beatbox opportunities in the wild to creatively reworking cooler space (hello, shelf theft from the NA section), this episode is packed with field-ready insights. We also talk distributor branding, smarter displays, and why “velocity” might be your new favorite word.

Plus:

🤖 What happens when a robot stalks your OOS shelf space

🐈‍⬛ Lessons from New York bodegas (and unexpected cow tails)

💰 Poppy’s billion-dollar exit to Pepsi – and what it means for NA brand contracts

🧋 Why Arizona Hard Tea is winning the tea game, and what package size matters

Whether you're repping a route, setting the strategy, or just looking for some laughs with your Friday beer, this one's for you.

Chapters

00:00 Kickoff and St. Patrick's Day Adventures

03:23 Innovations in Inventory Management

06:24 Market Insights and Sales Strategies

12:15 Branding and Community Engagement

15:20 Industry Acquisitions and Market Trends

21:26 Emerging Products in the Beverage Market

Listen, learn, and always check the bottom shelf for extra space.

🎧 Subscribe on Spotify, Apple Podcasts, or YouTube.

📸 Follow us on LinkedIn for clips, updates, and more real-world sales stories.

===============

YouTube: Watch on YouTube: Tapped In Sales Spotify Podcast: Listen & Watch on Spotify Podcasts Tapped In Sales

Apple Podcasts: Listen on Apple Podcast Tapped In Sales

Connect with Us:  

Follow us on LinkedIn for the latest episodes, industry news, and insights from the beer distribution world.

About Tapped In Sales:  

Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.

This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.

Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!

If you enjoyed the episode, don’t forget to subscribe, leave a review, and share it with a friend!

Finished Product Loss (FPL) is an unavoidable reality in beer distribution, but how much of it is truly unavoidable? In this episode of Tapped In Sales, Bud and Mikey break down the key drivers behind FPL, from breakage and out-of-code returns to inefficient tracking processes. They share real-world insights on how wholesalers can tighten up their operations, reduce waste, and ultimately protect their profitability.

From best practices for tracking and accountability to the hidden costs of returning beer, this episode is packed with actionable strategies for sales reps, operations managers, and distributor leadership. Plus, hear Mikey’s take on Irish dancing, St. Patrick’s Day celebrations, and why you should really pay attention to what's coming back on your trucks.

What You'll Learn in This Episode:

🍀 The key reason codes you should be tracking in both the warehouse and trade

🍀 How to implement an effective check-in process for returned product

🍀 Why close-to-code beer matters more than most distributors realize

🍀 The role of sales reps in managing FPL—and how to hold them accountable

🍀 How poor inventory management can silently crush your margins

🍀 St. Patrick’s Day traditions at the Hall household (yes, there’s corned beef and dancing involved)

Why This Matters:Most distributors track FPL, but few actually use that data to drive change. If you're looking to cut unnecessary costs and create a more efficient operation, this episode will give you the playbook to get started.

Chapters

00:00 Celebrating St. Patrick's Day Traditions

04:44 Understanding Finished Product Loss (FPL)

12:51 Best Practices for Product Returns

16:24 Human Element in FPL Management

24:46 Understanding Close to Code Products

27:03 The Importance of Tracking Breakage

29:05 Warehouse Reason Codes and Their Impact

31:15 Forecasting and Order Management

35:19 Tariffs Update

38:30 Celebrating St. Patrick's Day and Closing Thoughts

41:05 New Chapter

===============

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Apple Podcasts: Listen on Apple Podcast Tapped In Sales

Connect with Us:  

Follow us on LinkedIn for the latest episodes, industry news, and insights from the beer distribution world.

About Tapped In Sales:  

Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.

This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.

Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!

If you enjoyed the episode, don’t forget to subscribe, leave a review, and share it with a friend!

The beer industry is facing some serious turbulence, and we're here to break it all down. In this episode, Bud and Mikey tackle the latest market shifts, from tariffs shaking up imports to energy drink drama and distributors navigating unpredictable trends.

What’s Inside This Episode?

🍺 Tariffs & Their Impact – What do the new 25% tariffs on Mexican and Canadian imports mean for the industry? Will Constellation (and others) eat the cost, or will we see a price increase shake up the market?

⚡ Energy Drink Wars – AB’s massive 5x GP distributor termination on 1st Phorm Energy and what it means for wholesalers. Plus, the return of Jack Owok with AI Energy—because of course, he’s back.

📉 Artificial Growth vs. Real Sales – From RTDs to non-alc, how much of the category’s ‘growth’ is legit? Mikey shares his insights on the industry’s biggest mirage.

📊 Beer Sales Pulse Check – BPI numbers are flashing warning signs, but is it time to panic? We break down the latest trends and what they actually mean for distributors in 2025.

🏔️ Road Warrior Adventures – Bud and Mikey share their latest travels, including Best Western dining surprises, getting lost in the mountains.

Tapped In Takeaways✅ The tariff situation could trigger earlier-than-usual price increases—but not right away.

✅ Energy drink brands continue to cycle through wholesalers—will First Form finally stick?

✅ Sales data shows a tough February, but don’t hit the panic button yet.

Chapters00:00 Introduction and Week Recap

04:11 Market Insights and Sales Strategies

08:06 Impact of Tariffs on the Beer Industry

14:24 AB's Energy Drink Strategy

21:10 Artificial Growth in Beverage Sales

25:59 BPI and Market Trends

31:44 Social Factors Affecting Beer Sales

34:34 New Chapter

🎧 Listen now and stay ahead of the game!

📢 Like what you hear? Subscribe, share with your team, and tag us with your thoughts!

===============

YouTube: Watch on YouTube: Tapped In Sales Spotify Podcast: Listen & Watch on Spotify Podcasts Tapped In Sales

Apple Podcasts: Listen on Apple Podcast Tapped In Sales

Connect with Us:  

Follow us on LinkedIn for the latest episodes, industry news, and insights from the beer distribution world.

About Tapped In Sales:  

Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.

This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.

Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!

If you enjoyed the episode, don’t forget to subscribe, leave a review, and share it with a friend!

🍻 Listen up and welcome back! This week, Bud and Mikey sit down with Hunter Jerome, Capitan of Culture at Jerome Distributing, to explore the power of beer as a social connector. From the tradition of Bock Poking 🔥 to the growing issue of social disconnection, they dive into how beer can help bring people together in an increasingly digital world.

What’s on Tap in This Episode?

✅ Bock Poking 101 – The North Dakota beer ritual you didn’t know you needed 🔥🍺

✅ The Growing Disconnection – How digital distractions, social media, and shifting behaviors impact the beer industry 📉📱

✅ Beer as a Bridge – The role of beer in rebuilding community and relationships 🤝

✅ Leading by Example – How beer wholesalers can bring back the culture of getting together after work 🍻🏆

✅ Super Bowl Ads & Industry Trends – Why big beer brands are doubling down on the message of reconnection 📺

Final Final Final

🔥 Challenge: Call a friend, grab a beer, and reconnect! Whether it’s at a bar, a backyard fire, or your own version of a Bock Poking event, be intentional about community.

🎧 Enjoying Tapped In Sales? Hit that like, subscribe, and share button! Drop us a review and tag us on social when you’re out grabbing a beer with a friend.

Chapters

00:00 Introduction to Back Poking and Community Events

08:50 The Importance of Community Connection

14:33 Reinvigorating the Beer Industry Through Personal Connections

17:48 Leading by Example in Social Settings

25:54 The Stigma of Non-Drinking

27:49 The Role of Advertising in Connection

32:39 Encouraging Team Bonding

36:26 New Chapter

===============

YouTube: Watch on YouTube: Tapped In Sales Spotify Podcast: Listen & Watch on Spotify Podcasts Tapped In Sales

Apple Podcasts: Listen on Apple Podcast Tapped In Sales

Connect with Us:  

Follow us on LinkedIn for the latest episodes, industry news, and insights from the beer distribution world.

About Tapped In Sales:  

Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.

This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.

Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!

If you enjoyed the episode, don’t forget to subscribe, leave a review, and share it with a friend!

On this episode of Tapped In Sales, Bud and Mikey sit down with Lester Jones, Chief Economist and VP of Analytics at the National Beer Wholesalers Association (NBWA), to break down the latest economic and demographic trends shaping the beer industry.

Lester shares why beer remains a staple in American culture despite shifting consumption patterns, how population migration is impacting distribution, and why beer needs to reclaim young consumers. We also dive into cross-category drinking habits, the impact of cannabis, and how consumer behavior is evolving post-COVID.

What’s on Tap:🍺 The rise of the "Omnibibulous" consumer – people who drink across categories

📊 Why more people are drinking beer—but differently than before

🏡 How migration trends are reshaping beer sales and brand performance

📉 The 21-24 age group challenge – why younger drinkers aren’t indexing like they used to

🚛 How distributor strategies need to evolve in high-growth states

🛒 Retail shifts: The role of Aldi, e-commerce, and on-premise experiences

🏗️ Plus, a wild idea—a bar with remote-controlled bulldozers?!

Lester reminds us: "Lift your head up. Look at the big picture. The consumer is still there—just engaging differently."

🎧 Listen in for industry insights, humor, and a data-driven look at the future of beer.

Chapters

00:00 Introduction to the Beer Industry and Its Insights

04:23 Consumer Behavior and Omni-Bibulous Trends

10:21 The Impact of Cannabis on Alcohol Consumption

16:22 The Growing Population of Beer Drinkers

20:29 Reconnecting with Younger Consumers

24:10 Demographic Shifts and Future Opportunities

27:39 Understanding the Immigration and Economic Dynamics

30:33 Migration Trends and Their Impact on States

34:13 The Shift in Consumer Behavior and Market Dynamics

41:18 The Future of Alcohol Consumption and Distribution

49:18 Innovative Drinking Experiences and Consumer Engagement

53:41 Exploring Unique Bar Concepts

56:03 The Digger Cafe Phenomenon

🔗 Resources & Links:

• Connect with Lester Jones - NBWA: America's Beer and Beverage Distributors

• Check out the Beer Purchasers' Index - NBWA: America's Beer and Beverage Distributors

  
  

📩 Have a question or topic for a future episode? Drop us a message!

===============

YouTube: Watch on YouTube: Tapped In Sales Spotify Podcast: Listen & Watch on Spotify Podcasts Tapped In Sales

Apple Podcasts: Listen on Apple Podcast Tapped In Sales

Connect with Us:  

Follow us on LinkedIn for the latest episodes, industry news, and insights from the beer distribution world.

About Tapped In Sales:  

Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.

This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.

Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!

If you enjoyed the episode, don’t forget to subscribe, leave a review, and share it with a friend!

🚨Big News at VXP! 🚨

In this episode ofTapped In Sales, we’re excited to introduceGeorge Kossl as the newVice President of Sales at VXP! 🎉

Many of you in the industry already know George—from his years of experience in beverage distribution tech, his leadership in sales strategy, or maybe even from his Jeep obsession. Now, he’s bringing that expertise tohelp distributors unlock profitability and efficiency with VXP.

We talk about:

✅ George’s background in beer tech and sales

✅ Why he joined VXP and how he sees the future of wholesaler success

✅ The biggest challenges in beer sales today—and how VXP is solving them

✅ Why now is the time to rethink your approach to incentives and profitability

If you’re looking todrive smarter sales, improve your team's performance, and boost your bottom line, this episode is for you.

💡 Want to connect with George? Reach out at[email protected] or call him at314-616-8564.

👉Listen now and see how VXP is helping beer distributors win!

Chapters

00:00 Introduction and Team Updates

03:17 George Kossl's Background and Experience

06:34 The Role of Technology in the Beverage Industry

12:12 Leadership and Team Involvement in Change

21:12 Empowering Sales Reps with Data

24:24 Building a Culture of Learning and Adaptation

34:59 Cultural Shifts in Business Practices

37:54 Understanding Profitability and Financial Literacy

41:02 The Importance of Financial Mindset

42:49 Embracing Change and Future Opportunities

===============

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Apple Podcasts:Listen on Apple Podcast Tapped In Sales

Connect with Us:  

Follow us on LinkedIn for the latest episodes, industry news, and insights from the beer distribution world.

About Tapped In Sales:  

Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.

This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.

Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!

If you enjoyed the episode, don’t forget to subscribe, leave a review, and share it with a friend!