Daniel Burrus, author of The Anticipatory Organization: Turn Disruption and Change Into Opportunity and Advantage, talks about being a futurist in an unpredictable world full of uncertainty. Burrus says that uncertainty doesn’t empower us because it involves high risk, which keeps us from moving forward; on the other hand, strategy-based uncertainty gives people the confidence to make bold moves and innovate. He says anyone can be a futurist by learning to be anticipatory in a reactionary world and by separating trends into two categories: hard trends and soft trends. The main thing Burrus wants to do is teach people how to “actively shape the future instead of passively receive it.”
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