Best Seller Secrets

Writing the Book on Successfully Growing Your Small Business– Publish. Promote. Profit. with Rob Kosberg Episode 086 Barry MoltzAfter successfully selling his last operating business, Barry has branched out into a number of entrepreneurship-related activities. He founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation. His first book, “You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business” describes the ups and downs and emotional trials of running a business. It is in its fifth reprint and has been translated into Chinese, Russian, Korean and Thai.His second book, “Bounce! Failure, Resiliency and the Confidence to Achieve Your Next Great Success”, shows what it takes to come back and develop true business confidence. It has been translated into Korean and German. His third book, “BAM! Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. People now buy experiences and relationships, not products. His fourth book, Small Town Rules: How Small Business and Big Brands can Profit in a Connected Economy shows how when every customer can talk to every other customer, it’s like living in a small town: Your reputation is everything! His fifth book, “How to Get Unstuck: 25 Ways to Get Your Business Growing Again” focuses on how to get small business owners making more profits in their company.Listen to this informative Publish. Promote. Profit. episode with Barry Moltz about writing the book on successfully growing your small business. Here are some of the beneficial topics covered on this week’s show:- How opening for an established speaker can open different doors in your life.- Why getting paid well to speak is the ticket, and everything else is a bonus. - How the audience will have fun if the speaker is having fun too.- Why most people need to make changes in their lives and businesses to be successful.- How many entrepreneurs don’t know how to read their basic documents and why that needs to change.Connect with Barry:Links Mentioned:barrymoltz.comGuest Contact Info:Twitter@[email protected]/SmallBusinessUnstuckLinkedInlinkedin.com/in/barrymoltzConnect with Rob:Websitebestsellerpublishing.orgTwitter@[email protected]/bestsellerpubYouTubeyoutube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoices

CONNECT WITH US:
🌐 https://bestsellerpublishing.org/socials/
📞 1 (626) 765-9750

7 Strategies for Becoming a Million Dollar AuthorPublish. Promote. Profit. with Rob Kosberg Episode 085In this podcast, Rob goes over his 7 strategies for becoming a Million Dollar Author. The most important part of choosing the right strategy is keeping the end goal in mind, that means focusing on what you want your book to accomplish for you.Grab a FREE copy of my Best-Selling Book, Publish. Promote. Profit.™ https://www.publishpromoteprofit.com/Connect with Rob:Websitebestsellerpublishing.orgTwitter@[email protected]/bestsellerpubYouTubeyoutube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoices

CONNECT WITH US:
🌐 https://bestsellerpublishing.org/socials/
📞 1 (626) 765-9750

The Power of Influencer Marketing– Publish. Promote. Profit. with Rob Kosberg Episode 084 Corey PoirierCorey Poirier is a multiple-time TEDx Speaker. He is also the host of the top rated ‘Let’s Do Influencing’ Radio Show, founder of the growing bLU Talks brand, and has been featured in multiple television specials. He is also a Bestselling Author, incl. Wall Street Journal / USA Today Bestseller, Quitless. and The Book of Public Speaking.A columnist with Entrepreneur and Forbes magazine, he has been featured in/on various mediums and is one of the few leaders featured twice on the popular Entrepreneur on Fire show. He has also interviewed over 6,500 of the world’s top leaders and he has spoken on-site at Harvard and more recently to Microsoft team leaders and at Kyle Wilson’s Inner Circle retreat which has featured everyone from Brian Tracy to Mark Victor Hansen to Phil Collen (Def Leppard).Also appearing on the popular Evan Carmichael YouTube Channel, he is a New Media Summit Icon of Influence, was recently listed as the # 5 Influencer in Entrepreneurship by Thinkers 360, and listed on the 2021 Brainz CREA Global Awards as an honouree, and he is an Entrepreneur of the Year Nominee, Champion Award (Business from The Heart) nominee, and to demonstrate his versatility, a Rock Recording of the Year Nominee who has performed stand-up comedy more than 700 times, including an appearance at the famed Second City. Listen to this informative Publish. Promote. Profit. episode with Corey Poirier about the power of influencer marketing.Here are some of the beneficial topics covered on this week’s show:- How writing a book allows you to stand out in your field of expertise. - Why writing a book makes you an authority in your marketplace. - How you can gain people’s trust through a book and get more business. - How you can leverage your book to facilitate business opportunities.- Why you need to be prepared for opportunities when they arise. Connect with Corey:Links Mentioned:thebookofwhyaudio.comGuest Contact Info:Twitter@[email protected]/coreypoirierpageLinkedInlinkedin.com/in/speakercoreypoirierConnect with Rob:Websitebestsellerpublishing.orgTwitter@[email protected]/bestsellerpubYouTubeyoutube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoices

CONNECT WITH US:
🌐 https://bestsellerpublishing.org/socials/
📞 1 (626) 765-9750

Writing a best-selling book is an incredible feat!But it’s just the beginning. You can now expand your business by getting PR and media with your best-selling book.So how can you do that?In this post, we detail three simple steps to getting PR and media with your book.Why Do You Want Media and PR?Before digging into the steps for getting PR and media, it’s important you understand why this is something you want.Momentum.PR and media are crucial strategies for growing your business. The content of your book is likely well suited for mass media. Leverage your book to get on media, and you will reach more potential clients. You can use PR and media to get your book into the hands of your target audience and to start the conversation it takes to gain clients.3 Steps to Use Your Book to Get You on MediaHook the Producer by Hooking His/Her AudienceMass media producers are interested in what his or her audience is interested in. Show the producer your value by demonstrating that the audience will eat up the topic. Often times, you must broaden your message to do this.Get the Book in Your Producer’s HandsThere’s a couple of ways to do this. Firstly, you can send a digital version or PDF of your book. Ideally, send the actual physical version of the book. The higher profile the media, the more important it is to get the physical book into the hands of the decision-maker. You can start by sending the PDF version and offering to send the physical copy if they provide an email address. (by the way, that’s a very effective way to get someone to respond). This is absolutely critical for mass media.But guess what?If you want speaking engagements, you must find a way to get your book in the hands of the person making the decision.Schedule a Phone CallUse the credibility and authority from your book and the hook you created to get on a call. Focus on closing the phone call. Once you get on the phone, it will be much easier to close the deal for the media appearance.So that’s it!Hook the producer, send your book, and schedule a call.But wait, what if you don’t get any response?Try leading with a giving hand and offer to ship the book. If you still don’t hear back, send more pieces of authority like TV clips you were in, magazine features, etc.Not everyone will respond, and that’s okay. All you need is some percentage of media to respond to you. This will create a momentum where people start coming to you for features, and it all starts with you building credibility, hooking your audience, and forming relationships.Learn more about your ad choices. Visit megaphone.fm/adchoices

CONNECT WITH US:
🌐 https://bestsellerpublishing.org/socials/
📞 1 (626) 765-9750

Helping Women Get Their Sh*t Together– Publish. Promote. Profit. with Rob Kosberg Episode 082 Lisa ChastainLisa Chastain is the #1 Best Selling Author of Girl, Get Your $hit Together, and for over 20 years, Lisa has been coaching, mentoring and advising millennials. From an advisor in higher education to Financial Advisor and as a seasoned life coach, she has learned what it takes to make dreams become reality. Today, as a money coach, she works with women to take control of their finances so that they can be their best in every aspect of their lives.Lisa has been featured on CNBC, in Fortune, Entrepreneur, Bloomberg Business, Cosmopolitan, and O-The Oprah Magazine, and is on a mission to help women everywhere raise their collective worth so that the world can be a healthier, safer and more loving place to be.Listen to this informative Publish. Promote. Profit. episode with Lisa Chastain about helping women get their sh*t together. Here are some of the beneficial topics covered on this week’s show:- How failure can be positive and lead you towards the right path.- Why it’s important for entrepreneurs to invest in help and hire a coach.- How entrepreneurs need to be willing to invest in themselves.- Why learning about finance is as difficult as studying a foreign language. - How people need to learn how to spend their money in a way that helps them save their money.Connect with Lisa:Links Mentioned:lisachastain.comGuest Contact Info:Twitter@Lisa_Chastain4Instagram@lisa_chastain4Facebookfacebook.com/lisachastainLinkedInlinkedin.com/in/lisachastainConnect with Rob:Websitebestsellerpublishing.orgTwitter@[email protected]/bestsellerpubYouTubeyoutube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoices

CONNECT WITH US:
🌐 https://bestsellerpublishing.org/socials/
📞 1 (626) 765-9750

What to Do When the Unthinkable Happens – Publish. Promote. Profit. with Rob Kosberg Episode 081 Randy DeweyRandy Dewey is the Founder of LIFT Leadership and author of When the Unthinkable Happens: How to Lead Your Team and Pivot Your Business for Growth and Opportunity. After leading ten company turnarounds — adding over $1.8 billion in corporate value collectively — he learned one unequivocal fact: the “unthinkable” situation is a cycle of “when” not “if.” Whether you are struggling with deplenishing cash reserves, lack of resources for new product launches, or your biggest customer threatening to leave, as a leader, you must embrace the resulting crisis as an opportunity to pivot your business. Listen to this informative Publish. Promote. Profit. episode with Randy Dewey about what to do when the unthinkable happens.Here are some of the beneficial topics covered on this week’s show:- How including real world elements and stories in your book can help sell more copies.- Why getting through something terrible makes you stronger on the other side. - How unthinkable circumstances can sometimes provide unique opportunities.- How the LIFT method works and why your business should be using it.- Why it’s important to find the right company to help publish your book.Connect with Randy:Links Mentioned:randydewey.comGuest Contact Info:Twitter@[email protected]/ran.dew.5LinkedInLinkedin.com/in/randydeweyceoConnect with Rob:Websitebestsellerpublishing.orgTwitter@[email protected]/bestsellerpubYouTubeyoutube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoices

CONNECT WITH US:
🌐 https://bestsellerpublishing.org/socials/
📞 1 (626) 765-9750

Growing Your Home Service Business– Publish. Promote. Profit. with Rob Kosberg Episode 080 Rodney KoopRodney Koop, CEO and founder of The New Flat Rate, is a motivational speaker, author, entrepreneur, and solutions-based enthusiast. Over the last three decades, Koop has founded and sold HVAC, electrical, and plumbing service companies. During his career, Koop has contributed numerous articles and industry assessments to multiple publications and recently authored his first book.Listen to this informative Publish. Promote. Profit. episode with Rodney Koop about growing your home service business.Here are some of the beneficial topics covered on this week’s show:- How it’s always about the price until you make it about something else.- Why providing a menu of services makes the sale easy with no price objection.- How everyone has a story to tell, and they can use that story for marketing.- How you can use your book to start conversations with potential customers. - Why you never have to be afraid of calling someone who has your book.Connect with Rodney:Links Mentioned:menupricing.comGuest Contact Info:Twitter@[email protected]/TheNewFlatRateLinkedInlinkedin.com/company/the-new-flat-rate-inc-Connect with Rob:Websitebestsellerpublishing.orgTwitter@[email protected]/bestsellerpubYouTubeyoutube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoices

CONNECT WITH US:
🌐 https://bestsellerpublishing.org/socials/
📞 1 (626) 765-9750

How to Develop Energy, Focus and Momentum in Business and Life – Publish. Promote. Profit. with Rob Kosberg Episode 079 Jim Riviello Jim Riviello is the founder of Leadership X University and international best-selling author of There Must Be a Better Way. Those who know him know that he is on a personal mission to have a positive and meaningful impact on a million or more people before his time in earth school is over.   Listen to this informative Publish. Promote. Profit. episode with Jim Riviello about developing energy, focus, and momentum in business and life. Here are some of the beneficial topics covered on this week’s show:- How success of any kind comes with its own problems and challenges.- Why COVID was a blessing from some businesses and business owners.- How people must give themselves room to experiment and see what works.- Why using a book is a great way to connect with people and clients.- How sharing your struggles with people actually makes you and your business more attractive. Connect with Jim:Links Mentioned:lxu.trainingGuest Contact Info:Facebookfacebook.com/LeadershipXUniversityConnect with Rob:Websitebestsellerpublishing.orgTwitter@[email protected]/bestsellerpubYouTubeyoutube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoices

CONNECT WITH US:
🌐 https://bestsellerpublishing.org/socials/
📞 1 (626) 765-9750

Understanding Traditional Publishing– Publish. Promote. Profit. with Rob Kosberg Episode 078 Tom FreilingTom Freiling has collaborated with, represented, and published multiple NY Times best-selling authors, professional athletes, celebrity musicians, journalists, political and faith influencers, and notable thought leaders. His expertise encompasses editorial, book production, marketing, and the distribution of books in the USA plus international markets. Tom’s books have sold millions of copies. The industry-leading digital publishing company he founded earned revenues of more than $75M and was acquired by a NASDAQ-listed media company. He has been published by Thomas Nelson, Harper Collins, and Fleming H. Revell. Tom is also a member of The John Maxwell Team. Listen to this informative Publish. Promote. Profit. episode with Tom Freiling about traditional publishing. Here are some of the beneficial topics covered on this week’s show:How Amazon and online publishing has evened out the playing field for all authors.Why social media is the most effective way for authors to gain a following.How giving your book away helps build your audience and helps with word of mouth advertising.Why you must find an expert who understands publishing if you want to write a book.How making one small error could potentially ruin an entire project.Connect with Tom:Links Mentioned:freiling.agencyGuest Contact Info:Twitter@[email protected]/freilingpublishingLinkedInlinkedin.com/company/freiling-agencyConnect with Rob:Websitebestsellerpublishing.orgTwitter@[email protected]/bestsellerpubYouTubeyoutube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoices

CONNECT WITH US:
🌐 https://bestsellerpublishing.org/socials/
📞 1 (626) 765-9750

Efficiently Managing Mergers and Acquisitions– Publish. Promote. Profit. with Rob Kosberg Episode 077 Kison PatelKison Patel is the Founder and CEO of M&A Science, with a passion to drive the M&A industry forward and the best-selling author of Agile M & A and M&A Tactics and the M&A Science podcast.Kison was an M&A advisor for ten years in which he sold larger companies such as commercial banks and hotel chains. In 2012, he noticed teams lacked efficient technology to manage deals and created DealRoom, an M&A lifecycle management platform.Listen to this informative Publish. Promote. Profit. episode with Kison Patel about efficiently managing mergers and acquisitions. Here are some of the beneficial topics covered on this week’s show:How you should look at your business once a year and see who your potential acquirers are. Why you want to attract sophisticated buyers when selling a business and how to do that.How building relationships with CEOs of companies you’re interested in buying is smarter than asking if they are selling.How DealRoom standardizes practices to allow for an agile merger and acquisition process.How DealRoom builds solutions to enable your customers get value from your products.Connect with Kison:Links Mentioned:mascience.comGuest Contact Info:[email protected]/dealroom.netLinkedInlinkedin.com/in/kisonpatelConnect with Rob:Websitebestsellerpublishing.orgTwitter@[email protected]/bestsellerpubYouTubeyoutube.com/c/BestSellerPublishingOfficialLearn more about your ad choices. Visit megaphone.fm/adchoices

CONNECT WITH US:
🌐 https://bestsellerpublishing.org/socials/
📞 1 (626) 765-9750