Better B2B Podcasts

Daily... weekly... whenever there's an episode ready...

These are all podcast publishing frequencies - the cadence at which you release episodes.

Podcasts across every genre have different takes on this, and it's worth putting some thought into for your B2B podcast.

The two big questions in this episode:
 - Does it even matter how often you release episodes
 - How do you choose what schedule is right for your B2B podcast?

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

“We’ll just fix it in post!” 🫠

One of the most dangerous phrases in podcast recordings.

Yes - there’s a lot that we can fix in post-production. But 90% of the time, it’s easier to fix problems in the recording than in post.

The goal of editing should be to put icing on the cake - not do a complete ground-up rehab.

So what can and can’t we fix in post-production? And how can we record better content with better audio?

That's this episode's topic.

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

High-quality audio is crucial for a successful podcast. But good audio requires a lot more than just "buy a nice USB microphone"...

In this episode of Better B2B Podcasts, we're looking at some fundamentals of good audio production that you can implement to make your show sound better - without dropping $1,000 on a new setup. 
 
🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

Ever had that moment when your favorite TV show unexpectedly takes a week off, leaving you in suspense? Your podcast audience experiences the same exact feeling when your episodes are all over the place.

This week, we're diving into the importance of maintaining a consistent podcast release schedule; we'll chat about how sticking to a reliable rhythm can do wonders for building trust with your listeners, boosting your growth, and enhancing your brand's image.

But we're not just talking theory. We'll share practical tips on how to keep that consistency without sacrificing quality.

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

The most important part of your podcast is the first 5 minutes. According to an NPR study, as many as 35% of podcast listeners stop listening with those first 5 minutes.

So how do you craft a captivating podcast intro that encourages listeners to stick through to the end of the episode?

In this episode of Better B2B Podcasts, we're breaking down the 5 most common podcast intro formats. Their advantages, disadvantages, and examples of top-performing business podcasts that are applying them.

Five most common podcast intros:
1. The copy and paste intro (eg. Data Driven Podcast)
2. The teaser (eg. The Diary of A CEO)
3. The host message (eg. A Bit of Optimism)
4. The no-intro (eg. Creator Support)
5. The opening segment (eg. The Economics of Everyday Things)

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

What's the purpose of podcast editing?

It's not:
 - To make episodes shorter
 - To remove filler words and stutters
 - To add an intro, outro, and sound design

Yes - these are things that we do when editing podcasts. But they're not the end goal.

The real purpose of podcast editing is storytelling.

In this episode of Better B2B Podcasts, we're talking about:
 - How every podcast episode has stories embedded into it
 - The impact that better storytelling will have on your ROI
 - What it looks like to implement podcast editing designed to tell stories

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

It's all well and good for us to talk about all of the results that you'll get from starting a B2B podcast. But what kind of results are we seeing from Better B2B Podcasts?

This episode, Jared breaks down 3 business results from the first month of Better B2B Podcasts.

🔗 Connect with Jared on LinkedIn.

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

When it comes to measuring your podcast's success, it can be tempting to just track downloads. But tracking a myriad of crucial key-performance-indicators will give you a clearer picture of how your podcast is actually performing.

In this episode:
 - You should track metrics based on your podcast goals
 - Production KPIs
 - Audience Growth KPIs
 - Business Results KPIs

🔗 Connect with Jared on LinkedIn.

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

If you're not seeing the business results you wanted from your B2B podcast, or you're just not happy with how it sounds, that might not mean that podcasting is right for your business. It definitely means that you need to refine your podcast.

In this episode:
 - B2B podcasts need a process for evaluation and refinement (otherwise we'll waste time and $$$)
 - You can't be perfect on day one, your audience evolves, and your business evolves.
 - Evaluate and refine production monthly, strategy quarterly, and goals annually.

🔗 Connect with Jared on LinkedIn.

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

Clear podcast goals and solid strategy make a great podcast plan. Now, you just have to make a show that your audience actually loves to listen to.

In this episode:
 - We've created a separation between content and production quality, but they should go hand in hand
 - Your podcast need to be original, captivating, and well-produced

🔗 Connect with Jared on LinkedIn.

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.