Back in the mid-'90s, Bob wrote a book called Endless Referrals: Network Your Everyday Contacts Into Sales. He later got the idea to turn Endless Referrals into a parable. Bob wanted to expound on how to get people to know, like, and trust you (the entrepreneur) enough to generate sales and referrals. He found you can do that by giving value to everyone you meet. Hence, Go-Giver was born.

On this week's episode we're speaking with New York Times bestselling author, Nick Boothman. He's taught his revolutionary techniques of rapport by design to thousands of corporations, colleges and universities all over the world, including Harvard and the London Business School. His first two books, How to Make People Like you in 90 Seconds or Less and How to Connect in Business in 90 Seconds or Less, have been translated into 30 languages.

Dan Waldschmidt has sold tens of thousands of copies of his book, "Edgy Conversations." It's hit three international bestsellers lists, but the best part of the story is the early days. Dan is known as the consultant to billionaires. In his early twenties, he founded a major tech company. By 25, he was the CEO of that company. He parlayed that into an international consulting practice and consulted for countless Fortune 500 Companies.

Ken Dunn interrogates Bestselling Authors, Erin Verbeck and Sarah Petty, about their latest book- Worth Every Penny.

Join author and publisher Ken Dunn as he uncovers the secrets of bestselling authors and shares their advice on how to sell thousands of copies of your books.