Between 2 Brands Podcast

Yes! It’s (finally) time for a delayed Ep. 179 of the Promo UPFront #podcast! Today co-hosts Kirby Hasseman and Bill Petrie discuss the reason for the break in consistency last week, dive into the ASI article wondering why promo is growing slower than GDP, dissect the Oxford word of the year, share their football picks for PPEF, and so much more!

HUGE thanks to our friends at Shepenco. They have acquired the equipment of Dixon Promo (a division of Dixon Ticonderoga) which will allow additional decoration capacity and better finishing pencils for the promo world! Visit them at Shepenco.com today!

Of course it’s time for Ep. 178 of the Promo UPFront #podcast. This week Kirby Hasseman and Bill Petrie talk about how to maximize your December, share thoughts on some promo industry quick hits, the backlash of Sports Illustrated using AI, debate the Merriam-Webster word of the year, share some football picks for good, and so much more!

Big thanks to our friends at LogoMats for sponsoring this fine broadcast! Creatively designed and expertly built in the USA, LogoMats are insanely effective in capturing the attention of your target audience. See them at ASI Orlando (#921) or PPAI Expo (#2333)! Or, visit them at logomatsllc.com!

Yes, it’s time for Ep. 177 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! In this VERY special Black Friday edition (where Black Friday isn’t mentioned at all), the hosts discuss the brilliant VistaPrint/Ryan Reynolds collaboration, share some industry quick hits from the past few weeks, debate whether F1 damaged its brand with the race in Las Vegas, opine on some really ingenus marketing campaigns and sponsorships, make football picks for good with a very special guest, and so much more!

A big thanks to our sponsor in Evans. Even as they work diligently to make the lives of their distributors easier, they also focus on amazing merchandise that’s used, kept, and remembered. To see all their amazing product offerings, head over to evans-mfg.com.

Time for Ep. 176 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie focus on gratitude by sharing things they are thankful for both in and out of the promotional products industry. They also chat about irritating marketing practices, make football picks for PPEF, and much more!

A HUGE thanks to our friends at Kanata Group for sponsoring this fine broadcast. Whether it’s amazing towels, cozy blankets, or gorgeous footwear, Kanata IS comfort. Learn more at kanatapromo.com.

Time for Ep. 175 of the Promo UPFront #podcast – live from the Caribbean Sea! This week hosts Kirby Hasseman and Bill Petrie talk about how the second PromoCruise is unfolding mid-event, chat about legislation that might kill airline rewards programs, debate the use of multi-line reps over direct factory reps in light of a recent decision by Spector, express curiosity over the odd development feature from Tinder to allow friends and family to weigh in on potential matches, PPEF football pics for good with a special guest, and so much more!

A HUGE thanks to our friends from Shepenco for sponsoring this fine broadcast. Strong, stable, and reliable: those are the three words that come to mind when you think of Shepenco. Don’t your clients deserve that level of trust? Visit them at Shepenco.com.

You bet it’s time for Ep. 174 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about the second PromoCruise and what’s easier – and more difficult – about planning it, discuss whether NIL (Name, Image, and Likeness) is working for advertisers or not, debate the branding of Halloween, chat about the Executive Order signed by Joe Biden this week regarding government regulation of generative AI, make football picks for good, and so much more!

A GIANT thanks to our friends over at Seven Sourcing for sponsoring this fine broadcast! Russ Mogell and his team really demystify direct custom sourcing and help distributors create “wow” and “aha” moments. If you’re looking to avoid off the shelf solutions for something that’s off the wall, email Seven Sourcing at [email protected].

Bam! Time to drop Ep. 173 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the mummies of merch review the ASI Power 50 list – and share a few suggestions, discuss whether it’s too difficult to become B-Corp certified, praise the CEO of Coca-Cola for thinking differently about marketing spend, chat about how to build a preferred supplier list, PPEF football picks for good (and how you can join in the fun), and so much more!

A HUGE thanks to our pals at Logo Mats for sponsoring this spooky podcast. They live by their tagline of “stand out where others blend it” by providing truly vibrant indoor, outdoor, and point-of-purchase mats that will help any brand get noticed. Learn more at logomatsllc.com.

You know it’s time for Ep. 172 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the hosts with the mosts talk about the value of an end-user event, debate the impact of Koozie Group and Imagen Brands combining as one organization in 2024, ponder if United Airlines has finally made boarding a plane efficient, wonder if anyone would really enjoy drinking their beer through a silicone glizzy, and so much more!

Big thanks to our friends at PXP Solutions for sponsoring this fine broadcast. They are ready to help you with all your apparel decorating needs – simply call the owner, Bruce Jolesch, at 214.226.3105 or email him at [email protected].

You bet it’s time for Ep. 171 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about the impact of the return of commercial jingles (or, should we say, singles), whether the trend of all things pumpkin spice has (finally) run its course, the seismic shift of Jon Norris leaving Starline for Hit Promotional Products, what to think about the Chapter 11 bankruptcy filing of Pioneer Balloon, PPEF football picks for good, and so much more!

A BIG thanks to our pals at Evans Manufacturing for sponsoring this fine podcast. As a supplier that has built their entire business into making the lives of their distributor partners easier, you’re doing yourself a disservice by not using them regularly. Check out all their fine merchandise at evans-mfg.com.

You’re darn tootin’ it’s time for Ep. 170 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss the big bombshell of Ashely McCune leaving Facilisgroup, debate the merits of a lawsuit against food looking unrealistic in advertising, marvel at how Netflix is doubling down on merchandise, wonder how Lyft dropped the customer service ball after a rider forgot his cat after a rideshare was complete, football picks for good, and so much more!

A HUGE thanks to our sponsor in Shepenco. With a 90-year history in the promotional products industry, they define stability. To see all their amazing merchandise, visit them at shepenco.com.