In this episode, Kristof interviews TreeHouse CEO Jason Ballard on his path into creating a more sustainable building supply retail space. 

Growing up in a small town in Southeast Texas, our co-founder and CEO Jason Ballard developed a personal connection with the pine forest, coastal prairie, and “big thicket.” In exploring nature, he learned the intricate ways in which humans and the planet rely on each other. At the same time, nearby petrochemical refineries clearly demonstrated the degradation that people can bring to the environment and their own health.

Jason studied ecology and biology to understand the underlying causes of environmental and human health issues. He learned that our impact on the natural world and our own lives are immediately affected by our approach to one of our most basic needs, shelter.

While working in green building along the front range of Colorado, Jason sprouted the idea for TreeHouse. He wanted to build a place that enabled and empowered people to reimagine their homes toward a true north of sustainability, beauty, and health.