Between 2 Brands Podcast

Between 2 Brands Podcast

By brandivateBusiness
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Between 2 Brands Podcast episodes

  • Ep. 189 - The "Big Game" & Big Merch
    It’s Friday and time for Ep. 189 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie take a deep dive into the branded merchandise tie in with the Super Bowl, dissect the good, the bad, and the WTF ads during the Big Game, ponder if the payment of “exposure” is enough for providing services, wrap up the final PPEF picks for good, and so much more!
    A big thanks to our pals at Logo Mats! They have some fantastic new and vibrant products just waiting to be decorated with your client’s brand! Check them out at logomatsllc.com today!
    37 min
  • Ep. 188 - The Marketing of Taylor Swift at the Grammys
    It’s Friday morning, so you know it’s time for Ep. 188 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss a very interesting advertising approach to the Super Bowl by Miller Lite, take a hard look at the marketing tactics of one Taylor Swift at the Grammy Awards, debate the efficacy of Meta seeing to label images created by AI, Bill takes some time to really get to know Kirby by asking him the questions others are too afraid to ask, the boys make some Super Bowl prop bets – and make our predictions for the game, and so much more!
    A HUGE thanks to our friends over at Seven Sourcing for sponsoring this award-winning podcast! With over 25 years of overseas sourcing experience, the team not only demystifies custom product sourcing, but they will also help you turn a great idea into an iconic brand. Email them at [email protected].
    40 min
  • Ep. 187 - Jason Lucash & Mike Szymczak: Branded Merchandise Distruptors
    It’s Friday morning which means it’s time for Ep. 187 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie are joined by Rupt founders (and Merch All-Stars) Jason Lucash and Mike Szymczak! Today the quotable quartet discuss whether promotional products suppliers should put their brand on merchandise, ponder the question of restaurants catfishing prospective patrons, laugh about the over-holidization of America, Mike and Jason endure a round of “Rupt Rapid Fire,” and so much more!
    A big thanks to Rupt for sponsoring this platinum-level podcast! When you’re ready to experience truly insane merchandise that’s 100% crafted from recycled materials, visit rupt.com. You truly won’t be sorry you did.
    30 min
  • Ep. 186 - The Growing Problem of "AI Washing"
    It’s Friday morning which means it’s time for Ep. 186 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about managing the work week after the big trade show in Las Vegas, whether putting an NFL playoff game on a streaming service is good for the product (and the fans), the growing issue of “AI Washing,” give a huge shout out to multi-line reps (who may be the hardest working group in the industry), and so much more!
    A GIANT thanks to our friends at BEL Promo for sponsoring this platinum-level podcast! With low minimums, deep inventory, and the lowest pricing for printed, in stock merchandise, BEL Promo is one to watch. Visit them at belpromo.com. BEL Promo: Just Watch Us!
    34 min
  • Ep. 185 - Live from PPAI Expo!
    Ready to roll the dice on ep. 185 of the Promo UPFront #podcast live from BamBams booth at the PPAI Expo in Las Vegas? Of course, you are! This week hosts Kirby Hasseman and Bill Petrie talk about the biggest tradeshow in the promotional products industry – education, great booths, surprises, and a few other topics, Bill receiving the PPAI Icon Award for Distinguished Service, welcome back the return of “rapid fire,” and so much more!
    A big thanks to our sponsor in BamBams for hosting us at their booth. When you’re looking for custom, made to order merchandise, look no further than BamBams. Also, be sure to check out their BRAND NEW web-to-print platform at bambamsselfpromo.com!
    20 min
  • Ep. 184 - Brand Shake Up: Nike Ends 27-Year Partnership with Tiger Woods
    Absolutely it’s time for ep. 184 of the Promo UPFront #podcast! This week, co-hosts Kirby Hasseman and Bill Petrie discuss the efficacy of safe air travel (looking at you, Boeing), the end of an era as Nike parts ways with Tiger Woods, how best to avoid “quitters Friday,” Bill shares an epic Top 3/Bottom 3 – Las Vegas Experiences edition, the final (sort of) picks for PPEF, and so much more!
    A BIG thanks to our sponsor in Logo Mats. If you’re going to be in Vegas, stop by booth 2333 to see their amazing mats as well as some really cool new products. You won’t be sorry you did!
    36 min
  • Ep. 183 - The Debate of Suppliers Closing During the Holidays
    Yes, it’s time for ep. 183 of the Promo UPFront #podcast with Kirby Haseman and Bill Petrie! This week the co-hosts discuss suppliers closing up shop for the holidays – and the post in the Promotional Products Professionals group on Facebook that ignited the conversation, share some really insightful tradeshow tips for new and seasoned attendees alike, ponder the five threats that need to be taken seriously according to PPAI Research, make the final football picks for good for PPEF, and so much more!
    A big thanks to our friends at Shepenco for sponsoring. As you’re writing down your goals for 2024, make sure you’re doing it with a writing instrument from Shepenco! They would love to see you in Las Vegas at the PPAI Expo – just stop by booth #5405 and let them know Bill and Kirby sent you!
    36 min
  • Ep. 182 - Lessons from Marketing Fails of 2023
    It’s time for the final Promo UPFront #podcast for 2023! In this episode (#182 if you’re counting), co-hosts Kirby Hasseman and Bill Petrie discuss a new round of supply chain issues and whether it’s time to push the panic button, dissect the biggest marketing fails of the year and the lessons we can learn from them, ponder whether wearable tech is making a comeback, Bill shares his Top 3/Bottom 3 New Year’s Eve foods, football picks for PPEF and so much more!
    A HUGE thanks to Logo Mats for sponsoring this broadcast. Help them celebrate 20 years in business by visiting them at ASI Orlando (booth 921) and PPAI Expo in Las Vegas (booth 2333)! Of course, you can always visit them at logomatsllc.com!
    40 min
  • Ep. 181 - 2024 Business Trends (Finally)
    It’s time for Ep. 181 of the Promo UPFront #podcast! In this special pre-Christmas episode, co-hosts Kirby Hasseman and Bill Petrie discuss Time Magazine doubling down on live events, explore some “interesting” posts in the Promotional Products Professionals Facebook page, finally share some 2024 business trends, Kirby shocks Bill with a holiday-based Top 3/Bottom 3, PPEF football picks for good, and so much more!
    Big thanks to our friend Bruce Jolesch and PXP Solutions for sponsoring this fine broadcast! They are ready for all your apparel decorating needs in 2024 – simply call Bruce at 214.226.3105 or email him at [email protected].
    36 min
  • Ep. 180 - Musings on the 2023 Pantone Color of the Year
    You bet it’s time for Ep. 180 of the Promo UPFront #podcast! This week co-hosts Kirby Hasseman and Bill Petrie talk about the Pantone Color of the Year, discuss narrowing your focus when it comes to content creation, debate the merits of the New York Times hiring an AI Editorial Director, reveal the Marketing Word of the Year, make football picks for good, and so much more!
    Big thanks to our friends at Evans for sponsoring this fine broadcast. As they continue to make the lives of their distributor partners as easy as possible, they invite you to be part of what makes Evans great by visiting evans-mfg.com.
    30 min

About Between 2 Brands Podcast

From the publisher's feed

In this weekly podcast - available in both audio and video formats - industry thought leader Bill Petrie, CAS, welcomes a guest week to share some candid thoughts on the world of marketing, branding,…