From toxins and harsh soaps to polluting plastics, oral care was long overdue for an upgrade. You don't need harsh ingredients for a healthy smile, so they said no to sodium lauryl sulfate (SLS), fluoride, parabens, GMOs, artificial flavors, colors, and preservatives—forever. Meet Vladimir Vukicevic, co-founder and CEO of Better & Better. Justin and Vlad unpack bright and shiny toothpaste and oral care ideas together on this episode!