Knowing how to define your ideal customer in very specific detail is paramount to a retail business. The customer persona is useful to marketing, product selection, design of your store, employee selection, and everything to do with your business. After listening to this episode you'll have a better understanding of how to identify the key elements of this process. 

Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question.

Starting or growing your family owned retail business is hard. The  Better Business Podcast makes it a little easier by offering real advice  from real business owners that will help you grow.

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Vice President of Purina Animal Nutrition, Brian Gier, discusses what he see's as the future of the retailer in rural communities. Though Purina is on the manufacturing side, Brian see's the trends for successful retail stores in the feed industry and what their habits are and how there stores operate. 

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How could a loss leader product help my retail store? Large box retailers are infamous for carrying products at unbelievable costs, but why do they do it? They know the power that loss leaders have on driving sales!

Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question.

Starting or growing your family owned retail business is hard. The  Better Business Podcast makes it a little easier by offering real advice  from real business owners that will help you grow.

Here's how to find me:

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Peter Cohen a babson college professor explains the research he has learned from his years looking at successful businesses. His book, Goliath fights back is full of case studied about companies decisions over the years and how the effect their success years later.

Peter's Book 

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The flashy thing to talk about in business articles is ecommerce, tech, and the latest and greatest startup. But the tride and true retailers who make up a large majority of the commerce conducted in the United States don't fit that description. Classic retail businesses are still alive and well- and new ones are still opeing everyday. Ron Thurston talks about this amongst other things in his trip across the US, and on this podcast. 

Ron's LinkedIn

Retail Pride Book

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If you can't justify keeping a full time IT person or a web developer around- but you want to have a decent website for your retail store todays episdoe is for you. We discuss a few practical tips on designing a website to GET SALES. 

Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question.

Starting or growing your family owned retail business is hard. The  Better Business Podcast makes it a little easier by offering real advice  from real business owners that will help you grow.

Here's how to find me:

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What's the difference between a customer who's buying and one who's shopping? The difference is PARAMOUNT to the success of a retailer or any person selling a product. If you haven't identified the difference and struggled with implementing changes to your retail store in the past that customers appreciated, this might be the breakthrough that you need! 

Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question.

Starting or growing your family owned retail business is hard. The  Better Business Podcast makes it a little easier by offering real advice  from real business owners that will help you grow.

Here's how to find me:

Website

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Did you know about the Instagram update that allows a page to hide the amount of likes a post has? Can this change negatively or positively change the way people interact with the page's posts? 

Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question.

Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow.

Here's how to find me:

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Instagram:

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The best advice for retailers is the main theme of topdays topic. A wide range of advice from where retail is going, HR, marketing, and much more! Our clips today include clips from Bob Phibbs, Erin Mies, Mike Michalowitz, Jesse Cole, and Ramon Ray. 

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