In this episode of Better Together, Kelly and Shawn Sundsvold sit down with Cheryl Muccia, founder and CEO of CFO Your Way, to unpack one of the most overlooked areas of business growth financial clarity.
Many business owners focus on marketing, sales, and operations, but struggle to truly understand their numbers. Cheryl shares why this gap can hold businesses back and how the right financial leadership can completely change the way a company grows.
The conversation explores when it actually makes sense to hire a CFO, the common misconceptions around the role, and why having the right systems and internal controls in place is essential for sustainable growth.
Cheryl also highlights a critical insight: growth without financial visibility can lead to hidden issues like inefficiencies, missed opportunities, and even money leaking out of the business.
Beyond numbers, this episode dives into the importance of collaboration, strong team dynamics, and surrounding yourself with the right support system to make better decisions as a leader.
If you’re a business owner looking to move from confusion to confidence when it comes to your finances, this episode offers practical insights you can apply immediately.
https://www.linkedin.com/in/cheryl-mucha-cpa/
If you’re ready to bring clarity, structure, and smarter financial strategy into your business, connect with us today.