Better Bloke

This week we're sitting down with AJ Williams, founder of Revel Saunas & Ice Baths. Yes... we touch the science: how heat and cold hit performance, recovery, and mental health, but this is really about the bloke behind the brand.

AJ grew up in housing commission, bounced between blended, messy family units, left school in Year 9, and watched his pro-athlete dream fade. Two decades later, he leads an eight-figure company and is determined to be the father he wished he had.

He’s humble, allergic to victim mentality, and big on owning your hand... then playing it hard. We dig into being a Dad, what he’s seeing in Aussie youth from the hiring front line, and the roadblocks he smashed through on the way to building a life that actually means something.

See More From AJ at https://www.instagram.com/iamtheajwilliams

& be sure to check out what Revel has to offer at https://revelsaunas.com.au/

What does it actually mean to be “masculine”? This week, we cut through labels and buzzwords to build something men can live by. Fact check: most major dictionaries describe masculinity as qualities regarded as characteristic of men... a useful starting point, but it doesn’t tell you which qualities, which is why the debate goes in circles.

We unpack traits versus behaviours, real differences on averages (not absolutes), and how context turns raw traits into actions. We chat masculinity across time... protector/breadwinner frames of the past versus modern realities at work, home, and in community, and ask what still matters, what doesn’t, and what needs a rewrite.

The goal isn’t to police blokes; it’s to work out some form of compass and unpack why there is so much debate around what this word means.

Find out everything you need to know about the 46 for 46 Challenge: https://www.mycause.com.au/page/382055/walking-46-hours-straight-for-46-lives-lost-every-week

Harry started out in Excel Series racing through his teenage years before stepping up to the Toyota 86 GR Series, a dream he shared with his dad... but only a few months after they began racing together, tragedy struck when he lost his Dad to mental health issues.

Unsure if he’d ever get behind the wheel again, Harry did choose to return to the track... making his comeback at Bathurst, the place every racer dreams of, to continue what he and his dad had started.

This chat isn’t just about loss... it’s about purpose, resilience, and doing what you love. It’s a mix of laughs, reflection, and insight from a young bloke without an ego, just out there giving life a red-hot crack.

Follow Harry for some top-tier entertainment: www.instagram.com/harry_tomk1ns

Meet Kyle Van Der Poel - better known online as your mother’s favourite boxer - with an impressive 0–2 loss streak and a personality that more than makes up for it.

What started as a bit of a shit talk fest turned into one of our most unfiltered, unpredictable conversations yet. We covered everything from Greta Thunberg to vaccines, climate change, immigration, and conspiracies, all while finding some glimpses into what makes a better bloke from Kyle's viewpoint.

Between the chaos, we dove into what drive, self-improvement, and purpose look like when the cameras are off, and unpacked some alarming statistics about Australia’s gambling culture that every bloke needs to hear.

It's time to unpack two uncomfortable truths from psychology that hit closer to home than most people realise. The first... your brain lies, or at least doesn't get it right all the time. We break down how past experiences, neuroplasticity, and rumination warp your perception of reality, shaping beliefs that feel true but often aren’t.

The second... you’re not who you think you are, you’re what you practice being. This one challenges the old “I think, therefore I am” idea. We explore how 'who you are' isn’t fixed, but built through what you actually DO.

This episode cuts through the noise of self-help clichés and gets to the real, uncomfortable truths that are backed up by thousands of years of history's greatest thinkers.

Help us help the blokes who need it by supporting the 46 for 46 Challenge: https://www.mycause.com.au/page/382055/walking-46-hours-straight-for-46-lives-lost-every-week

This episode marks the official launch of the 46 for 46 Challenge…. a brutal 46-hour walk representing the 46 men who take their own lives every week in Australia. It’s not just about endurance; it’s about standing up for every bloke who’s ever felt like giving up, and turning pain into purpose. Every step taken and every dollar raised will go directly into funding the programs BB has developed to keep blokes alive and not forgotten.

They also share exciting updates on the Better Bloke Mental Health First Responder Program… a proactive, peer-led system that reaches men before crisis hits, and the Toolbox Talks that take honest, relatable conversations straight into workplaces. Together, these initiatives are the future of the Better Bloke Project's real-world impact.

Donate to the challenge: https://www.mycause.com.au/page/382055/walking-46-hours-straight-for-46-lives-lost-every-week

Find us on socials:

https://www.instagram.com/betterblokeproject/

https://www.facebook.com/thebetterblokeproject/

https://www.tiktok.com/@betterblokeproject

Let's dive into the advice men wish they could give their 20-year-old selves... pulled straight from real blokes in the BA community. We hit the biggies: money mistakes, choosing the wrong partner, ignoring red flags, family and fatherhood, partying too hard, skipping travel, and staying stuck on repeat.

This is a straight-talk session on priorities, accountability, and growing up without losing who you are or what's actually important to you. If you’re sick of paying interest on dumb decisions (financially and emotionally), this one’s worth the listen.

Help us help the blokes who need it: https://www.betterblokeproject.org/pages/donate-now

Meet Jock, the boxer and self-proclaimed degenerate who stared down addiction and built Soreheads to pull others out of the dark places. You’ve seen the Catch a Fade's... anyone, anywhere... but you haven't heard the whole story. We sit with the man behind the chaos: the bloke figuring out how to stay straight after battles with addiction.

This episode explores the itch for trouble that many men feel, & how to overcome it even when you've given in. Jock breaks down how fighting gave him a reason to change and continues to keep him on track. Redemption isn’t tidy, but this is what it looks like...

Follow his story (and fades): https://www.instagram.com/jockboxing

We’ve spoken with thousands of blokes, and the same reasons for avoiding therapy keep popping up. On this episode, we say the quiet part out loud: why men don’t book in, why some first sessions fall flat, and why it often feels like therapy wasn’t designed with blokes in mind.

We dig into the big blockers... relatability in a female-dominated field, fear of judgment, not knowing what actually happens in the room, and the belief that “talking about feelings” won’t fix real-world problems. Then we get practical: how to pick a therapist who fits your style, what a first session really looks like, and bloke-friendly alternatives if the couch isn’t your thing.

Whether you’ve never tried therapy, had a shocker first run, or you’re the partner/mate trying to help a bloke take the next step... this is a straight-up, no-fluff chat designed to make the whole thing less weird and more useful. Not an anti-therapy rant, just a map that actually helps men get help.

Meet Jamie, the ex-cop who was medically discharged after a PTSD diagnosis. The uniform came off, but the echoes stayed... panic, sleepless nights, and the weight that doesn’t clock off. We sit down with the bloke behind the badge: the partner, the mate, and the man learning how to live when the chaos stopped.

This episode digs into what many blokes don't talk about... the maze of psychologists and doctors, the ups & downs of medication, and the power of sitting with other veterans who actually get it. Jamie talks about how a boat became his anchor - clear lines of sight, known surroundings, and nature doing its quiet work.