Tapped In Sales and Strategy for Beer Distributors

By VXP Tech

Tapped In Podcast for Beverage Distributors that want to empower their sales team to drive business results.... more

· Business

5

55 ratings

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FAQs about Tapped In Sales and Strategy for Beer Distributors:

How many episodes does Tapped In Sales and Strategy for Beer Distributors have?

The podcast currently has 42 episodes available.

Tapped In Sales and Strategy for Beer Distributors episodes:

February 04, 202542: Driving Profit with Purpose with Joe Marcantel
In this episode of Tapped In Sales, Bud and Mikey sit down with Joe Marcantel, COO of Daniel L. Jacob Distributing (DLJ) in Michigan. Joe shares DLJ's journey from struggling with internal profit tracking to transforming their sales strategy using VXP. We dive into how shifting the focus from volume to profitability empowered Joe’s team, sparked meaningful conversations, and boosted their bottom line—even in a challenging beer market.

Joe also talks about overcoming generational resistance to sharing financial data with reps, how VXP simplified goal-setting, and why understanding the "why" behind sales strategies changed everything for DLJ. Plus, stay tuned for some hilarious travel misadventures and a few stories about handsome Greg.

Key Takeaways:
🍺 Transparency Wins: Sharing data with reps helped them make smarter, profit-driven decisions.
📈 Volume vs. Profit: DLJ shifted from focusing solely on case volume to maximizing gross profit per case, leading to revenue growth even when sales volume was down.
🧰 Simplified Goal Setting: What used to take a week now takes an hour, thanks to VXP’s streamlined process for setting sales objectives.
📊 Visual Tools for Reps: Joe created charts showing how selling fewer cases of high-GP items like Cutwater or Neutral can out-earn bulk sales of Bud Light—making profitability easier to grasp.
🚀 Reps Take Ownership: With better data, reps began proactively finding profitable opportunities and pushing high-GP products without needing constant direction.
🛠 Merchandisers in the Mix: DLJ brought merchandisers into VXP to improve shelf stocking, reduce damages, and keep everyone accountable.
Bonus: Hear about Joe's 13-hour, 3-leg travel saga that’ll make you think twice about early morning flights and cracked windshields. ✈️😅

Chapters
00:00 Introduction and Concerns for Mike
03:19 Joe's Background and Business Overview
06:22 Internal Tracking Challenges
09:17 Understanding the 'Why' Behind Sales
12:26 Shifting Focus to Revenue
15:19 Success Stories and Practical Changes
18:16 Engaging Senior Leaders and Team Buy-In
21:01 Incorporating Merchandisers into VXP
27:08 Looking Ahead: Future Prospects for VXP
31:07 Sustainability and Profitability in the Beer Distribution Industry
31:20 Streamlining Goal Setting with VXP
34:20 Travel Tribulations: A Journey Back Home

Resources & Shoutouts:
Want to connect with Joe about VXP? Hit him up at 517-206-9088 📞

Shoutout to handsome Greg, DLJ's Sales Manager, for keeping things……well…..looking good.
===============
YouTube: Watch on YouTube: Tapped In Sales Spotify Podcast: Listen & Watch on Spotify Podcasts Tapped In Sales
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Connect with Us:
Follow us on LinkedIn for the latest episodes, industry news, and insights from the beer distribution world.
About Tapped In Sales:
Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.
This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.
Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!
If you enjoyed the episode, don’t forget to subscribe, leave a review, and share it with a friend!
...more
40min
January 28, 2025 41: Mikey Zigs and Tito’s Zags
🎙️ Episode OverviewWelcome back to Tapped In Sales, the podcast for beer distributors, by beer distributors! This week, Bud’s holding down the fort while Mikey’s been sidelined with a little snowboarding mishap—and by little, we mean a full-speed, helmet-tested, memory-erasing wipeout. 🏂💥 But don't worry, he's back (kind of), and we're diving into some big industry moves while keeping it light duty for Mikey’s sake.

Grab a cold one and settle in as we cover:

🏔️ Mikey’s Big Crash: What happens when you mix high speeds, a snowboard, and another rider? Spoiler: It’s not pretty. Hear how Mikey went from a black diamond run to memory lane (literally).
🍺 Bud’s Solo Road Trip: With Mikey out, Bud took to the road—meeting with clients across Chicago and Minnesota, talking shop, and making sure the VXP train keeps rolling.
🥃 Big Moves in the Booze Biz: Tito’s Vodka makes a major distributor switch to Reyes in California, shaking up the spirits landscape and leaving us all wondering what’s next for RNDC.

🔑 Key Takeaways:

🪖 Safety First: Helmets work, folks. Mikey's here to prove it.
💼 Stay Ready: When plans change, adaptability is key—whether it's sales strategy or airline mishaps.
🥂 Industry Shifts: Tito’s jumping ship to Reyes—what does it mean for the rest of the market?
💻 Tech-Free Recovery: Mikey’s doctor-ordered "no screen time" prescription—and how that played out (spoiler: not great).
⚠️ A lighter episode this week as we ease back into things, but we’ve got some big interviews lined up for next week, so stay tuned!
👉 Like what you're hearing? Smash that subscribe button and share with your fellow beverage pros.
Cheers! 🍻
===============
YouTube: Watch on YouTube: Tapped In Sales Spotify Podcast: Listen & Watch on Spotify Podcasts Tapped In Sales
Apple Podcasts: Listen on Apple Podcast Tapped In Sales
Connect with Us:
Follow us on LinkedIn for the latest episodes, industry news, and insights from the beer distribution world.
About Tapped In Sales:
Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.
This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.
Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!
If you enjoyed the episode, don’t forget to subscribe, leave a review, and share it with a friend!
...more
31min
January 21, 2025 40: Inside the BBD Beer Summit 2025
Inside the BBD Beer Summit 2025

Welcome to another episode of Tapped In Sales! Join Bud and Mikey as they take you inside the 2025 Beer Business Daily Beer Summit and Wine & Spirits Summit, held in sunny Palm Beach, Florida. This year’s summit was packed with insights, trends, and bold predictions shaping the future of the beer and beverage industry.
What You’ll Learn in This Episode:
🍺 Shifts in Premiumization: Discover how high GP items are leading the charge in a transforming market, and what it means for beer distributors.
🌊 The Rise of Pacifico: Why Bud thinks this iconic beer could be the “next Michelob Ultra.”
📦 Beyond Beer: Insights into RTDs, NABs, and crossover brands like Hard Mountain Dew and Zoa Energy—and why they’re shaking up the industry.
📉 Consumer Trends: How economic pressures are changing spending habits for households under $50k and what that means for distributors.
🌿 Delta 9 Debate: Hear the latest on cannabis beverages and the divergent strategies from AB, Tilray, and other major players.

Key Takeaways:
💰 Premiumization Pays Off: Learn how distributors and suppliers are driving profitability through high-margin products.
🥂 Opportunities in Alternative Formats: Why products like canned wine, NA beer, and RTDs are more than just a trend—they’re the future.
🏭 Big Players in the Spotlight: From Constellation Brands’ household strategies to Molson Coors’ innovation focus and AB’s partnership with First Form, the summit delivered major industry insights.
Special Thanks
🙏 A big shoutout to Harry & Millicent and the team at Beer Business Daily for putting on another incredible event. Thanks to all the speakers, sponsors, and attendees for making it such a valuable gathering for the industry.

===============

YouTube: Watch on YouTube: Tapped In Sales Spotify Podcast: Listen & Watch on Spotify Podcasts Tapped In Sales
Apple Podcasts: Listen on Apple Podcast Tapped In Sales
Connect with Us:
Follow us on LinkedIn for the latest episodes, industry news, and insights from the beer distribution world.
About Tapped In Sales:
Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.
This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.
Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!
If you enjoyed the episode, don’t forget to subscribe, leave a review, and share it with a friend!
...more
38min
January 14, 2025 39: 20% Tip Added To Every Check? Here’s What Happens…
Welcome back to Tapped In Sales, the podcast for beer distributors by beer distributors! In this episode, Bud and Mikey kick off the new year with some fresh insights, lighthearted stories, and hard-hitting truths.

Bud shares a tale from his recent trip to Miami, where a mandatory 20% surcharge at restaurants sparked a bigger conversation about incentives, motivation, and unintended consequences—both in the service industry and the beer business.

Here’s what we dive into this week:
🌴 Miami Madness: How a 20% automatic tip revealed unexpected perks and surprising strategies from restaurant staff.
🍻 Parallels in Beer Sales: What can beer distributors learn from these tipping tactics?
🏆 Recognizing Your Team: Why non-economic rewards (like free appetizers, foam fingers, or even a Pac-Man machine) can have a bigger impact than cash.
🚫 Avoiding Layups: How guaranteed rewards and predictable structures can demotivate your team—and what to do about it.
🛑 The Bigger Picture: A heated discussion about public health narratives, warning labels, and why alcohol shouldn’t be the scapegoat.

This episode is packed with actionable takeaways for distributors looking to reenergize their teams and rethink their incentive strategies. Oh, and don’t miss Bud and Mikey’s quick detour into the cozy life of blankets and hoodies in unexpected cold weather!

===============

YouTube: Watch on YouTube: Tapped In Sales Spotify Podcast: Listen & Watch on Spotify Podcasts Tapped In Sales
Apple Podcasts: Listen on Apple Podcast Tapped In Sales

Connect with Us:
Follow us on LinkedIn for the latest episodes, industry news, and insights from the beer distribution world.

About Tapped In Sales:
Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.

This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.

Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!

If you enjoyed the episode, don’t forget to subscribe, leave a review, and share it with a friend!
...more
36min
January 07, 2025 38: 2025 VXP Annual Letter: Agility, Resilience, and Rebuilding
In this first episode of 2025, Bud and Mikey explore the themes shaping the beer distribution industry for the year ahead. With insights from VXP’s deep involvement in managing over 100 million cases annually, they discuss agility, resilience, and strategies to rebuild profitability in a challenging landscape.

Link to VXP 2025 Annual Letter

🌍 Cultural Shifts and Market Trends:Dive into key challenges like declining alcohol consumption, competition for discretionary income, and alternative consumer behaviors like online gambling. Hear about the regulatory uncertainty around THC and what it means for wholesalers.

🚀 Agility in Action:Explore how top wholesalers are adapting to shifting market dynamics, prioritizing profitability, and exploring new opportunities. From driving incrementality to embracing emerging beverage categories like THC-infused drinks, learn how to stay ahead.

💰 Why Profitability Matters:With rising costs and shifting consumer habits, Bud and Mikey explain how focusing on gross profit per case can transform your business and keep your team motivated.

🛡️ Building Resilience for 2025:Bud and Mikey talk about right-sizing operations, re-evaluating service levels, and fostering strong leadership. Discover why efficient routing, labor optimization, and leadership transitions are critical for thriving this year.

⚾ Rebuilding in the Aggregate:Inspired by Moneyball, learn how distributors can creatively leverage existing infrastructure to expand revenue streams—whether it’s through salty snacks, energy drinks, or other complementary products.

This episode is full of practical advice, real-world examples, and strategic insights to help beer distributors tackle 2025 with confidence. Whether you’re optimizing operations, exploring new revenue streams, or addressing profitability goals, Bud and Mikey deliver the guidance you need.
Chapters
00:00 New Year, New Beginnings
04:34 VXP Annual Letter what is driving change
09:14 The Impact of Discretionary Spending
12:07 Profitability and Operational Efficiency
15:08 Agility and Resilience in Business
19:17 Transforming the Mood: From Doom Loop to Growth
20:12 Building Resiliency for 2025
21:39 Optimizing Operations: Routing and Efficiency
24:32 Fighting the Clock: Time Management in Delivery
25:52 Rebuilding in the Aggregate: Lessons from Moneyball
30:12 Creativity in Sales: Expanding Beyond Beer
32:37 Owning Your Destiny: Aligning with Partners
34:37 Looking Ahead: Setting Expectations for 2025
===============
YouTube: Watch on YouTube: Tapped In Sales Spotify Podcast: Listen & Watch on Spotify Podcasts Tapped In Sales
Apple Podcasts: Listen on Apple Podcast Tapped In Sales
Connect with Us:
Follow us on LinkedIn for the latest episodes, industry news, and insights from the beer distribution world.
About Tapped In Sales:
Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.
This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.
Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!
If you enjoyed the episode, don’t forget to subscribe, leave a review, and share it with a friend!
...more
38min
December 31, 2024 37: Holiday Hangovers, Highlights, and Big Ideas for 2025
🎉 Holiday Hangovers, Highlights, and Big Ideas for 2025
🎉Bud and Mikey are back with a festive wrap-up of 2024 and a sneak peek at what’s to come in 2025. Recorded between Christmas and New Year’s, this episode is filled with holiday vibes, hilarious anecdotes, and thoughtful reflections on the podcast’s journey so far.

Here’s what we’re tapping into this week:
🕺 Holiday ShenanigansBud and Mikey kick things off with stories of holiday chaos, peppermint white Russians, and the infamous “Baby Jesus Mike” ornament. Whether you’re still in a food coma or surviving the holiday hangover, you’ll laugh along with their tales of family, festivities, and… Tums.

📚 2024 in ReviewThe duo shares their favorite episodes from the year, including:📊 Ian Dominguez on THC beverages and where the cannabis beverage industry is headed.🍺 Jen from Draft Lines and shocking data about open taps and on-premise trends.💸 Bud’s smart-ass take on “How to Make Your PFP a Guaranteed Monthly Bonus – And Why You Shouldn’t.”👨‍👩‍👦 Family business succession insights with Albert Kruchka Jr. in “Stepping Up Without Stepping In It.”

💡 Big Ideas for 2025Get ready for more engaging content in the new year! Bud and Mikey discuss exciting plans for the podcast, including:👥 More suppliers and retailers to share fresh perspectives.🚀 Deep dives into sales culture and performance strategies.🏢 Exploring corporate strategies for beverage distributors.📈 Highlighting real-life reps and team leaders for their day-to-day wins and challenges.

Chapters
00:00 Holiday Reflections and Festivities
03:03 Year in Review: Favorite Episodes
05:59 Insights from Industry Guests
09:05 Looking Ahead: Plans for 2025
12:11 Listener Engagement and Feedback
14:54 Closing Thoughts and New Year Wishes

===============
YouTube: Watch on YouTube: Tapped In Sales Spotify Podcast: Listen & Watch on Spotify Podcasts Tapped In Sales
Apple Podcasts: Listen on Apple Podcast Tapped In Sales
Connect with Us:
Follow us on LinkedIn for the latest episodes, industry news, and insights from the beer distribution world.
About Tapped In Sales:
Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.
This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.
Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!
If you enjoyed the episode, don’t forget to subscribe, leave a review, and share it with a friend!
...more
20min
December 24, 2024 36: The Redemption Arc of Beer with Harry Schuhmacher
🎙️ In this episode of Tapped In Sales, Bud and Mike sit down with the legendary Harry Schuhmacher from Beer Business Daily to talk all things beer—from wild distributor stories to big trends for 2025.
🦴Hip Replacements Are a Game-ChangerHarry’s fresh hip, his trusty cane (with bells for flair), and why recovery is best with a puppy and a sense of humor.
🍺 Boston Beer’s Next MoveJim Koch is always pulling rabbits out of hats. Will 2025 bring a new breakout brand from Boston Beer Co.?
🍺 Michelob Ultra’s Big PlayUltra is becoming the face of sports sponsorships. Move over Bud Light—this is the beer for today’s “health-conscious” crowd.
🎲 DraftKings vs. Draft BeerAre younger generations choosing gambling apps over beer? The shocking data on where their dollars are going.
🎄 Holiday Cheers & 2025 PredictionsFrom Bush Light Apple’s comeback to Harry’s optimism for beer’s future, this episode wraps up the year with a festive bow.
Chapters
00:00 Harry's Hip Replacement Journey
09:15 Trends in the Beer Industry
18:18 Consumer Preferences and Market Dynamics
24:01 Optimism for the Future of Beer
31:12 The Importance of Customer Relationships
37:52 The Narrative of the Beer Industry
Subscribe, share, and don’t miss the redemption arc of beer—this one’s a holiday gift wrapped in laughs and insights. Cheers! 🍻
===============
YouTube: Watch on YouTube: Tapped In Sales Spotify Podcast: Listen & Watch on Spotify Podcasts Tapped In Sales
Apple Podcasts: Listen on Apple Podcast Tapped In Sales
Connect with Us:
Follow us on LinkedIn for the latest episodes, industry news, and insights from the beer distribution world.
About Tapped In Sales:
Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.
This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.
Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!
If you enjoyed the episode, don’t forget to subscribe, leave a review, and share it with a friend!
...more
43min
December 17, 2024 35:🎄Catch ’Em and Sell More to Holiday Shoppers🎄
The holiday season is in full swing, and with it comes a flood of shoppers hunting for the perfect drinks to wow guests, gift loved ones, or stock up for celebrations. In this episode, Bud and Mikey share hilarious stories from the road, smart holiday sales strategies, and how to turn seasonal shoppers into loyal customers.

Top Takeaways & Strategies:
❄️ Make High-GP Items the Star: Learn how reps like Caleb nailed it with eye-catching displays that scream “Buy me!”
🛒 Help Shoppers Find Their Wow Factor: From fancy beers to trendy labels, guide customers to products that make them feel like holiday MVPs.
🏆 Maximize Incremental Sales: Discover why this is the season to shine with impulse buys, premium bundles, and cross-merchandising tricks.
🌟 Dominate the Non-Alcoholic Game: Prep now for Dry January by promoting top-tier NA beers like Ultra Zero and Heineken 0.0.
Plus, Mikey’s epic snowstorm driving adventure and why he recorded it (yes, he lived to tell the tale), and a shout-out to the hardworking chain crews powering through the chaos of holiday traffic and packed aisles.
Whether you're gearing up to win over holiday shoppers or planning for January's trends, this episode is packed with actionable tips and a good laugh to boot.
🎧 Tune in now and level up your holiday sales game!

Chapters
00:00 Driving Through Adversity
03:08 Capturing the Seasonal Shopper
06:06 Merchandising Strategies for the Holidays
12:16 The Importance of Incrementality
18:03 Preparing for Dry January
21:14 The Future of Non-Alcoholic Beverages
💌 Got a holiday sales hack or funny story? Drop us a note at [email protected]—we’d love to hear from you. Cheers!
===============
YouTube: Watch on YouTube: Tapped In Sales Spotify Podcast: Listen & Watch on Spotify Podcasts Tapped In Sales
Apple Podcasts: Listen on Apple Podcast Tapped In Sales
Connect with Us:
Follow us on LinkedIn for the latest episodes, industry news, and insights from the beer distribution world.
About Tapped In Sales:
Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.
This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.
Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!
If you enjoyed the episode, don’t forget to subscribe, leave a review, and share it with a friend!
...more
28min
December 10, 2024 34: Secrets of Route Disparities in Beer Distribution
Listen up, and welcome back to Tapped In Sales! This week, Bud and Mikey are diving into the quirks and challenges of route disparities in beer distribution. Ever wonder why some routes crush it while others struggle? Let’s break it down together. We’re breaking down how knowing your routes can unlock big wins and boost your sales game. Whether you're hustling in the city or cruising through the countryside, we’ve got tips to help you crush it.
📊 Tailored route goals create fairness and boost sales performance.
👩‍💼 Understanding geography, socioeconomics, and account types is critical for success.
🛒 Shopper behavior should drive product placement and sales strategies.
📢 Collaborating with sales reps fosters accountability and better results.
🍺 Avoid oversaturated markets and focus on untapped opportunities for growth.
===============
YouTube: Watch on YouTube: Tapped In Sales Spotify Podcast: Listen & Watch on Spotify Podcasts Tapped In Sales
Apple Podcasts: Listen on Apple Podcast Tapped In Sales
Connect with Us:
Follow us on LinkedIn for the latest episodes, industry news, and insights from the beer distribution world.
About Tapped In Sales:
Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.
This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.
Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!
If you enjoyed the episode, don’t forget to subscribe, leave a review, and share it with a friend!
...more
35min
December 03, 202433: Rise of THC Drinks and What It Means for Beer Distributors with Ian Dominguez
Join Bud and Mikey on this episode of Tapped In Sales as they dive headfirst into the world of THC beverages with expert guest Ian Dominguez, founder of Delta Emerald Ventures. Ian brings his day-to-day expertise in the cannabis and THC drinks space to the conversation, unpacking the massive growth potential and strategic opportunities this emerging category offers beer distributors.
Key Takeaways:
The Cannabis Industry's Explosive Growth: Ian explains why the cannabis industry could surpass alcohol, potentially reaching $270 billion in the U.S., with THC beverages poised to capture a significant share of this market.

The Shift to Low-Proof THC Drinks: Discover how low-dose THC beverages are unlocking new occasions and attracting new consumer bases, particularly among women and light cannabis users.

Lessons from History: Ian draws parallels between the post-Prohibition rise of 3.2 beer and the current trajectory of THC beverages, forecasting mass-market adoption driven by beer distributors.

Beer Distributors at the Helm: Ian highlights why beer distributors are uniquely positioned to dominate the THC drinks space due to their expertise in regulated products and strong relationships with retail channels.

Navigating Regulation and Risk: From state-specific lobbying efforts to federal clarity, Ian discusses the evolving regulatory landscape and how distributors can mitigate risks while seizing opportunities.

The Role of Flavor and Quality: Learn why creating exceptional flavors and ensuring quality assurance are crucial for standing out in the competitive THC beverage market.
About our guest:Ian Dominguez – Founder of Delta Emerald Ventures, an investment fund specializing in cannabis and THC beverage opportunities. Ian shares invaluable insights into this rapidly evolving space and offers practical advice for distributors looking to enter the market.
Resources Mentioned:
Delta Emerald Ventures: Explore THC beverage research and insights.

Kana DataCon Conference: Learn more about the February 6-7 invite-only conference featuring industry leaders.
Connect with Ian:Email: [email protected]: Ian Dominguez
===============
YouTube: Watch on YouTube: Tapped In Sales Spotify Podcast: Listen & Watch on Spotify Podcasts Tapped In Sales
Apple Podcasts: Listen on Apple Podcast Tapped In Sales
Connect with Us:
Follow us on LinkedIn for the latest episodes, industry news, and insights from the beer distribution world.
About Tapped In Sales:
Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.
This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.
Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!
If you enjoyed the episode, don’t forget to subscribe, leave a review, and share it with a friend!
...more
47min

FAQs about Tapped In Sales and Strategy for Beer Distributors:

How many episodes does Tapped In Sales and Strategy for Beer Distributors have?

The podcast currently has 42 episodes available.

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