In this episode, Bud, Mike, and Ross break down a major shift in the THC beverage landscape—Texas Governor Greg Abbott’s surprise veto of the Delta 9 ban, signaling a new era of regulation over prohibition.

What does that mean for distributors? Opportunity. But only if you’re ready.

The crew unpacks:

🔁 Texas’ surprising reversal on Delta 9 and what it means for national regulation

📜 Why regulation beats prohibition—and how beer distributors can lead

🏛 California vs. Texas: Two giant states, two opposite THC strategies

⚖️ Distributors’ political capital and why it’s time to use it

🚚 The supplier shuffle in California: Reyes, RDNC, and CBS in the spotlight

📊 Summer retail trends: Lemonade, NA, hard teas, and seltzers

🔥 What reps should do now to stay ahead of retail demand

🌭 Bonus: Starlink, brisket, and limoncello poisoning

💡 Key Takeaway: Whether it’s THC drinks or trending SKUs, distributors who engage early, adapt quickly, and align with consumer shifts will win the next wave of growth.

Chapters

00:00 Camping Adventures and Challenges

03:25 THC Regulations and Industry Impact

09:18 California and Texas: A Regulatory Comparison

12:16 Distributor Dynamics in California

14:34 California's Diverse Landscape and Culture

15:40 The Rise of Reyes and Market Dynamics

17:30 Supplier Strategies in a Competitive Market

21:16 Navigating Operational Challenges in Distribution

23:04 Summer Retail Trends and Consumer Preferences

27:51 The Importance of NA Beverages in Sales

32:45 Market Insights and Goal Setting for July

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About Tapped In Sales:  

Tapped In Sales is a podcast dedicated to beer distributors and beverage industry professionals who are looking to elevate their sales strategies and drive profitability. Hosted by industry experts Bud Dunn and Mike Hall, we dive deep into real-world stories, actionable insights, and the latest trends to help sales teams and managers unlock their full potential. Each episode blends data, strategy, and motivation, making complex topics easy to understand and implement.

This podcast is powered by VXP Tech – the leading Sales Strategy Management system designed for beer distributors. VXP simplifies the complexities of goal setting, variable compensation, and sales team performance, helping you master your market and grow profits, case by case.

Stay tuned for expert advice, fresh perspectives, and tools to sharpen your sales approach!

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