Better Product

Where does digital product fit in a market that traditionally relies on manual processes?

In this episode with Dan Moyers, Vice President of Product and Solutions for 120WaterAudit, we dive into a digital product in the public sector and how to build product features that are customer informed - not customer driven. You’ll learn the difference.

You’ll also hear how Dan leverages design deliverables for both the product development team and sales and how to use those mockups for product iteration.

And if that’s not enough, you’ll also learn how to identify product market success in business to consumer (B2C) and apply those learnings to business to business (B2B).

• Connect with Dan - https://www.linkedin.com/in/danmoyers
• Learn more about 120WaterAudit - https://120wateraudit.com/
• Connect with Christian - https://www.linkedin.com/in/christianmbeck/
• Connect with Anna - https://www.linkedin.com/in/anna-eaglin/
• Learn more about Innovatemap - https://innovatemap.com/podcast

What would happen if the engineers who created the product  actually spent time with the end users? That’s what Myles Grote, Co-Founder and Chief Product Officer, and Tyler Hill, Chief Design Officer, of Upper Hand, wanted to find out. Hear how an off site experience gave new perspective and drove innovation for this digital product company. Join us as  our hosts dig into the details of what it takes to transform a product company to find the right market fit.

You will learn how design drives decisions, what to consider, and how to educate users when changes are made. We end the episode with a conversation with special guest and designer at Innovatemap,  Jon Moore, who provides key insights on how to design new features by looking both ahead and behind.

• Connect with Myles - https://www.linkedin.com/in/myles-grote-b613a57
• Connect with Tyler - https://tylerhill.me/
• Learn more about Upper Hand -https://www.getupperhand.com/
• Connect with Christian - https://www.linkedin.com/in/christianmbeck/
• Connect with Anna - https://www.linkedin.com/in/anna-eaglin/
• Learn more about Innovatemap - https://innovatemap.com/

How do you go from your first user to your millionth? How can product integrations be strategic for growing a company’s user base? And how do you decide what integrations are worth creating?

These questions and more are explored in this episode with Dan Hanrahan, (@danhanrahan8), Founder and President of Sigstr. Dan gives us insights on packaging, pricing, and when to make the decision to build again.

If you’re looking to evolve your product and take your company to the next level, then this is one conversation you don’t want to miss.

• Connect with Dan - https://twitter.com/danhanrahan8
• Learn more about Sigstr - https://www.sigstr.com/
• Connect with Christian - https://www.linkedin.com/in/christianmbeck/
• Connect with Anna - https://www.linkedin.com/in/anna-eaglin/
• Learn more about Innovatemap - https://innovatemap.com/

The product pitch deck is often the ‘thing’ you need to fundraise, to share the vision and to secure buy-in. For many, the pitch ends up guiding the development of the product.

On this episode, we’re talking with Chelsea Linder. She’s the Director of the gBeta Indy program - a seven week accelerator program for early stage companies.

A common misconception we explore is that people think it’s easy to 1) develop a product and 2) raise money. But she’s telling us right now, those people are wrong. It’s a full-time job - and you’ll hear why. You’ll also hear from our resident expert Brittany Young on the right way to think about your pitch deck.

Regardless of where you are in your product development - from your first one to refining features - this conversation will give you the roadmap of what to include in your pitch deck.

• Connect with Chelsea - https://www.linkedin.com/in/chelseaclinder
• Connect with gBeta - https://www.gbetastartups.com/indy/
• Connect with Christian - https://www.linkedin.com/in/christianmbeck/
• Connect with Anna -
• https://www.linkedin.com/in/anna-eaglin/Learn more about Innovatemap - https://innovatemap.com/

Does product lead marketing or does marketing lead product? This is the question we set out to answer on this episode with Kyle Lacy, VP of Marketing at Lessonly.

Outside of exploring this question, you’ll learn how Kyle launched the brand’s first user conference that didn’t feel like a user conference, and how they doubled down on their brand messaging while making sure the company never lost the voice of its founder - Max Yoder.

In this episode, you’ll learn why Lessonly’s do-better work position is consistent through their product brand, messaging and product experience.

You’ll also hear how this business-to-business product company refocused its brand message with an emphasis on connecting with its audience on a human level.

• Learn more about Lessonly
• Learn more about Kyle
• Connect with Kyle
• Connect with Christian
• Connect with Anna
• Learn more about Innovatemap

What is better product? And how do we create it?

From Innovatemap, hosts Christian Beck and Anna Eaglin are on a mission to answer these questions. In its first season, Better Product will feature product leaders and product practitioners from marketing to design.

This podcast was created based on the belief that the better products we have in the marketplace, the better experiences we create, the better work we inspire, and the better our lives become.

• Connect with Christian - https://www.linkedin.com/in/christianmbeck/
• Connect with Anna - https://www.linkedin.com/in/anna-eaglin/
• Learn more about Innovatemap - https://innovatemap.com/