Better B2B Podcasts

Podcast goals are lonely by themselves. A great B2B podcast creates a solid strategy that serves as a roadmap to reach those goals.

In this episode:
 - Defining your audience
 - Learning what content to provide your audience
 - Bridging the gap from content to goals

🎙 Want to partner with a podcast production company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

Starting a B2B podcast without clear goals is like driving with no destination. But setting and communicating clear, quantifiable podcast goals can instantly put your podcast on the road to success.

In this episode:
- What happens when you set clear goals for your podcast?
- 6 common B2B podcasting outcomes
- Setting podcast goals in line with your business goals

🔗 Hosted by Jared White from In Phase Media. Connect with Jared on LinkedIn.

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

B2B podcasting has huge potential for your B2B company. But starting a high-quality podcast that actually drives business results is harder than it looks.

In this episode:
- The problem with B2B podcasts
- Symptoms of a bad B2B podcast
- A four-part framework for better B2B podcasts: goals, strategy, production, and refinement

🔗 Connect with Jared on LinkedIn.

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.