Between 2 Brands Podcast

You bet it’s time for Ep. 169 of the Promo UPFront Podcast! This week hosts Kirby Hasseman and Bill Petrie discuss the PPAI Icon Award Winners for 2024 (which may or may not include one of the hosts of this fine broadcast), the anatomy of the spin starring Apple and USB-C, Netflix sending its final red envelope and what that means for the company, a VERY controversial top three/bottom three, football picks for PPEF, and so much more!

A big thanks to our sponsor, PXP Solutions. They are ready to help you with all your fourth quarter creative apparel decorating needs – simply email the owner, Bruce Jolesch, at [email protected] or give him a call on his cell phone at 214.226.3105.

That’s right, it’s time for Ep. 168 of the Promo UPFront #podcast! This week Kirby Hasseman and Bill Petrie talk about one of the strangest merchandise collaborations ever, discuss whether it’s time to send after-work happy hour into the sunset, Bill interviews Kirby about the launch of his new book “Hitting the Target” and demands answers to the tough questions others are too afraid to ask, ponder if 8-minute long songs will survive in the streaming economy, pick football games for good, and so much more!

A BIG thanks to our friends at Seven Sourcing for sponsoring this fine broadcast. They work with distributors just like you to demystify the direct custom sourcing process and would love to help you create “wow” and “aha” moments for your clients. Email them at [email protected] today!

It’s Friday and time for Ep. 167 of the Promo UPFront #podcast! Today hosts Kirby Hasseman and Bill Petrie discuss (over)using AI in marketing, Kirby wraps up his experience at commonsku’s skucamp in Austin, debate the merits of Gannett hiring a reporter to ONLY cover Taylor Swift, the real reason McDonald’s is doing away with self-serve soft drinks, week 2 of PPEF football picks for good, and so much more!

A HUGE thanks to our good pals over at Evans for sponsoring this fine broadcast. When you’re looking to work with a supplier that always has your back, look no further than Evans.

It’s Friday and time for Ep. 166 of the Promo UPFront #podcast! Today hosts Kirby Hasseman and Bill Petrie talk about the PPAI Rising Star list, discuss the efficacy of streaming services leveraging email addiction to retain subscribers, share the ways content creators are revolutionizing marketing (and how to apply them to your business), debate whether a plane contaminated with a biohazard should be ever put back into service, launch the second year of football picks to benefit PPEF, and so much more!

A BIG thanks to our friends over at Kanata Group for sponsoring this fine broadcast. When you’re looking for the most comfortable, cost-effective, and impactful merchandise solutions, head over to kanatapromo.com.

Yes, indeed it’s time for Ep. 165 of the Promo UPFront #podcast! On this hard-hitting Labor Day edition hosts Kirby Hasseman and Bill Petrie talk about the big industry hiring of Charity Gibson at Proforma, debate the merits of hopping on the spiked-everything bandwagon, review passive/aggressive phrases that some suggest need to be removed from communications, muse on the use of robo taxis, and so much more!

A BIG thanks to PXP Solutions for presenting this fine broadcast. They are poised to help you finish the year strong with creative decorated apparel. Call Bruce Jolsech at 214.226.3105 or email him at [email protected] to get started today!

It’s crossover time on Ep. 164 of the Promo UPFront #podcast! That’s right, Mark Graham and Bobby Lehew from commonsku join regular hosts Kirby Hasseman and Bill Petrie to discuss the value of the new position of Director of Sustainability and Responsibility at PPAI, take a deep dive into the power of merchandise to identify beliefs – and whether distributors have a moral obligation regarding what is imprinted on products, examine the interesting ASI statistic of growing sales for large online distributors while there is a decline at smaller, boutique operations, debate whether malls are back with a rise in sales, Bill asks everyone to weigh in on his most recent Top Three/Bottom Three, and so much more!

A BIG thanks to our friends at Tervis for sponsoring this once-in-a-lifetime podcast! If you follow Tervis on both commonsku and LinkedIn before August 31, 2023, they will waive the set-up charge on your next order! You can also check out all their legendary drinkware at tervispromos.com.

Heck yes, it’s time for Ep. 163 of the Promo UPFront #podcast! In this white-hot episode, hosts Kirby Hasseman and Bill Petrie discuss how to properly celebrate PPAI’s Promotional Products Work Day on August 24, say goodbye to a retiring industry legend in Mike Szymczak, debate whether Facebook intentionally creates divisiveness with their algorithms, go off on the trend of posting anonymously, and so much more!

A HUGE thanks to our pals at Shepenco for sponsoring this world-class broadcast. Shepenco defines stability in the promotional products industry, and they would love to work with you to create impactful promotions for your clients. Check them out at Shepenco.com.

It’s “back to podcast” time as we drop Ep. 162 of the Promo UPFront #podcast! This week co-hosts Kirby Hasseman and Bill Petrie debate if distributors should be concerned about suppliers raising prices, whether the investment in the United States by Canadian supplier Spector & Co. makes sense, how they each prepare to create consistent content, the delicious irony of Zoom (and other tech companies) “ordering” employees back to the office…and if that’s the right approach, the dramatic return of Bill’s Top Three/Bottom Three, and so much more!

A BIG thanks to our friends at Evans for sponsoring this fine broadcast. When you’re looking to make your distributor life easier, head over to evans-mfg.com as the entire company ethos and culture is built around removing friction and making it easy to work with them.

Oh yes, it’s Friday which means one thing and one thing only: time to drop ep. 161 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss the ASI Counselor Awards, the importance of branded merchandise when launching a new sports league in the United States, share products that have made them more productive, odd brand collaborations and why some work where others fail, the trend of using celebrities to give people bad news, and much more!

A BIG thanks to our friends at Logo Mats for sponsoring this fine broadcast. They will be celebrating their 20th anniversary in 2024 and have rebranded to celebrate that milestone. To learn more about their amazing merch – and to meet Lenny the Lizard – head over to logomatsllc.com!

It’s Friday and time for ep. 160 of the Promo UPFront #podcast! Today hosts Kirby Hasseman & Bill Petrie share some quick-hit industry news items from the week, give kudos to the suppliers who communicated plans if the UPS strike had happened, laugh at the ridiculous rebranding of Twitter, marvel and the unique marketing of “Barbenheimer,” debate the direct marketing of Prime Energy drink to kids, and so much more!

A HUGE thanks to our friends at PXP Solutions for sponsoring this fine broadcast! They would love to help you with all your apparel decorating needs and you can contact the owner, Bruce Jolesch, directly at 214.226.3105 or at [email protected]!