In Episode #82 of the Better Business Owners Podcast, Jack Fortenbery delves into one of the most crucial elements of content creation—the hook. Drawing inspiration from the Creator Hooks newsletter, Jack shares four actionable strategies that successful content creators use to grab attention right from the start. Learn how to craft hooks that address your audience's pain points, create curiosity, evoke emotions, and continuously improve through testing. If you want your content to stand out and increase engagement, this episode is packed with insights that can transform your approach. Tune in to learn how the right hook can make all the difference!

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In this episode, Jack Fortenbery explores the transformative business strategy outlined in Joe Pulizzi’s Content Inc.. Learn how to build a successful business by leading with content, and why developing a loyal audience before monetizing is the key to sustainable growth. Jack walks you through the seven-step Content Inc. model, providing actionable insights on how to start and scale a content-driven enterprise.

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Content Inc.

In this thought-provoking episode, Jack Fortenbery discusses the concepts from Tim Wu’s The Attention Merchants. Discover the history and evolution of the attention economy, and how businesses have monetized our focus over the years. Jack shares insights on how to ethically capture and maintain your audience's attention in a world where distractions are endless, and attention is a precious commodity.

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The Attention Merchants

Join Jack Fortenbery as he delves into The Persuasion Code by Dr. Christophe Morin and Patrick Renvoisé. This episode explores the science behind persuasion and how you can use neuromarketing principles to effectively engage your audience's primal brain. Learn how to craft messages that not only capture attention but also drive meaningful action, turning prospects into loyal customers.

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The Persuasion Code

In this episode, Jack Fortenbery breaks down the key strategies from Content Fortress by Kim Garst and Jason Schemmel. Learn how to create a resilient content strategy that not only attracts your ideal clients but also safeguards your business against the unpredictable nature of the digital landscape. Discover the importance of building a "Content Fortress" and how it can ensure long-term success.

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Content Fortress