Betting on WE: Women Empowering Women

Women own more than 40% of US businesses, yet they bring in less than 5% of the revenue, and Alexa Bigwarfe wants to know why.

Alexa digs into the numbers behind women’s entrepreneurship, from solo businesses built around caregiving and flexibility to the funding gap that sends most women founders to their own savings and credit cards. She shares what the research says about how investors question women differently, why women-founded startups generate more revenue per dollar invested, and where money in women’s hands tends to go. She also highlights the women and organizations already making a difference, including NAWBO, Women’s Business Centers, IFundWomen, the Amber Grant, and VWISE, and shares her own story of taking on $60,000 to $70,000 in debt while growing her business.

Supporting women takes more than saying it, and it starts with noticing where your own money, referrals, and attention already go. Alexa closes with simple, practical ways to bet on other women and on yourself this week.

https://bettingonwe.com

More than 455,000 women left the US workforce in just eight months of 2025, and many of them are building something better.

Alexa Bigwarfe opens Betting on We with her own story of starting a business she didn’t know she was starting, from blogging after the loss of her child to founding Write | Publish | Sell while managing family health challenges, daycare costs, and a job market with no flexibility. She digs into the data behind why women are leaving traditional jobs, from caregiving demands to the age bias that makes women “invisible” after 40. Then she shares the stories of women who built big things in their power years between 35 and 60, including Sallie Krawcheck, Reshma Saujani, Madam C.J. Walker, Julie Wainwright, and Bobbi Brown.

If you’ve ever wondered whether it’s too late to build your own thing, the research says your timing is just right. This is the start of a community where women support each other, learn from each other, and keep betting on we.

https://bettingonwe.com

The fastest way to grow your business might be the women standing right beside you.

Alexa Bigwarfe opens Betting on WE with her own story, from turning to writing after losing her infant daughter to building a publishing, events, and podcasting business without formal business training. She gets honest about the mistakes that cost her roughly $100,000, including trying to do everything at once and running as an ideas person with no one to handle follow-through (hello, 92 unused domains). Alexa explains why knowing how you operate matters as much as knowing your why, why paying women for their expertise is smart business, and why talking openly about failure helps every woman building something big.

This is the start of a show built on real conversations about the wins, the setbacks, and the women who help make success possible. Share it with a woman who’s growing something, because we're better together.

https://bettingonwe.com

Meet Betting on We, the podcast for women entrepreneurs in midlife who bet on themselves and each other. Host Alexa Bigwarfe shares why we need honest conversations about failure, resilience, and women supporting women in business, and what you can expect from the show. New episodes coming October 2026.