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By IBGR onAir Talent James W Bryant
Each episode has additional written information your might find helpful. Here is a complete listin
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The podcast currently has 47 episodes available.
INTRODUCTION
You had to pivot your business practices to account for the impacts of COVID-19, the travel restrictions, stay at home orders, and limits on large gatherings. I do not think there was any industry that was untouched by this pandemic. Several companies were accelerated their plans for adding an online/e-commerce function to their business, which may have been the only way those companies survived. The consumer behavior over the past year almost necessitated that companies expand their online presence. One of the primary ways that companies maintain an online presence is through this website. It is easier than ever to purchase a domain name and go live with a website. A website is just a place holding place, a blank canvas, waiting for you to invite your customer into a story. What story do you want to tell? Who are you telling the story to?
Episode Objectives - The Why
The website you have may not be the website that you need to grow you into the future. There are many possible purposes for a website but today we want to focus in on a website designed and built for attracting and converting leads into clients. The objective of this episode is to provide an overview of the elements that must be considered when building a conversion focused website.
Key Issues - Owner Perspective:
What You Need to Know - The What
1. Why did your build your website?
2. Know you numbers – Are you achieving your Website WHY? Communication is Key
3. Focuses on what matters
Time for a website messaging audit
Test to see what your website is actually communicating.
What You Need to Do - The How
Focus on What Matters
Next: Season 4 Review: Putting All the Pieces together
Links and Resources
1. Register for Next Webinar on April 7, 2021 at 6:00 PM Eastern Time
The Art of Work-Life Balance: https://link.betteryou4u.com/balance
2. How to Become a More Effective Listener (Recording)
https://link.betteryou4u.com/Listening
Dr. James W Bryant - Helping you Succeed in Business and in Life
James Bryant, Ph.D. is the founder and CEO of Better You 4U LLC, a boutique leadership training and peak performance coaching firm that serves key executives and business owners. James is a passionate leader that equips business owners with the tools run their business so that their business does not run their life.
LinkedIn: https://www.linkedin.com/in/jbryant2/
Business Made Simple: https://www.businessmadesimple.com?ref=jamesbryant1
INTRODUCTION
Marketing plays a key role in the growth of any business and this is certainly true of your business. Marketing helps to educate your target customer on who you are the products that you have to offer. You can have the best solution to a customer’s problem, only if the customer knows that you exist. The use of referrals to grow your business is one of the most economical marketing strategies that you can employ.
Episode Objectives - The Why
There is a difference between knowing that something can be beneficial and proving its benefits through implementation. Word of mouth is still an effective marketing tool and people rely on the reviews or trusted word of a friend before making a purchase. You want to create a community of customers that are willing to spread the word about your products and services. What is the best way to get referrals for your business? This is one of the many questions that we will explore during our show today. The objective of today’s show is to provide tips for how you can use both customer and business to business referrals to grow your business.
Key Issues - Owner Perspective:
What You Need to Know - The What
1. What is a referral? -
A referral is defined as the act of telling someone about the positive features of a person or a business.
2. Why Referrals are not working for you?
B2B
Customer to Customer
3. When, Where, and How to drive referrals.
What You Need to Do - The How
1. Seek to refer and then be referred.
2. Ask the right questions.
3. Be Clear on:
4. Integrate a referrals program into your post-sell customer journey and nurturing campaign.
Previous: Building Your Brand is Just the Start - https://podcast.betteryou4u.com/1-building-your-brand-is-just-the-start-james-bryant
Next: My website has traffic but no sales or leads, What’s next?
Links and Resources
1. Register for Next Webinar on April 7, 2021 at 6:00 PM Eastern Time
The Art of Work-Life Balance: https://link.betteryou4u.com/balance
2. How to Become a More Effective Listener (Recording)
https://link.betteryou4u.com/Listening
3. IBGR – Season 5 Survey: https://www.ibgr.network/
James W Bryant - Helping you Succeed in Business and in Life
LinkedIn: https://www.linkedin.com/in/jbryant2/
Business Made Simple:
https://www.businessmadesimple.com?ref=jamesbryant1
Episode Objectives - The Why
Brand management is not reserved for big corporations with large marketing budgets. The size of your marketing budget does not always correspond to the size of the impact of your brand. As a small business owner you want to amplify the impact of your brand to create instant recognition of the problem that you solve and the value that you bring. The objective of this episode is to level the playing field by providing you with budget friendly suggestions for to amplify your brand.
Key Issues - Owner Perspective:
What You Need to Know - The What
1. You have at least two brands – Your personal brand and your Business Brand
2. Your branding shows up everywhere you are
3. Your brand is impacted by everything that you do
4. Brand Evaluation
Brand evaluation refers to the measurement of the value of a brand using relevant indicators that assess the impact of the brand on customers/users. Brand evaluation includes both monetary considerations (i.e. brand value) and non-monetary considerations (i.e. brand strength and brand equity).
What You Need to Do - The How
1. Conduct a brand evaluation
2. Be consistent (Budget Friendly Solution)
3. Use the power of your community
Previous: Your Call To Action - https://podcast.betteryou4u.com/1-your-call-to-action-james-bryant
Next: Customer Referrals – Why You are not getting the results you want
Links and Resources
1. Upcoming Webinar
https://link.betteryou4u.com/Webinars
2. Webinar Recordings
3. IBGR – Season 5 Survey
https://www.ibgr.network/facebook-community.html or https://www.ibgr.network/linkedin-community.html):
4. Subscribe to the podcast: https://podcast.betteryou4u.com/
James W Bryant - Helping you Succeed in Business and in Life
LinkedIn: https://www.linkedin.com/in/jbryant2/
Business Made Simple:
https://www.hireacoach.com/James-Bryant
https://www.businessmadesimple.com?ref=jamesbryant1
Small Business Highlight: https://banowetzmarketing.com/
Episode Objectives - The Why
People that show up to your website or receive your emails are looking for the action that you want them to take. Too many Calls to Action (CTAs) confuse your potential customers. Too CTAs will not generate the revenue that you want to grow your business. You have to be clear in the actions that you want people to take or you may lose your opportunity to build the community that you need to create the business or your dreams. The objective of this episode is provide you with the guidance that you need to write better CTAs that will help grow your business.
Key Issues - Owner Perspective:
What You Need to Know - The What
1. What is a call to action (CTA)?
A statement that directs your target customer to do something.
2. The 2 Types of CTAs
3. The most common form of CTAs:
What You Need to Do - The How
1. Before you start, make sure that your CTAs fit in nicely with your customer journey.
Your CTAs are part of your overall customer journey. You want each CTA to move your prospect into a happy paying repeat customer.
2. Start Your CTA with a Strong Action Verb
You want to get straight to the point. Why should I take action and what action should I take? The CTA has to be able to answer these questions almost immediately.
3. Use words that have an emotional pull
Use words that elicit a strong emotional response and create enthusiasm for your product. You want to excite you customer with the action they are about to take. You can use punctuation marks for added excited. The entire CTA should elicit this response and this pairs well with showing the prospect what is in it for them.
4. Remind them of why they should take action
What is in it for them? This is the question that you CTA has to answer. Your CTA should be tied to your value proposition. This will give your audience an incentive to take action.
5. Make Your CTA Stand Out
It should be obvious by glancing at your materials where your CTA is. This may be a button on the website or a box on the document that is a different color and really draws the attention of the potential customer.
6. Test, Refine and Test again
Once you have settled on your CTA start putting it to the test. Review the results and make changes as needed and then test it again. Keep working until you find the CTA that will deliver the desired results.
Links and Resources
1. Webinars: Upcoming Webinar
https://link.betteryou4u.com/Webinars
2. Webinar Recordings
3. IBGR – Profit Radio - DOWNLOAD the IBGR Growth App
4. Subscribe to the podcast: https://podcast.betteryou4u.com/
James W Bryant - Helping you Succeed in Business and in Life
LinkedIn: https://www.linkedin.com/in/jbryant2/
Business Made Simple:
https://www.hireacoach.com/James-Bryant
https://www.businessmadesimple.com
INTRODUCTION
Who is in the best position to talk about your product, your promise, and the transformation that it provides? Are you the best person to talk about your products and services? What if you had people who used your products tell the story of how your product changed their life! The experiences of the people that use your products and services build a strong narrative about your brand. Today we are going to learn how to unleash your customer stories to talk about your products and services.
Episode Objectives - The Why
Using your real-life customers to tell their story is one of the most powerful tools you can use to connect with new potential customers. The objective of this episode is to equip you with the tools that you need to unleash the power of your customer’s stories.
Key Issues - Owner Perspective:
What You Need to Know - The What
There are many ways to engage your customers. The tools that you use engage your customers will depend heavily on what you are trying to accomplish.
1. What are you trying to accomplish?
2. Sample Customer Engagement Tools
3. The difference between a Testimonial and a Customer’s Story
4. The elements of a customer’s story
What You Need to Do - The How
1. Determine what type of customer engagement will work the best for your intended purpose.
2. Include points within your process to specifically ask for the type of feedback that you want.
3. Help you customer provide the type of feedback that you are looking for by structuring the right questions.
4. Find ways to use your customer stories in marketing materials.
5. Always look to leverage what your customers have to say into ways to improve.
This is not just applicable to things that are under performing. You may find the feedback useful in identifying those things that you need to start doing more of.
Links and Resources
1. Webinars:
2. IBGR – Profit Radio
DOWNLOAD the IBGR Growth App
3. Subscribe to the podcast:
https://podcast.betteryou4u.com/
LinkedIn: https://www.linkedin.com/in/jbryant2/
Business Made Simple:
https://www.hireacoach.com/James-Bryant
https://www.businessmadesimple.com
Episode Objectives - The Why
You teach your customers what to expect by your interaction with them throughout the entire customer journey. Satisfied customers are more likely to be repeat customers and will often help to promote your brand. We have stated several times in the past few weeks that you are not just in the business of selling products. You are in the business of solving solutions to your customer’s problems. Does your product and your brand deliver on its’ promises? The objective of this episode is to reinforce why delivering on your promise is so important and to provide a framework for you to identify, monitor, exceed and adjust your promises.
Key Issues - Owner Perspective:
What You Need to Know - The What
1. Making a Promise
2. Keeping Promises
3. Actions Speak louder than words.
4. Applying Continuous Improvement Processes
What You Need to Do - The How
1. Time for a Promise Review (Internal)
2. Time for a Promise Review (External Customers)
3. Incorporate customer feedback and integrate changes into your processes. Be agile in your approach to evolve as needed.
4. Make changes in the products, the marketing materials to reflect any updates on products, services and promises.
5. Let the customers tell the story of their transformation.
Links and Resources
1. More information on Business Made Simple
https://www.hireacoach.com/James-Bryant
https://www.businessmadesimple.com
2. Subscribe to the podcast:
https://podcast.betteryou4u.com
Upcoming Events
https://link.betteryou4u.com/Webinars
LinkedIn: https://www.linkedin.com/in/jbryant2/
Show Notes - Better You 4U An Entrepreneur's Journey Episode 6 - Packaging Your Promise
INTRODUCTION
How much stock do you put into appearances? We have all had situations where we were turned off by how something is put together or how something looks. There have been times when we were proven wrong and the “hole in the wall” restaurant had the best food that we have ever tasted. In those instances where we overcame our initial objection there is usually something that is compelling us to push past the initial reaction to the appearance. Your customers have their preferences in colors, shapes, and the types of photographs that they respond positively to. Do you really want to make your customers push past an additional set of negative objections to find out that your product is the solution that they need?
Episode Objectives - The Why
There is a lot of noise in the marketplace and your offer must be packaged in a way to be heard above the noise. You have the right product, you have the customer journey mapped out, now you must package it. You are in the business of solving problems. The objective of this episode is to provide you with the framework that you need to package your products and services to increase the number of clients that you serve, not just the number of customers that purchase your products.
Key Issues - Owner Perspective:
What You Need to Know - The What
1. Customers vs clients
2. The definition of Packaging - What are you talking about?
3. Packaging is not just Physical.
4. Packaging the promise of your brand/product extends past the initial sale.
What You Need to Do - The How
1. Review your product and how the solution is framed through the eyes of the target customer.
2. Consider the design elements of every step of your customer journey.
3. Connect your how your product is packaged with the emotional response that you want from your idea customer.
4. The Journey is set. The product of promise of your product is packaged. Now you must deliver on your promise (tune it next week for more)
Links and Resources
LinkedIn: https://www.linkedin.com/in/jbryant2/
Business Made Simple: https://www.hireacoach.com/James-Bryant
https://www.businessmadesimple.com
Episode Objectives - The Why
The focus of this season has been on building a community. At this point we have discussed identifying your customer, their pain points and how your product provides a solution to their specific problem. You have done the hard work of designing your offer and now it is time to take your customers on a journey from awareness to action. The objective of this week is to provide the key elements and the steps needed to design your customer’s journey.
Key Issues - Owner Perspective:
What You Need to Know - The What
Sales Funnels: A sales funnel is a step-by-step process that allows you to bring your potential customer from awareness to buying your product. It is a fundamental way for any business to model their marketing and sales systems to work together to first connect with a lead and then convert that prospect into a customer. There are several elements to a well-defined funnel but at a minimum they have to include:
Top of funnel: Lead generation phase. Increase brand awareness and attract potential customers.
Awareness & Problem Recognition
Interest & Information Search
Middle of Funnel: Information Phase where you are providing more information to help the customer make their decision.
Consideration & Evaluation
Intent & Commitment
Bottom of the Funnel: Emphasis is on a great customer experience (not just customer service). You are not just converting a qualified lead into a customer. You are converting a paying customer into a raving fan.
Conversion & Purchase
Loyalty & Advocacy
Previous Podcast Episodes that may be useful
Know Your Customer
https://podcast.betteryou4u.com/1-know-your-customer-james-bryant
Developing Your Offer: What Problem Are You solving
https://podcast.betteryou4u.com/1-developing-your-offer-james-bryant
What You Need to Do - The How
Links and Resources
1. Use this link to get the show notes directly to your inbox: https://link.betteryou4u.com/shownotes
2. JOIN My Mentoring Group in the IBGR Community
3. DOWNLOAD the IBGR Growth App
4. Subscribe to the podcast: https://podcast.betteryou4u.com/
INTRODUCTION
For there to be a solution there first must be a problem. Many businesses fail to clearly define the problem that they are solving for their customers. Businesses are great at talking about the technical capabilities of their products and services, but people do not buy technical capabilities. People buy solutions to their real or perceived problems. When developing a product or thinking through how you want to market or launch your product, answering this one question from the perspective of your customer is critical: “What problem does this product of service solve?”.
Episode Objectives - The Why
Over the past 3 weeks we have talked about the importance of building a community around your company, brand, or your unique ideas. A community is important because it allows you to engage with your potential customers, testing products and concepts, to build trust, and to add value. Last week we spent time talking about getting to know you customer. This week takes an more in depth look at positioning your product as the solution to your customer’s problem. You thought you just sold products and services but in reality, you sell solutions! At the end of the time together today you will have a framework to develop and position your offer as the solution to your customer’s problem.
Key Issues - Owner Perspective:
You are in the business of selling solutions.
Your revenue growth is directly tied to your ability to meet your target customer’s needs.
The way your product is positioned can change its perceived value.
What You Need to Know - The What
Know Your Customer
https://podcast.betteryou4u.com/1-know-your-customer-james-bryant
The Elements of Value (Discussed in Episode 3)
https://media.bain.com/elements-of-value/
https://hbr.org/2016/09/the-elements-of-value
Have a clear understanding on what your customer’s needs are.
Understand what your customer values.
Position your offer as the solution to their problem.
What You Need to Do - The How
Formula for developing a compelling offer:
Compelling Offer = The right audience + The Right solution + The right time + The right price
1. You need to sell what people what to buy.
2. Market it to the right people at the right time
3. Make you offer compelling.
Speak the language on your intended customer – Cut right through the noise.
Learn to hear the wants behind the words. – Action Speaks louder than words
Invite your customers into a story. Or Invite your customers on a journey. People buy products that solve their problems, from people that the know, like and trust. The relationship that you build along the way is an important factor in this journey. Do not simply sell our knowledge was the solution invite the customers on a journey to the solution.
Key Questions to Consider When Designing Your offer
What are you selling? Not what is the product but what solution are you selling?
Who is your ideal customer for this product?
What will cause this customer to take immediate action on this offer?
At what price point?
Focus on Solutions!
What problem does this product solve for your customer?
What life transformation will this solution bring?
Removing Obstacles
What obstacles are getting in the way of your customer purchasing the offer?
What are the objections?
How can you use these objections to talk about the benefits of your product?
Creating Urgency
Why should this customer buy this product now, today?
What value can you add to make this offer more compelling and time sensitive?
1. Use this link to get the show notes directly to your inbox: https://link.betteryou4u.com/shownotes
2. JOIN My Mentoring Group in the IBGR Community
3. DOWNLOAD the IBGR Growth App
4. Subscribe to the podcast: https://podcast.betteryou4u.com/
INTRODUCTION
Welcome to week three of our journey into building a community! The context of this seasons episodes is building the community that you need to grow your business. Companies and brands speak to your potential customers everyday and you have to find a way to cut through the noise so that your company’s message can be heard. You have to learn to speak the language of your customer and to package your information in a way that they will find appealing. Developing the right message is more than a marketing strategy.
Episode Objectives - The Why
Understanding your customer’s needs plays an important role in keeping your company and your products relevant in your market. This is true for both your current customer base and your potential customers. Your company, product or service must be positioned to meet the needs of your target customer. If you do not know who you target customer is, then how do you know what products to offer. The objective this episode is to provide you with tools and resources needed to help you better define and understand your target customer.
Key Issues - Owner Perspective:
Who is your customer? This is one of the essential questions that you have to answer as a business owner. This helps you better target your products. Knowing Your Target Customer impacts everything that you do.
What You Need to Know - The What
https://media.bain.com/elements-of-value/
https://hbr.org/2016/09/the-elements-of-value
What You Need to Do - The How
Create or Update your Ideal Customer Avatar
Structured Active Listening with Current Customer base or sessions with customers who fit your ideal avatar profile.
Innovation Session with you team – Harness the power of collective wisdom. Work with your team members and have session where you can gather your ideas on the problems that you are solving for your customers
Test your assumptions
The podcast currently has 47 episodes available.