In 2005, scientists actually studied the physics of quicksand — and found that fighting it is exactly what pulls you under. Turns out there's a version of that exact trap that happens to golfers almost every single round.

Episode four of the Suckville series borrows Dr. Bhrett McCabe's own metaphor for getting stuck in a bad stretch, and the science backs up something that sounds almost too simple to work. Here's what to do with your hands, your pace, and your next shot when a round starts sliding.

Two golfers shoot the exact same score. One's onto lunch in five minutes. The other is still replaying one swing on Tuesday. For years I assumed that meant one of us was doing it wrong.

Episode three of the Suckville series gets into Dr. Bhrett McCabe's idea of a "psychological fingerprint" — why there's no universal right way to handle a bad round, and how copying some Tour pro's mental routine might be working against you instead of for you.

In 1978, researchers tracked down actual lottery winners and compared their day-to-day happiness to their next-door neighbors — and also to people who'd just survived life-changing accidents. The results were not what anyone expected, and they explain something about golf that most of us have never quite put into words.

Episode two of the Suckville series picks up where we left off: why hitting your goals almost never feels the way you think it will, and why chasing a number is quietly setting you up to be disappointed no matter what you shoot. There's a shift you can make today that actually fixes it.

So Jon Rahm wins the U.S. Open, throws himself a party, and turns to his sports psychologist to ask what's next. The answer he got — with Michael Phelps standing right there agreeing — was not the pep talk you'd expect from a guy who just won it all.

Today I'm kicking off a brand new five-part series based on a book that gave a name to the thing every golfer feels but nobody talks about: the gap between how good you think you should be and how you're actually playing. Turns out even major champions live there. Here's why that's actually good news.

Jack Nicklaus said he never hit a shot, even in practice, without seeing it happen first in full color in his head, like a movie. He called it going to the movies, and for years I thought it was just one guy's quirky mental trick. It's actually backed by real research on why some golfers perform consistently and others don't.

This is the final episode of Golf Flow, and it ties everything from the last four episodes into one repeatable move you can build this week. It's simpler than you'd think, and it has almost nothing to do with your swing.

In 1908, two researchers ran a study on mice getting mild electric shocks, just to see how shock intensity affected how fast they learned. It sounds like the strangest possible setup for a golf lesson, but the curve they found explains something that happens to basically every golfer at some point in a round.

This is episode four of Golf Flow, and it's about why "just relax" is only half the advice you actually need. I'll show you why your driver and your putter need two completely different levels of nervous energy, and what to do about it mid-round.

Sam Snead once called fear the worst hazard in golf, worse than water, worse than sand. I used to think that was just an old-timer quote. Then I found the actual research behind why he was right, and it's not the reason you'd guess.

This is episode three of Golf Flow, and it's about what fear of failure actually is on a golf course, because it's almost never about the shot itself. I'll show you the one question that shrinks it down to something you can actually swing through.

In 1977, a group of adults with lifelong snake phobias walked into a Stanford lab, and by the end of the study, some of them were comfortable holding a boa constrictor. Six months later, they weren't just less afraid of snakes, they were negotiating raises and speaking up in meetings they used to avoid. What happened in that lab has everything to do with why you miss short putts.

This is episode two of Golf Flow, and it's about the difference between hype confidence and something much sturdier called self-efficacy. I'll show you exactly how to build it before your next round, one proven rep at a time.

You know that round where you genuinely can't remember hitting half your shots, and you get in the car afterward wondering how you actually shot the number you shot? Turns out there's a researcher who spent his whole career studying exactly that feeling, interviewing surgeons, chess players, and rock climbers who lost total track of time. What he found flips almost everything golf instruction tells you about getting "in the zone."

This is episode one of a new series I'm calling Golf Flow, and we're starting with the one idea that changes how you should be picking your targets today. Spoiler: it has nothing to do with relaxing.

Here's a stat that shouldn't be possible: something like 80 to 90 percent of missed greens are missed short. Not long, short, almost every time. If golfers were just randomly bad at distance, the misses would go both ways. They don't.

This is the finale of the series, and it ties back to a bias a researcher named Tali Sharot has spent her career studying, the same one that makes us all terrible at estimating how long anything takes. Turns out it's costing you strokes on every single approach shot, and the fix is free.