Between 2 Brands Podcast

It’s the last Friday of April and time for Ep. 199 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie take a deep dive into the PPAI “Cool Stuff List,” discuss a bizarre movie promotion with an NBA player, applaud the FTC ban on noncompete agreements, delve into language and the lost art of reading people, have a little musical rapid fire during the party in the back, and so much more!

BIG thanks to our pals at Shepenco for sponsoring this fine broadcast. When it comes to stability and dedication to the promotional products industry, you’d be hard pressed to beat Shepenco. Visit them at shepenco.com.

It’s Friday and time for Ep. 198 of the Promo UPFront #podcast. This week hosts Kirby Hasseman and Bill Petrie – who is recording from the Caribbean – discuss LinkedIn’s foray into influencer marketing, chat about the impact of events on the promotional products industry, Nike goes all in on Olympic advertising, Fanatics focus on creating a Comic-Con style event for sports, and so much more!

HUGE thanks to our game-changing pals at BamBams who, well, are always changing the game! Check out their new self-promo site that makes it easier than ever to help grow your sales at bambamsselfpromo.com.

It’s Friday and time for Ep. 197 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss the HALO data breach and how well it was (or wasn’t) communicated, debate how to make returning to the office work for both employers and employees, skewer the communication from Dunkin’ regarding the fulfillment challenges for the viral “DunKings” merchandise, Kirby advocates for elections to be held next month, and so much more!

BIG thanks to our pals at Logo Mats for sponsoring this fine broadcast! With the vibrant, bold, and durable colors, Logo Mats has the perfect indoor, outdoor, and point of purchase mats for any client. Even better, use the code “Promo UPFront” and receive 10% off your order through April 30, 2024! Help them celebrate 20 years by visiting them at logomatsllc.com today!

It’s Friday and time for Ep. 196 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss the harm done to brands pulling April Fools’ Day pranks, debate whether Supplier Star awards impact buying decisions, chat about the major change in realtor compensation, ponder whether campaigning for awards negatively taint the recognition, have a little party in the back, and so much more!

BIG thanks to our pals at Seven Sourcing for sponsoring this fine broadcast! Russ Mogell and his team demystify overseas custom merchandise sourcing and help you turn great ideas into iconic brands, email them at [email protected]!

It’s the last Friday of International Women’s Month so you know Ep. 105 of the Promo UPFront #podcast is going to be revealing the annual list of Powerhouse Women of Promo! That’s right, this week Kirby Hasseman and Bill Petrie share their sixth annual list of the amazing and creative women that are pushing the promotional products industry forward be they suppliers, distributors, or service providers! Help us celebrate these fantastic women who are doing truly phenomenal things.

A HUGE thanks to our friends at BEL Promo for sponsoring this podcast. When it comes to a supplier that delivers on the promises of low minimums, simplified pricing, deep inventory, and 5-Star/A+ Service, look no further than BEL Promo. Yeah, you can BEL Promo that!

You bet it’s time for Ep. 194 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss the value (and the cost) of large distributor national sales meetings, the continued invasion of the subscription model, whether Glassdoor should continue to allow anonymous comments about employers, how a restaurant brand changing soft drink affiliation might impact customer behavior, and so much more!

A GIGANTIC thanks to our good pals over at BamBams for sponsoring this game-changing podcast. Speaking of changing the game, that’s something BamBams is always doing! From being the industry made-to-order experts to creating a dedicated website to make ordering self-promos easier for distributors (bambamsselfpromo.com), BamBams is always changing the game.

Julius Ceasar was told to “beware the Ides of March.” However, when Ep. 193 of the Promo UPFront #podcast drops on the very same day, the only thing to be afraid of are candid opinions! Today hosts Kirby Hasseman and Bill Petrie take a deep dive into the new PPAI membership structure, discuss how the potential ban of TikTok will change influencer marketing, share some mega trends in marketing – and what you need to do about them, giggle about google having issues with Wi-Fi in their new building, Kirby endures a St. Paddy’s Day edition of Rapid Fire, and so much more!

A HUGE thanks to our friends over at Logo Mats who have a HECK of a deal for Promo UPFront listeners. Simply put the code “Promo UPFront” on your next PO between now and March 29, 2024, and they will take 10% off your order! Yes, it’s just that simple! Check all their fine merchandise out at logomatsllc.com today and take advantage of that offer!

It’s Friday before we lose an hour of sleep which means the time has come to drop Ep. 192 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie carefully and thoughtfully dissect the PPAI #Online18 list, dig into one of the reasons behind so many big names in promo making equally big moves, dive into the default font change from Microsoft, and so much more!

A big thanks to our good direct sourcing buddies at Seven Sourcing for sponsoring this fine broadcast! Russ Mogell and his team demystify the overseas sourcing process and help you turn a great idea into an iconic brand. Email them at [email protected] today!

It’s Friday and time for Ep. 191 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss the impact of Donald Trump’s new merch, the “Florida Man Games” and how we might adapt them for PPAI Expo, a fast-food restaurant testing surge pricing, Wal-Mart purchases television maker Vizio for reasons that might not be obvious, and so much more!

A BIG thanks to our friends over at Shepenco. In a business climate where change is the norm, it’s wonderful to have the stability of over 90 years in your corner when it comes to branded writing instruments. Visit them at the redesigned Shepenco.com today!

It’s Triple F Day – the Final Friday of February – which means it’s time for Ep. 190 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie applaud ASI for removing the paywall that blocked their amazing editorial content, whether the new “Sun Day Red” brand will perform for Tiger Woods and Taylor Made, debate how to answer when someone asks how your business is going this year, ponder how entertainment companies are trying to both reach audiences while monetizing their content, and so much more!

A HUGE thanks to our game-changing pals at BamBams! From being the made-to-order experts to buying a premium cooler company instead of simply partnering with them, BamBams is always changing the game – for the better. Their new frictionless self-promo site is a perfect example, and you can experience that for yourself by visiting bambamsselfpromo.com!