Between 2 Brands Podcast

Heck yes, it’s time for Ep. 219 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about valuing self when sharing services, discuss an interesting study showing people are increasingly feeling ignored by advertisers, debate whether an iconic company should go through with their rebranding plans, ponder the ramifications of the tipping culture entering the world of collegiate athletics, and so much more!

A HUGE thanks to PPAI for sponsoring this fine broadcast! NOW is the time to register for the amazing PPAI Expo! Taking place January 13 – 16, 2025, there is no better way to start your year than by attending the premier show in the promotional products industry. Head over to ppai.org/expo to register today!

You KNOW it’s time for Ep. 218 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie share strategies to disconnect and maintain mental health, discuss the importance of resurrecting the concept of boredom, laugh at the silliness of the viral TikTok trend of essentially robbing a bank using your own account, Kirby blind ranks the top five foods to eat while watching football, and so much more!

A HUGE thanks to our pals over at Seven Sourcing. With over 25 years of experience, they completely demystify direct custom overseas sourcing and helps you turn your next idea into a truly iconic brand. Shoot them an email at [email protected] to get started today!

It’s 5150 time which means we are dropping Ep. 217 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie review how PPAI manages elections to the board, discuss the efficacy of a musical “artist” securing the naming rights to a college football stadium, share strategies on how to handle a nightmare order, Bill interviews Kirby about the new book he wrote with his dad, and so much more!

A big thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. They are running a free freight/free setup special on four of their most popular writing instruments – simply head over to shepenco.com and click on the “specials” tab for all the details!

Time for Ep. 216 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the dynamic duo discuss overcoming digital marketing fatigue, invasive hotel room searches for conferences, whether glass cases protecting items from theft at stores creates consumer friction, a deep dive into who would win the bizarre competitions on “The Ocho,” and so much more!

A BIG thanks to our pals at Hirsch for sponsoring this fine broadcast! They are the perfect combination of quality, innovation, and credibility! Check them out at hirschpromo.com!

If it’s Friday, you know it’s time to drop Ep. 215 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the promo pair dig deep into the amazing ASI End-Buyer survey, discuss whether tradeshows should take place over a weekend, finally debate whether cold calling is alive and well or as dead as the dodo, and so much more – you can’t even imagine how much more.

A BIG thanks to our friends over at Logo Mats for sponsoring this fine broadcast! For 20 years, Logo Mats has provided a thankful industry of indoor, outdoor, and point of purchase mats that are bold, bright, durable, and made right here in the USA! Visit them at logomatsllc.com today!

Friday mornings mean one thing and one thing only: time for a brand new, oven-fresh episode of the Promo UPFront #podcast! For Ep. 214, hosts Kirby Hasseman and Bill Petrie discuss the surprising acquisition of alphabroder by S&S Activewear and what it may mean for the industry, Elon Musk wages war (and files lawsuits) on potential advertisers, the myth of “made in China” meaning inferior merch, promo superstar Mandi Rudd launches an amazing project outside the branded merchandise space, dissecting an article suggesting the four things high performers do every Friday, and so much more!

A HUGE thanks to our pals at Seven Sourcing for sponsoring this platinum-level podcast! When you’re looking to demystify custom merchandise sourcing, hit up Russ Mogell and the experts at Seven Sourcing. You can email them at [email protected] and turn your client idea into truly iconic merchandise for your clients.

You know it’s time for ep. 213 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about the perfect marriage of Sweeter Cards and Maple Ridge Farms, the branding implications of Southwest Airlines moving away from open seating, the backlash for Google’s “Gemini” commercial, the short and long-term efficacy of marketing clickbait, the “Marketing Genius of the Week,” and so much more!

A BIG thanks to our friends at Certified Marketing Consultants for sponsoring this fine broadcast! Whether your looking to grow by acquisition, understand the value of your business, or someone to help you navigate the sale of your organization, the expert team at Certified Marketing Consultants is poised to help! Email them at [email protected] today!

Of COURSE it’s time for ep. 212 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie review Bill’s experience at the ASI Show and the Counselor Awards, more silliness in the Promotional Products Professionals Facebook page, whether educational webinars are impactful, the overreach of the International Olympic Committee when it comes to enforcing fake merch, the “Marketing Genius of the Week,” and so much more!

A BIG thanks to our good friends at BEL Promo for sponsoring this fine broadcast! When it comes to the lowest minimums in the industry, the deepest inventory, 5 star and A+ service, and simplified pricing, yeah, you can BEL Promo that! Visit them at belpromo.com.

You know it’s Friday when Ep. 211 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie drops! This week the dynamic duo talk about the big news of Dale Denham departing PPAI, Sticker Mule mixes business with politics and has predictable results, Greece considers a six-day work week to grow the economy, the intended and unintended impact of Amazon’s Prime Day, Bill asks Kirby for advice on things to do in Chicago, and so much more!

A HUGE thanks to our good friends at Hirsch for sponsoring this fine broadcast! As one of the most forward-thinking organizations in the industry, Hirsch continues to innovate with the introduction of their ColorMAX decoration on the three top selling JBL speakers and the debut of tasc performance activewear in the promotional products industry. Visit them at hirschpromo.com or, if you’re in Chicago, booth 1248.

If it’s Friday (and it is), then you know it’s time for Ep. 210 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss how the dichotomy of the current economic perception and whether you should discuss it with your clients, the efficacy of Netflix turning vacant department stores into entertainment centers, share strategies for selling through a sales slump caused by uncertainty, review the most effective TV ads so far in 2024 and what, if any, lessons can be gleaned from that information, and so much more!

A HUGE thanks to our friends at Logo Mats! If you’re headed to ASI Chicago, stop by booth 1113 to see all the transformative merchandise made right here in the USA – including several new products your clients will love!