Better Business with Steve Cook

There are over 158,000 boutiques in the U.S. they are representative of many different retail businesses. In this episode we cover three ways for them to stand out from the large field of competition. These ways to stand out not only apply to boutiques, but to every retail business.

Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question.

Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow.

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Here's how to find me:

Instagram:

TikTok:

Facebook:

Website

Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question.

Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow.

Here's how to find me:

Website

Instagram:

TikTok:

Facebook:

Do you think retail will lose market share over the next several years? It will if they don't start behaving differently! Bob Phibbs the Retail Doctor is a retail champion who has been advising some of the largest retail chains since 1994. In this episode we discuss how to have a different retail experience than all the other large chains around you and how to set yourself apart from the world of E-Commerce.

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Have you ever received hateful comments on your social media and thought to yourself, "this marketing is only pushing people away from my business, this is stupid". I certainly have. Today's episode talks about why polarizing content can actually have a positive impact on your business.

Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question.

Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow.

Here's how to find me:

Website

Instagram:

TikTok:

Facebook:

Do you think retail will lose market share over the next several years? It will if they don't start behaving differently! Bob Phibbs the Retail Doctor is a retail champion who has been advising some of the largest retail chains since 1994. In this episode we discuss how to have a different retail experience than all the other large chains around you and how to set yourself apart from the world of E-Commerce. 

Here's how to find me:

Instagram:

TikTok:

Facebook:

Website

Did you find yourself in a business wondering when (or if) you'll ever be asked to take the business over or buy it? This seems to happen to a lot of second generation entrepenuers that can't bring themselves to ask their parents about purchasing the business. Your guest today, Ricci Victorio, has coached hundreds of business owners through successful transitions. She gives advice in talking, personalities, and even some creative financial ways around this huge challenge for family business owners. 

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There are many ways to get your business in front of new eyeballs- written pitches, pictures, audio (like a podcast), or video. But do statistics show that video is the king choice amoing all these options? Chris certainly thinks it is. We give some reasons why and how you can use video in your family owned, retail business to advertise. 

Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question.

Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow.

Here's how to find me:

Website

Instagram:

TikTok:

Facebook:

As a retailer, we must marketing entirely different than the "Digital Marketers" that seem to be so popular in todays society. Banner ads, google pay per click, Tik tok, and a host of other platforms are all known for major ecommerce sales. But do they work for retailers? Obviously some retailers have the ability to sell online or do click and collect platforms, but for the majority of retailers- we must market entirely different than ecommerce brands. 

Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question.

Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow.

Here's how to find me:

Website

Instagram:

TikTok:

Facebook:

Can a retail store owner's health affect their ability to do business? Certainly! Have you ever considered the important role your health takes in your life as a business owner? This episode is not some “work less and have better work life balance” mantra bologna. This is a plea to have more work life COUNTER balance with Chris Michael Harris. 

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